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- All Subjects: Bilingualism
- Creators: Cerron-Palomino, Alvaro
Description
ABSTRACT This thesis analyzes the Spanish (SPA) and English (ENG) code-switching (CS) at Latino Vibe (LV), a bilingual radio station in Phoenix; Arizona from a sociolinguistic perspective. Using Gumperz's (1982) Conversational Functions of CS, Myers-Scotton's (1993) Markedness Model, and Bell's (1984) Audience Design model, this thesis intends to evaluate which one of these sociolinguistic models is the most accurate to explain the SPA-ENG CS at LV. In January 2009, the data were collected in a two week period of programming of the show "José y Tina en la mañana" (José and Tina in the morning), and then transcribed. This qualitative study consisted in analyzing the same subset of the data, corresponding to ten days. The model with the greater predictably of the types of CS and their causes would be considered the most appropriate for the data studied. The results show that CS is common and that codeswitched utterances are the most representative at LV. The conclusion also states that out of the three models, Gumperz's accounts better for the data than the other two. It explains more clearly the reasons why LV announcers code-switch in particular social contexts, and the important role of these switches during their interaction in this bilingual radio station. KEYWORDS: Code-switching, bilingual radio, Spanish-English
ContributorsBocanegra, Olga Lucía (Author) / Cerron-Palomino, Alvaro (Thesis advisor) / García, Carmen (Committee member) / Lafford, Barbara (Committee member) / Arizona State University (Publisher)
Created2012
Description
Advertisements intend to persuade the reader to invest money or time in a product or service. Newspapers contain advertisements that are space-limited, thus necessitating a concise and convincing message that will influence readers. Nord (2008) analyzed conative function (Jakobson 1960) as a persuasive tool in a corpus of Spanish, English, and German advertising texts. A portion of Nord's study focused on sender attitude indicators directed at addressees as a key element of conative function, and analyzed address forms among several attitude indicators found in print advertisements. The current study analyzed 604 Spanish newspaper advertisements in Arizona and Florida, focusing on possible independent factors related to the probability of the occurrence of various address forms. These factors included: the type of product being advertized and its cost, the nature of the advertisement, the location of the advertisement in the newspaper (main section, sports, etc.), intended audience (including age and sex), geographic region of the newspaper, and each newspaper as compared to others. These variables were categorized and statistically analyzed using a quantitative design. The study provided results indicating a strong statistical relationship between the presence of address forms and product type, a moderate relationship with audience age, and a mild relationship with product cost. Various similarities and differences were also found when comparing the data geographically.
ContributorsBorba, Andrew (Author) / Cerron-Palomino, Alvaro (Thesis advisor) / Lafford, Barbara (Committee member) / Shepherd, Michael (Committee member) / Arizona State University (Publisher)
Created2012
Description
ABSTRACT
Spanish is a null subject language that admits the expression or omission of lexical subjects. As well, the expression of the subject argument may take place pre or post verbally (Española, R. A., 2009). This variation of the subject’s position is not a random phenomenon; it tends to depend on syntactic and semantic preferences and restrictions.
This investigation analyzes pre and post verbal nominal and pronominal subject position in the colloquial speech of Spanish-English bilinguals of Mexican descent in the Phoenix, Arizona metropolitan area. The phenomenon’s analysis considers linguistic factors such as the syntactical and semantically classification of the verb type as copulative, transitive and intransitive; the subject only in the third person, the number as singular and plural, new or given information in the discourse, and the participants’ self evaluation of their bilingual dominance in one language (Dunn, & Fox Tree, 2009). As well, social extra-linguistic factors are considered such as gender, age group, educational level and time in the USA.
Goldvarb X (Sankoff, Tagliamonte & Smith, 2005) was the multivariable analysis program used for the ranking of the linguistic and extra-linguistic factors that tend to influence the subject’s position.
The formulated hypotheses were that post verbal subject placement will occur in sentences with inaccusative verbs, and where the participants in their discourse give new information. As well, the participants with English bilingual dominance and the participants born or arrived in the USA before their eleventh birthday will reflect a higher index of pre verbal subjects.
This community of speakers favored the subject in preverbal position with copulative, transitive and inergative verbs; however preferred the subject in post verbal position with inaccusative verbs. As well, the post verbal position of the subject also was favored when new information was introduced in the discourse. The age factor proved to be significant with the older age Spanish dominant group, selecting the post verbal position significantly more than the middle age Spanish dominant and young age English dominant groups respectively. This could be interpreted as a reflection of an initial movement in the direction of the SV order of the dominant language.
Spanish is a null subject language that admits the expression or omission of lexical subjects. As well, the expression of the subject argument may take place pre or post verbally (Española, R. A., 2009). This variation of the subject’s position is not a random phenomenon; it tends to depend on syntactic and semantic preferences and restrictions.
This investigation analyzes pre and post verbal nominal and pronominal subject position in the colloquial speech of Spanish-English bilinguals of Mexican descent in the Phoenix, Arizona metropolitan area. The phenomenon’s analysis considers linguistic factors such as the syntactical and semantically classification of the verb type as copulative, transitive and intransitive; the subject only in the third person, the number as singular and plural, new or given information in the discourse, and the participants’ self evaluation of their bilingual dominance in one language (Dunn, & Fox Tree, 2009). As well, social extra-linguistic factors are considered such as gender, age group, educational level and time in the USA.
Goldvarb X (Sankoff, Tagliamonte & Smith, 2005) was the multivariable analysis program used for the ranking of the linguistic and extra-linguistic factors that tend to influence the subject’s position.
The formulated hypotheses were that post verbal subject placement will occur in sentences with inaccusative verbs, and where the participants in their discourse give new information. As well, the participants with English bilingual dominance and the participants born or arrived in the USA before their eleventh birthday will reflect a higher index of pre verbal subjects.
This community of speakers favored the subject in preverbal position with copulative, transitive and inergative verbs; however preferred the subject in post verbal position with inaccusative verbs. As well, the post verbal position of the subject also was favored when new information was introduced in the discourse. The age factor proved to be significant with the older age Spanish dominant group, selecting the post verbal position significantly more than the middle age Spanish dominant and young age English dominant groups respectively. This could be interpreted as a reflection of an initial movement in the direction of the SV order of the dominant language.
ContributorsVelasco, Francisco Javier (Author) / Cerron-Palomino, Alvaro (Thesis advisor) / González-López, Verónica (Committee member) / Beaudrie, Sara (Committee member) / Arizona State University (Publisher)
Created2015