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Tech2Learn Marketing Plan

Description
Tech2Learn, a privately owned tutoring company, serves students in kindergarten through eighth grade at its Phoenix location. The company's founding mission "is for every child to build individual competence and confidence in essential skills." It accomplishes this mission by providing a safe, fun, and engaging environment where children feel comfortable…

Tech2Learn, a privately owned tutoring company, serves students in kindergarten through eighth grade at its Phoenix location. The company's founding mission "is for every child to build individual competence and confidence in essential skills." It accomplishes this mission by providing a safe, fun, and engaging environment where children feel comfortable learning. In addition to tutoring in traditional subjects such as math and reading, Tech2Learn also offers a dyslexia reading lab, and a High School Placement Test prep course. The goal of this plan is to find a low cost and easy to manage way for Tech2Learn to market its services and encourage referrals. To achieve this goal, I conducted both an external and internal analysis. In order for Tech2Learn to remain competitive in the industry, it must be aware of trends such as the rapidly evolution of teaching technology, new government mandates on curriculum, and parents' desire to be involved in their children's education. While these trends create opportunities for growth, there are also threats that arise. One threat to Tech2Learn is a large number of competitors in the market. The company relies on its strengths of human capital and unique teaching approach to minimize these threats. The tactics and strategies recommended in this plan are intended to reduce the company's weaknesses. Specifically, tactical recommendations target Tech2Learn's digital presence through the creation of a Facebook page, consolidation of company owned web domains, and updating business information on both owned and earned online sites. Additionally, strategic suggestions aim to prepare Tech2Learn for future growth through the implementation of a formal training procedure, consideration of an additional office location, and differentiation through the early adoption of new technologies, such as virtual reality.
ContributorsCunningham, Sinead Bridget (Author) / Ostrom, Amy (Thesis director) / Giles, Bret (Committee member) / Cummings, Deborah (Committee member) / Department of Marketing (Contributor) / Department of Management (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12

Joystick Education: Online Game-Based Tutoring

Description

The academic environment has historically been somewhat slow to implement and adopt new technologies. However, developments in video games have created an opportunity for students to learn new skills and topics through nontraditional mediums of education. The disruption caused by the COVID-19 pandemic further highlighted the need for flexible learning…

The academic environment has historically been somewhat slow to implement and adopt new technologies. However, developments in video games have created an opportunity for students to learn new skills and topics through nontraditional mediums of education. The disruption caused by the COVID-19 pandemic further highlighted the need for flexible learning opportunities. Joystick Education is our approach to addressing this need. Through online, game-based tutoring and a database of video games with high educational value, Joystick Education creates a learning environment that is effective, fun, and engaging for students. We analyzed popular, mainstream video games for educational content and selected nine games that teach concepts like history, biology, or physics while playing the game. Through promotion on social media, we generated buzz around our website which led to 103 unique visitors over our first month online and two customers requesting to book our tutoring service. We are confident that given more time to grow, Joystick Education can generate profit and become a successful business.
ContributorsBartels, Parker Stephen (Co-author) / Barrong, Tanner (Co-author) / VanLue, Aleczander (Co-author) / Byrne, Jared (Thesis director) / Pierce, John (Committee member) / Department of Management and Entrepreneurship (Contributor, Contributor) / Department of Information Systems (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05

PeerSquared: The Path to Building Effective K-12 Peer Tutoring Programs

Description
The state of Arizona has one of the lowest high school graduation rates in the country.
Therefore, many different resources and intervention programs are designed to help prevent
at-risk students from dropping out and making sure they graduate on time - typically within four
years. However, one extremely underutilized but highly effective resource…

The state of Arizona has one of the lowest high school graduation rates in the country.
Therefore, many different resources and intervention programs are designed to help prevent
at-risk students from dropping out and making sure they graduate on time - typically within four
years. However, one extremely underutilized but highly effective resource for intervention is
peer tutoring. Peer tutoring is a well-known method of active learning within the classroom
where students assist one another, but it is rarely used systematically as a way to support at-risk
students with the goal of increasing academic performance to decrease the number of dropouts.
This thesis and creative project takes a look at the inception, development, and growth of
PeerSquared, Inc., a Delaware Public Benefit Corporation, founded by chief executive officer,
Michael Wang, on his journey to help Arizona high schools build and scale sustainable and
systematically-integrated, 1-on-1, peer-to-peer tutoring programs. This paper will account
Michael’s motivation for this mission and the growth of PeerSquared from its inception in
November 2018 up to August 2020. For context, the COVID-19 pandemic began noticeably
impacting Arizona in late-March 2020 when schools decided to not resume in-person school in
favor of distance learning resulting in a necessary pivot for PeerSquared.
ContributorsWang, Michael Minze (Author) / Lin, Elva S. Y. (Thesis director) / Barnard, Wendy (Committee member) / Department of Finance (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12