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Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to newer ways to appeal to millennials and secure their loyalty

Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to newer ways to appeal to millennials and secure their loyalty since millennials are always on the lookout for the next best thing and will "trade up for brands that matter, but trade down when brand value is weak", it poses a challenge for the marketing departments of companies (Fromm, J. & Parks, J.). The airline industry is one of the fastest growing sectors as "the total number of people flying on U.S. airlines will increase from 745.5 million in 2014 and grow to 1.15 billion in 2034," which shows that airlines have a wider population to market to, and will need to improve their marketing strategies to differentiate from competitors (Power). The financial sector also has a difficult time reaching out to millennials because "millennials are hesitant to take financial risks," as well as downing in college debt, while not making as much money as previous generations (Fromm, J. & Parks, J.). By looking into the marketing strategies, specifically using social media platforms, of the two industries, an understanding can be gathered of what millennials are attracted to. Along with looking at the marketing strategies of financial and airline industries, I looked at the perspectives of these industries in different countries, which is important to look at because then we can see if the values of millennials vary across different cultures. Countries chosen for research to further examine their cultural differences in terms of marketing practices are the United States and England. The main form of marketing that was used for this research were social media accounts of the companies, and seeing how they used the social networking platforms to reach and engage with their consumers, especially with those of the millennial generation. The companies chosen for further research for the airline industry from England were British Airways, EasyJet, and Virgin Atlantic, while for the U.S. Delta Airlines, Inc., Southwest Airlines, and United were chosen. The companies chosen to further examine within the finance industry from England include Barclay's, HSBC, and Lloyd's Bank, while for the U.S. the banks selected were Bank of America, JPMorgan Chase, and Wells Fargo. The companies for this study were chosen because they are among the top five in their industry, as well as all companies that I have had previous interactions with. It was meant to see what the companies at the top of the industry were doing that set them apart from their competitors in terms of social media marketing content and see if there were features they lacked that could be changed or improvements they could make. A survey was also conducted to get a better idea of the attitudes and behaviors of millennials when it comes to the airline and finance industries, as well as towards social media marketing practices.
ContributorsPathak, Krisha Hemanshu (Author) / Kumar, Ajith (Thesis director) / Arora, Hina (Committee member) / W. P. Carey School of Business (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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The rationale behind this thesis is grounded in nearly two years of experience interning at UTC Aerospace Systems (UTAS). I was able to gain a wide exposure to different facets of the supply chain management organization during my time as an intern, from strategic sourcing and commodity management, to tactical

The rationale behind this thesis is grounded in nearly two years of experience interning at UTC Aerospace Systems (UTAS). I was able to gain a wide exposure to different facets of the supply chain management organization during my time as an intern, from strategic sourcing and commodity management, to tactical procurement and supplier development. In each of these respective areas, I observed a variety of initiatives that did not reach their full potential because employees were not provided the tools for success. One of these areas in particular is the New Product Introduction (NPI) process management, in which there is not a standard process for program managers to follow from start to finish. I saw this as an opportunity to hone in the scope of my thesis research and experience at UTAS to improve a process and provide standard work and tools for it to be consistently executed. The current state process is not formalized \u2014 it merely tracks certain metrics that are not necessarily applicable to the overall health of the program because they do not monitor the progress of the program. This resulted in heavy costs incurred from inadequate planning, a skewed timeline, and customer frustration. The aim of the desired state NPI process is to gather cross-functional expertise and weigh in, adhere to a strict entry to market timeline, and increase customer satisfaction, all while minimizing costs incurred throughout the life of the program. The dominant output of this project will be a cross-functional flow chart of the process for each group to follow and standard work and tools to support the process across a variety of NPI program applications.
ContributorsThorn, Taylor Aiko Marie (Author) / Brown, Steven (Thesis director) / Arrigoni, Gregory (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2015-05
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This thesis, through a thorough literature and content review, discusses the various ways that data analytics and supply chain management intersect. Both fields have been around for a while, but are incredibly aided by the information age we live in today. Today's ERP systems and supply chain software packages use

This thesis, through a thorough literature and content review, discusses the various ways that data analytics and supply chain management intersect. Both fields have been around for a while, but are incredibly aided by the information age we live in today. Today's ERP systems and supply chain software packages use advanced analytic techniques and algorithms to optimize every aspect of supply chain management. This includes aspects like inventory optimization, portfolio management, network design, production scheduling, fleet planning, supplier evaluation, and others. The benefit of these analytic techniques is a reduction in costs as well as an improvement in overall supply chain performance and efficiencies. The paper begins with a short historical context on business analytics and optimization then moves on to the impact and application of analytics in the supply chain today. Following that the implications of big data are explored, along with how a company might begin to take advantage of big data and what challenges a firm may face along the way. The current tools used by supply chain professionals are then discussed. There is then a section on the most up and coming technologies; the internet of things, blockchain technology, additive manufacturing (3D printing), and machine learning; and how those technologies may further enable the successful use of analytics to improve supply chain management. Companies that do take advantage of analytics in their supply chains are sure to maintain a competitive advantage over those firms that fail to do so.
ContributorsCotton, Ryan Aaron (Author) / Taylor, Todd (Thesis director) / Arora, Hina (Committee member) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
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Before the COVID-19 pandemic, there was a great need for United States’ restaurants to “go green” due to consumers’ habits of frequently eating out. Unfortunately, COVID-19 has caused this initiative to lose traction. While the amount of customers ordering takeout has increased, there is less emphasis on sustainability.<br/>Plastic is known

Before the COVID-19 pandemic, there was a great need for United States’ restaurants to “go green” due to consumers’ habits of frequently eating out. Unfortunately, COVID-19 has caused this initiative to lose traction. While the amount of customers ordering takeout has increased, there is less emphasis on sustainability.<br/>Plastic is known for its harmful effects on the environment and the extreme length of time it takes to decompose. According to the International Union for Conservation of Nature (IUCN), almost 8 million tons of plastic end up in the oceans at an annual rate, threatening not only the safety of marine species but also human health. Modern food packaging materials have included a blend of synthetic ingredients, trickling into our daily lives and polluting the air, water, and land. Single-use plastic items slowly degrade into microplastics and can take up to hundreds of years to biodegrade.<br/>Due to COVID-19, restaurants have switched to takeout and delivery options to adapt to the new business environment and guidelines enforced by the Center of Disease Control (CDC) mandated guidelines. Some of these guidelines include: notices encouraging social distancing and mask-wearing, mandated masks for employees, and easy access to sanitary supplies. This cultural shift is motivating restaurants to search for a quick, cheap, and easy fix to adapt to the increased demand of take-out and delivery methods. This increases their plastic consumption of items such as plastic bags/paper bags, styrofoam containers, and beverage cups. Plastic is the most popular takeout material because of its price and durability as well as allowing for limited contamination and easy disposability.<br/>Almost all food products come in packaging and this, more often than not, is single-use. Food is the largest market out of all the packaging industry, maintaining roughly two-thirds of material going to food. The US Environmental Protection Agency reports that almost half of all municipal solid waste is made up of food and food packaging materials. In 2014, over 162 million tons of packaging material waste was generated in the states. This typically contains toxic inks and dyes that leach into groundwater and soil. When degrading, pieces of plastic absorb toxins like PCBs and pesticides, and then each piece will, in turn, release toxic chemicals like Bisphenol-A. Even before being thrown away, it causes negative effects for the environment. The creation of packaging materials uses many resources such as petroleum and chemicals and then releases toxic byproducts. Such byproducts include sludge containing contaminants, greenhouse gases, and heavy metal and particulate matter emissions. Unlike many other industries, plastic manufacturing has actually increased production. Demand has increased and especially in the food industry to keep things sanitary. This increase in production is reflective of the increase in waste. <br/>Although restaurants have implemented their own sustainable initiatives to combat their carbon footprint, the pandemic has unfortunately forced restaurants to digress. For example, Just Salad, a fast-food restaurant chain, incentivized customers with discounted meals to use reusable bowls which saved over 75,000 pounds of plastic per year. However, when the pandemic hit, the company halted the program to pivot towards takeout and delivery. This effect is apparent on an international scale. Singapore was in lock-down for eight weeks and during that time, 1,470 tons of takeout and food delivery plastic waste was thrown out. In addition, the Hong Kong environmental group Greeners Action surveyed 2,000 people in April and the results showed that people are ordering out twice as much as last year, doubling the use of plastic.<br/>However, is this surge of plastic usage necessary in the food industry or are there methods that can be used to reduce the amount of waste production? The COVID-19 pandemic caused a fracture in the food system’s supply chain, involving food, factory, and farm. This thesis will strive to tackle such topics by analyzing the supply chains of the food industry and identify areas for sustainable opportunities. These recommendations will help to identify areas for green improvement.

ContributorsDeng, Aretha (Co-author) / Tao, Adlar (Co-author) / Vargas, Cassandra (Co-author) / Printezis, Antonios (Thesis director) / Konopka, John (Committee member) / Department of Supply Chain Management (Contributor) / School of International Letters and Cultures (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
Four Peaks Brewing Company, a business case study written by Megan Hahn, is a case study thematic to supply chain management. Framed as supplement learning material, this case study gives students the chance to understand real-life business scenarios. This case enables its readers to analyze business issues from a variety

Four Peaks Brewing Company, a business case study written by Megan Hahn, is a case study thematic to supply chain management. Framed as supplement learning material, this case study gives students the chance to understand real-life business scenarios. This case enables its readers to analyze business issues from a variety of perspectives and apply critical thinking and problem solving skills providing invaluable understanding of different supply chain management concepts and strategies. This case tells the tale of Four Peaks Brewing Co, an Arizona brewery recently acquired by Anheuser-Busch, facing an aluminum shortage and an influx of demand brought on by shifting consumer habits during the COVID-19 pandemic. This case provides an opportunity to explore the important role of sourcing and procurement in a low-margin, high demand, complex beverage production system. Differing from supply chain cases about technology or car manufacturing firms, the food/beverage industry introduces new levels of supply chain risk and complexity. Requiring the use of supply chain strategy, understanding supply constraints in multi-echelon supply systems, and inventory concepts, Four Peaks Brewing Co. allows students to apply conceptual material learned in class to an interesting and relevant real-life example. Central to this case is Denise’s decision on which can supplier to choose for the new product, the Sun Day seltzer. With differing lead times, costs, and time pressures, students are provided the opportunity to evaluate the important tradeoffs supply chain professionals face.
ContributorsHahn, Megan (Author) / Richards, Timothy (Thesis director) / Meyer, Christopher (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Morrison School of Agribusiness (Contributor) / Department of Supply Chain Management (Contributor)
Created2022-05
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Description

Four Peaks Brewing Company, a business case study written by Megan Hahn, is a case study thematic to supply chain management. Framed as supplement learning material, this case study gives students the chance to understand real-life business scenarios. This case enables its readers to analyze business issues from a variety

Four Peaks Brewing Company, a business case study written by Megan Hahn, is a case study thematic to supply chain management. Framed as supplement learning material, this case study gives students the chance to understand real-life business scenarios. This case enables its readers to analyze business issues from a variety of perspectives and apply critical thinking and problem solving skills providing invaluable understanding of different supply chain management concepts and strategies. This case tells the tale of Four Peaks Brewing Co, an Arizona brewery recently acquired by Anheuser-Busch, facing an aluminum shortage and an influx of demand brought on by shifting consumer habits during the COVID-19 pandemic. This case provides an opportunity to explore the important role of sourcing and procurement in a low-margin, high demand, complex beverage production system. Differing from supply chain cases about technology or car manufacturing firms, the food/beverage industry introduces new levels of supply chain risk and complexity. Requiring the use of supply chain strategy, understanding supply constraints in multi-echelon supply systems, and inventory concepts, Four Peaks Brewing Co. allows students to apply conceptual material learned in class to an interesting and relevant real-life example. Central to this case is Denise’s decision on which can supplier to choose for the new product, the Sun Day seltzer. With differing lead times, costs, and time pressures, students are provided the opportunity to evaluate the important tradeoffs supply chain professionals face.

ContributorsHahn, Megan (Author) / Richards, Timothy (Thesis director) / Meyer, Christopher (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor)
Created2022-05
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Description

Four Peaks Brewing Company, a business case study written by Megan Hahn, is a case study thematic to supply chain management. Framed as supplement learning material, this case study gives students the chance to understand real-life business scenarios. This case enables its readers to analyze business issues from a variety

Four Peaks Brewing Company, a business case study written by Megan Hahn, is a case study thematic to supply chain management. Framed as supplement learning material, this case study gives students the chance to understand real-life business scenarios. This case enables its readers to analyze business issues from a variety of perspectives and apply critical thinking and problem solving skills providing invaluable understanding of different supply chain management concepts and strategies. This case tells the tale of Four Peaks Brewing Co, an Arizona brewery recently acquired by Anheuser-Busch, facing an aluminum shortage and an influx of demand brought on by shifting consumer habits during the COVID-19 pandemic. This case provides an opportunity to explore the important role of sourcing and procurement in a low-margin, high demand, complex beverage production system. Differing from supply chain cases about technology or car manufacturing firms, the food/beverage industry introduces new levels of supply chain risk and complexity. Requiring the use of supply chain strategy, understanding supply constraints in multi-echelon supply systems, and inventory concepts, Four Peaks Brewing Co. allows students to apply conceptual material learned in class to an interesting and relevant real-life example. Central to this case is Denise’s decision on which can supplier to choose for the new product, the Sun Day seltzer. With differing lead times, costs, and time pressures, students are provided the opportunity to evaluate the important tradeoffs supply chain professionals face.

ContributorsHahn, Megan (Author) / Richards, Timothy (Thesis director) / Meyer, Christopher (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor)
Created2022-05