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This thesis will examine the recruitment process of educated millennials coming from four-year institutions to their first job out of college. When referring to millennials throughout my research, I am specifically focusing on current college graduates in order to better relate to my own experiences as a soon-to-be-graduate seeking a

This thesis will examine the recruitment process of educated millennials coming from four-year institutions to their first job out of college. When referring to millennials throughout my research, I am specifically focusing on current college graduates in order to better relate to my own experiences as a soon-to-be-graduate seeking a job. I will examine the various recruiting techniques, i.e. channels to connect with graduates, and the hiring and interview process as a whole. This thesis will also discuss the challenges and differences of recruiting millennials versus other generations. It will also discuss the latest trends in college and early talent recruiting. In order to do this, I conducted a number of in-depth interviews with recruiters and hiring managers from various companies that recruit heavily from Arizona State University (ASU), in order to determine what these companies have done to be successful among young college graduates. I aimed to identify the specific techniques that these companies use to connect with recent college graduates, what skills these firms are looking for, and what the hiring process looks like for new millennial employees. I also conducted an extensive online literature search about recruiting educated millennials in the workforce, and I used that information as a basis to form my interview questions. The interviews were meant to confirm or deny that research, but the interviewees also revealed many new trends and insights. I hope that this information will be beneficial not only to college seniors seeking first-time employment, but also to other companies who feel that they are struggling to capture young talent.
ContributorsCapra, Alexandria Luccia (Author) / Kalika, Dale (Thesis director) / Eaton, Kathryn (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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Description
This thesis explores the task of creating industry-based marketing materials to assist academic programs in their recruitment of high school and community college students. With consistent reductions to public university budgets there is an increasing pressure on academic programs to raise their student enrollment figures, as student count is often

This thesis explores the task of creating industry-based marketing materials to assist academic programs in their recruitment of high school and community college students. With consistent reductions to public university budgets there is an increasing pressure on academic programs to raise their student enrollment figures, as student count is often cited as one of the most important statistics when making budget decisions. Many academic programs are ill-equipped to perform this task, however, as their personnel are not trained as recruiters, but rather as professors and industry professionals; furthermore, the university-level recruitment staff faces the impossible task of advertising every department's recruitment message. The Del E. Webb School of Construction has embarked upon a journey to create industry-based marketing materials to aid them in their recruitment efforts. Construction management (CM) has traditionally been viewed as a technology major relegated to vocational students and those not fit for baccalaureate programs. In recent years that perception has changed, however, as the industry has become increasingly complex and CM programs actively work to recruit students. In an attempt to increase that recruitment, the Del E. Webb School has created marketing materials that are signature to the program featuring the world's most widely-used building material, concrete, to create a keepsake for prospective students. This keepsake comes in the form of concrete replicas of the new ASU Pitchfork logo. These pitchforks are small and designed to be mass produced so that they can be handed out at recruitment events either on campus or in local schools. The Del E. Webb School had previously experimented with flexible rubber molds and flowable mixtures, such that the models could be easily cast and rapidly demolded and reset for casting. There were issues, however, as those pitchforks did not meet desired level of quality and were difficult to reproduce. This thesis thus describes an experimental program examining different casting and demolding regimens in an attempt to find the optimal way to create the pitchforks on a consistent basis. Following this, an operations manual for how to create the pitchforks was created in order to ensure that successive cohorts of construction students can reproduce the pitchforks in preparation for the School's annual recruitment events.
ContributorsErnzen, John Alexander (Author) / Wiezel, Avi (Thesis director) / Rogers, James (Committee member) / Barrett, The Honors College (Contributor) / Division of Educational Leadership and Innovation (Contributor) / Harrington Bioengineering Program (Contributor)
Created2014-05
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Description
With a new generation entering the workforce, a strong economy, and a low unemployment rate, the factors that new graduates value when looking for a job is changing. More new graduates and companies alike are working to adapt to this new environment. One way in which they are doing this

With a new generation entering the workforce, a strong economy, and a low unemployment rate, the factors that new graduates value when looking for a job is changing. More new graduates and companies alike are working to adapt to this new environment. One way in which they are doing this is through being socially responsible. The purpose of this study is to research the extent to which an organization's Corporate Social Responsibility Programs impact a student’s desire to work for them. I aim to answer the question: how do the social responsibility efforts of companies impact college student’s willingness to work for a given company by looking at these programs on a micro level.

I gathered research by surveying undergraduate students at Arizona State University. The questions in this survey dealt with job search values, CSR knowledge, CSR interest and more. Throughout this survey, I largely focused on the differences between business and non-business students. There is evidence in this study to suggest that all groups of students value working for a socially responsible company, but business students are more familiar with these companies and more likely to research them. There is not a consensus on what companies students view to be socially responsible, but there are common factors in what students look for in a Corporate Social Responsibility program. This study has a number of practical implications for companies looking to attract the best talent based on their Corporate Social Responsibility initiatives. Recommendations are based on survey findings and research from secondary sources.
ContributorsHarrell, Julianna Kara (Author) / Marcie, LePine (Thesis director) / Jessica, Hirshorn (Committee member) / Dean, W.P. Carey School of Business (Contributor, Contributor) / Thunderbird School of Global Management (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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Description
Understanding the necessary skills required to work in an industry is a difficult task with many potential uses. By being able to predict the industry of a person based on their skills, professional social networks could make searching better with automated tagging, advertisers can target more carefully, and students can

Understanding the necessary skills required to work in an industry is a difficult task with many potential uses. By being able to predict the industry of a person based on their skills, professional social networks could make searching better with automated tagging, advertisers can target more carefully, and students can better find a career path that fits their skillset. The aim in this project is to apply deep learning to the world of professional networking. Deep Learning is a type of machine learning that has recently been making breakthroughs in the analysis of complex datasets that previously were not of much use. Initially the goal was to apply deep learning to the skills-to-company relationship, but a lack of quality data required a change to the skills-to-industry relationship. To accomplish the new goal, a database of LinkedIn profiles that are part of various industries was gathered and processed. From this dataset a model was created to take a list of skills and output an industry that people with those skills work in. Such a model has value in the insights that it forms allowing candidates to: determine what industry fits a skillset, identify key skills for industries, and locate which industries possible candidates may best fit in. Various models were trained and tested on a skill to industry dataset. The model was able to learn similarities between industries, and predict the most likely industries for each profiles skillset.
ContributorsAndrew, Benjamin (Co-author) / Thiel, Alex (Co-author) / Sodemann, Angela (Thesis director) / Sebold, Brent (Committee member) / Engineering Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
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Description
In collegiate athletics, recruiting talented prospective athletes is imperative to be successful at the Division I level. This creative project aims to explore the recruiting culture of NCAA Division I women's soccer programs across the United States. More specifically, it will analyze the surfacing trend of recruiting players at increasingly

In collegiate athletics, recruiting talented prospective athletes is imperative to be successful at the Division I level. This creative project aims to explore the recruiting culture of NCAA Division I women's soccer programs across the United States. More specifically, it will analyze the surfacing trend of recruiting players at increasingly younger ages and evaluate how this trend is affecting institutions, coaches, recruits, and the game as a whole. In today's recruiting landscape, youth soccer players are being recruited by college coaches as early as seventh grade with some athletes offering verbal commitments before they even enter high school. With 333 Division I women's soccer programs in the country, competition to recruit the most talented athletes has caused the age at which athletes are being recruited to take a dive. While college coaches feel it is wrong to be recruiting players this young, if they don't secure the top talent now, their teams won't win in the future and they will be without a job. Throughout the course of this creative project, multiple prospective athletes, college coaches, and youth club soccer coaches provide insight into their own experiences in this recruiting age. The future of recruiting in this collegiate sport is more deeply discussed, concluding that in order for this trend to be slowed or halted, the NCAA must step in. Additional resources and information such as the NCAA rules governing the process and suggested recruiting timelines for players are available for prospective athletes who are currently going through the recruiting process or just getting started. Website: https://minimaddie14.wixsite.com/recruitingepidemic
ContributorsStark, Madison Ann (Author) / Zermeno, Gilbert (Thesis director) / Casavantes, Michael (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Public Affairs (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
In the field of Accountancy, recruiting is highly competitive among firms and prospective employees alike. This is particularly true when it comes to the firms Deloitte, Ernst & Young, KPMG, and PWC, the largest accounting firms that comprise what is known as the "Big Four." These firms maintain a large

In the field of Accountancy, recruiting is highly competitive among firms and prospective employees alike. This is particularly true when it comes to the firms Deloitte, Ernst & Young, KPMG, and PWC, the largest accounting firms that comprise what is known as the "Big Four." These firms maintain a large presence and recruit heavily on the Arizona State University (ASU) campus. There exists a defined path for recruiting with these firms; some of the opportunities offered include Office Tours, Externships, Internships, and Volunteer Service. However, as clear as the path may seem to someone who has researched these opportunities, it is murky for most students. Without direction, both students and the firms miss out on crucial relationship development. As an Accountancy major in the W.P. Carey School of Business, I had a difficult time understanding the recruiting process; much of my knowledge came from my peers. As a result, I researched what students know about the recruiting process, and how they learned this information. I also queried the Big Four firms and the student organization, Beta Alpha Psi, to learn what they want from students and how they organize their recruiting process. I surveyed Accountancy majors including both those who went through the recruiting process and those who had yet to go through the process. Overall, the results were consistent with my original understanding; many students lack knowledge of recruiting opportunities and those who did have such knowledge mainly learned of it from their peers and word of mouth. These results show room for growth in connecting students to the firms. A suggested course of action developed based on these findings can be integrated into the ACC101: Accountancy LEAP Program, as well as be incorporated into a student guide in order to better give students direction, a roadmap to the aforementioned path.
ContributorsWhitson, Jillian Layne (Author) / Faurel, Lucile (Thesis director) / Bonfiglio, Thomas (Committee member) / School of Accountancy (Contributor) / WPC Graduate Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
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Description
Currently conventional Subtitle D landfills are the primary means of disposing of our waste in the United States. While this method of waste disposal aims at protecting the environment, it does so through the use of liners and caps that effectively freeze the breakdown of waste. Because this method can

Currently conventional Subtitle D landfills are the primary means of disposing of our waste in the United States. While this method of waste disposal aims at protecting the environment, it does so through the use of liners and caps that effectively freeze the breakdown of waste. Because this method can keep landfills active, and thus a potential groundwater threat for over a hundred years, I take an in depth look at the ability of bioreactor landfills to quickly stabilize waste. In the thesis I detail the current state of bioreactor landfill technologies, assessing the pros and cons of anaerobic and aerobic bioreactor technologies. Finally, with an industrial perspective, I conclude that moving on to bioreactor landfills as an alternative isn't as simple as it may first appear, and that it is a contextually specific solution that must be further refined before replacing current landfills.
ContributorsWhitten, George Avery (Author) / Kavazanjian, Edward (Thesis director) / Allenby, Braden (Committee member) / Houston, Sandra (Committee member) / Civil, Environmental and Sustainable Engineering Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2013-05
Description

The NCAA’s legalization of athletes to profit off of their own name, image, and likeness (NIL) was met with mixed response from fans of collegiate sports. A popular talking point among people against NIL was that its legalization would cause talented athletes to “follow the money” and increase the recruiting

The NCAA’s legalization of athletes to profit off of their own name, image, and likeness (NIL) was met with mixed response from fans of collegiate sports. A popular talking point among people against NIL was that its legalization would cause talented athletes to “follow the money” and increase the recruiting quality at schools where NIL opportunities were plentiful. In essence, a theoretical “talent gap” would form due to this movement of athlete talent. The goal of this paper is to determine the talent gap’s existence or lack thereof while also setting stakeholders directly involved with NIL deals (colleges, businesses, companies) up for success in the age of NIL. This was executed first through the issuance of a survey that collected five categories of data: fandom and interest in college sports, industry sector interest, NIL preferences (structure, money, form), NIL recruiting preferences, and demographics. Following this collection of survey data, recruiting and transfer data for the years 2011-2023 was obtained and analyzed to determine the influence of specific variables in the recruiting process. The survey used in this paper was sent out to over 300 Arizona State University students from Dr. Eaton’s fall semester marketing class, with 158 participants filtered out in order to exclusively measure the responses of students with a similar perspective to athletes. The recruiting and transfer data was derived from the recruiting websites 247 Sports, Rivals, and On3 sports, with On3 Sports additionally providing NIL valuation estimates. Findings from the survey and recruiting data analysis could neither prove or disprove the existence of the theorized athletic talent gap. Results suggest that football or basketball program prestige is the true primary driver of talent movement, not NIL. Businesses looking to issue NIL deals should focus on the marketing obligations and payment structure of the deal rather than payment value, as money does not significantly influence the decision to take an NIL deal offer.

ContributorsSchmelzeis, Paul (Author) / Eaton, John (Thesis director) / Lee, Christopher (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor)
Created2023-05
ContributorsSchmelzeis, Paul (Author) / Eaton, John (Thesis director) / Lee, Christopher (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor)
Created2023-05
ContributorsSchmelzeis, Paul (Author) / Eaton, John (Thesis director) / Lee, Christopher (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor)
Created2023-05