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Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to newer ways to appeal to millennials and secure their loyalty

Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to newer ways to appeal to millennials and secure their loyalty since millennials are always on the lookout for the next best thing and will "trade up for brands that matter, but trade down when brand value is weak", it poses a challenge for the marketing departments of companies (Fromm, J. & Parks, J.). The airline industry is one of the fastest growing sectors as "the total number of people flying on U.S. airlines will increase from 745.5 million in 2014 and grow to 1.15 billion in 2034," which shows that airlines have a wider population to market to, and will need to improve their marketing strategies to differentiate from competitors (Power). The financial sector also has a difficult time reaching out to millennials because "millennials are hesitant to take financial risks," as well as downing in college debt, while not making as much money as previous generations (Fromm, J. & Parks, J.). By looking into the marketing strategies, specifically using social media platforms, of the two industries, an understanding can be gathered of what millennials are attracted to. Along with looking at the marketing strategies of financial and airline industries, I looked at the perspectives of these industries in different countries, which is important to look at because then we can see if the values of millennials vary across different cultures. Countries chosen for research to further examine their cultural differences in terms of marketing practices are the United States and England. The main form of marketing that was used for this research were social media accounts of the companies, and seeing how they used the social networking platforms to reach and engage with their consumers, especially with those of the millennial generation. The companies chosen for further research for the airline industry from England were British Airways, EasyJet, and Virgin Atlantic, while for the U.S. Delta Airlines, Inc., Southwest Airlines, and United were chosen. The companies chosen to further examine within the finance industry from England include Barclay's, HSBC, and Lloyd's Bank, while for the U.S. the banks selected were Bank of America, JPMorgan Chase, and Wells Fargo. The companies for this study were chosen because they are among the top five in their industry, as well as all companies that I have had previous interactions with. It was meant to see what the companies at the top of the industry were doing that set them apart from their competitors in terms of social media marketing content and see if there were features they lacked that could be changed or improvements they could make. A survey was also conducted to get a better idea of the attitudes and behaviors of millennials when it comes to the airline and finance industries, as well as towards social media marketing practices.
ContributorsPathak, Krisha Hemanshu (Author) / Kumar, Ajith (Thesis director) / Arora, Hina (Committee member) / W. P. Carey School of Business (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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This is a creative thesis project on the topic of the third party logistics industry, and the improvements that are possible through the implementation of goods to person technologies. The scope of the project entails the relationship between Company X, which is a third party logistics provider, and Company Y,

This is a creative thesis project on the topic of the third party logistics industry, and the improvements that are possible through the implementation of goods to person technologies. The scope of the project entails the relationship between Company X, which is a third party logistics provider, and Company Y, a major toy retailer. This thesis identifies current trends for the third party logistics industry such as rising operating costs and average savings achieved through these business relationships. After identifying the negative trends that Company X is vulnerable to such as high human resources costs, and cost of quality issues. Given the findings derived from industry data, a final recommendation was settled on to improve productivity and ultimately reduce the use of temporary labor for Company X. The implementation of a goods to person technology solution provides the opportunity to reduce hours of operation, man hours, as well as direct and indirect costs such as labor. Research has proven that firms operating in the retail industry rely heavily on temporary labor to handle the seasonal demand brought by the holidays, thus this recommendation could be applied to a variety of operations. The data compiled throughout this thesis have major implications for the third party logistics industry and achieving long term profitability in operations management.
ContributorsFonseca, Tanner (Author) / Printezis, Antonios (Thesis director) / Kellso, James (Committee member) / Department of Supply Chain Management (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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The purpose of this thesis is to gain a greater understanding of Ph. D research and how general research in the field of supply chain management and operations is being conducted in 2017. In order to gain a greater understanding, this thesis contains summaries and personal perspectives on four different

The purpose of this thesis is to gain a greater understanding of Ph. D research and how general research in the field of supply chain management and operations is being conducted in 2017. In order to gain a greater understanding, this thesis contains summaries and personal perspectives on four different supply chain management and operations seminars from visiting professors. There is also an expanded examination of the research area from the fourth seminar, process compliance. Multiple literature sources were used to construct a perspective on process development, process standardization, and process compliance origins and current state.
ContributorsBerg, Paul Joseph (Author) / Taylor, Todd (Thesis director) / Printezis, Antonios (Committee member) / Department of Finance (Contributor) / Hugh Downs School of Human Communication (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
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Digital identification technology is the unsung hero of the LEAN manufacturing, Six sigma quality, and supply chain management movements. By tethering the physical to the digital world digital identification has helped usher industry into the information age. Today this technology continues to become more pervasive and advanced, in the future

Digital identification technology is the unsung hero of the LEAN manufacturing, Six sigma quality, and supply chain management movements. By tethering the physical to the digital world digital identification has helped usher industry into the information age. Today this technology continues to become more pervasive and advanced, in the future it is likely that it will have an even larger role to play. In this paper ten sources of current (last 12 months) academic literature will be reviewed in conjunction with two GE cases taken from personal experience in order to better understand the current applications and future trajectory of digital identification. The basis of this paper will be derived from understanding how the most prevalent form of digital identification, barcode is used to increase the efficiency and effectiveness of internal and external business operations. This "current state" knowledge will act as a benchmark to understand the potential diffusion and impact of future digital tracking technologies. The exploration of "up and coming" technologies will lead into a RFID technology deep dive encompassing its current applications and the frictions preventing widespread (barcode scale) implementation. In conclusion the "future state" of how RFID and more complex embedded communication devices will expand the scope of benefits granted by digital identification through a phenomenon known as the internet of things, along with the factors effecting its adoption will be discussed.
ContributorsCampbell, Ross Bradley (Author) / Printezis, Antonios (Thesis director) / Taylor, Todd (Committee member) / Department of Finance (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
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This thesis, through a thorough literature and content review, discusses the various ways that data analytics and supply chain management intersect. Both fields have been around for a while, but are incredibly aided by the information age we live in today. Today's ERP systems and supply chain software packages use

This thesis, through a thorough literature and content review, discusses the various ways that data analytics and supply chain management intersect. Both fields have been around for a while, but are incredibly aided by the information age we live in today. Today's ERP systems and supply chain software packages use advanced analytic techniques and algorithms to optimize every aspect of supply chain management. This includes aspects like inventory optimization, portfolio management, network design, production scheduling, fleet planning, supplier evaluation, and others. The benefit of these analytic techniques is a reduction in costs as well as an improvement in overall supply chain performance and efficiencies. The paper begins with a short historical context on business analytics and optimization then moves on to the impact and application of analytics in the supply chain today. Following that the implications of big data are explored, along with how a company might begin to take advantage of big data and what challenges a firm may face along the way. The current tools used by supply chain professionals are then discussed. There is then a section on the most up and coming technologies; the internet of things, blockchain technology, additive manufacturing (3D printing), and machine learning; and how those technologies may further enable the successful use of analytics to improve supply chain management. Companies that do take advantage of analytics in their supply chains are sure to maintain a competitive advantage over those firms that fail to do so.
ContributorsCotton, Ryan Aaron (Author) / Taylor, Todd (Thesis director) / Arora, Hina (Committee member) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
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Description

Before the COVID-19 pandemic, there was a great need for United States’ restaurants to “go green” due to consumers’ habits of frequently eating out. Unfortunately, COVID-19 has caused this initiative to lose traction. While the amount of customers ordering takeout has increased, there is less emphasis on sustainability.<br/>Plastic is known

Before the COVID-19 pandemic, there was a great need for United States’ restaurants to “go green” due to consumers’ habits of frequently eating out. Unfortunately, COVID-19 has caused this initiative to lose traction. While the amount of customers ordering takeout has increased, there is less emphasis on sustainability.<br/>Plastic is known for its harmful effects on the environment and the extreme length of time it takes to decompose. According to the International Union for Conservation of Nature (IUCN), almost 8 million tons of plastic end up in the oceans at an annual rate, threatening not only the safety of marine species but also human health. Modern food packaging materials have included a blend of synthetic ingredients, trickling into our daily lives and polluting the air, water, and land. Single-use plastic items slowly degrade into microplastics and can take up to hundreds of years to biodegrade.<br/>Due to COVID-19, restaurants have switched to takeout and delivery options to adapt to the new business environment and guidelines enforced by the Center of Disease Control (CDC) mandated guidelines. Some of these guidelines include: notices encouraging social distancing and mask-wearing, mandated masks for employees, and easy access to sanitary supplies. This cultural shift is motivating restaurants to search for a quick, cheap, and easy fix to adapt to the increased demand of take-out and delivery methods. This increases their plastic consumption of items such as plastic bags/paper bags, styrofoam containers, and beverage cups. Plastic is the most popular takeout material because of its price and durability as well as allowing for limited contamination and easy disposability.<br/>Almost all food products come in packaging and this, more often than not, is single-use. Food is the largest market out of all the packaging industry, maintaining roughly two-thirds of material going to food. The US Environmental Protection Agency reports that almost half of all municipal solid waste is made up of food and food packaging materials. In 2014, over 162 million tons of packaging material waste was generated in the states. This typically contains toxic inks and dyes that leach into groundwater and soil. When degrading, pieces of plastic absorb toxins like PCBs and pesticides, and then each piece will, in turn, release toxic chemicals like Bisphenol-A. Even before being thrown away, it causes negative effects for the environment. The creation of packaging materials uses many resources such as petroleum and chemicals and then releases toxic byproducts. Such byproducts include sludge containing contaminants, greenhouse gases, and heavy metal and particulate matter emissions. Unlike many other industries, plastic manufacturing has actually increased production. Demand has increased and especially in the food industry to keep things sanitary. This increase in production is reflective of the increase in waste. <br/>Although restaurants have implemented their own sustainable initiatives to combat their carbon footprint, the pandemic has unfortunately forced restaurants to digress. For example, Just Salad, a fast-food restaurant chain, incentivized customers with discounted meals to use reusable bowls which saved over 75,000 pounds of plastic per year. However, when the pandemic hit, the company halted the program to pivot towards takeout and delivery. This effect is apparent on an international scale. Singapore was in lock-down for eight weeks and during that time, 1,470 tons of takeout and food delivery plastic waste was thrown out. In addition, the Hong Kong environmental group Greeners Action surveyed 2,000 people in April and the results showed that people are ordering out twice as much as last year, doubling the use of plastic.<br/>However, is this surge of plastic usage necessary in the food industry or are there methods that can be used to reduce the amount of waste production? The COVID-19 pandemic caused a fracture in the food system’s supply chain, involving food, factory, and farm. This thesis will strive to tackle such topics by analyzing the supply chains of the food industry and identify areas for sustainable opportunities. These recommendations will help to identify areas for green improvement.

ContributorsDeng, Aretha (Co-author) / Tao, Adlar (Co-author) / Vargas, Cassandra (Co-author) / Printezis, Antonios (Thesis director) / Konopka, John (Committee member) / Department of Supply Chain Management (Contributor) / School of International Letters and Cultures (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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The purpose of this thesis paper is to discuss the life cycle curves of today’s innovation-driven digital services and how these life cycles can be extended. To decide on this subject, four supply chain management seminars were attended and summarized, and personal notes were added. After analysis of

The purpose of this thesis paper is to discuss the life cycle curves of today’s innovation-driven digital services and how these life cycles can be extended. To decide on this subject, four supply chain management seminars were attended and summarized, and personal notes were added. After analysis of the seminars, the paper will dive deeper into the topic discussed by Professor Adegoke Oke of Arizona State University in his lecture on innovation-driven life cycle curves and their exemplification of the shark fin curve. This paper will analyze the nature of product life cycle curves, discuss three PC games and their life cycle curves, and evaluate the best methods for creating life cycle extension.
ContributorsDriscoll, Trevor (Author) / Oke, Adegoke (Thesis director) / Printezis, Antonios (Committee member) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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The purpose of this thesis is to evaluate Company F’s inventory management practices and make recommendations on how to improve ordering and reduce inventory carrying costs. With today’s software programs we are able to run analyses’ almost instantly that show us the relationship between demand and inventory. Ideally, every company

The purpose of this thesis is to evaluate Company F’s inventory management practices and make recommendations on how to improve ordering and reduce inventory carrying costs. With today’s software programs we are able to run analyses’ almost instantly that show us the relationship between demand and inventory. Ideally, every company wants to have enough inventory to meet customer demand, but not so much that carrying costs skyrocket. Not only does it cost more to store inventory, but it also ties up capital which is difficult to liquidate. Finding a happy medium between customer service level and carrying costs will keep company F’s franchisees satisfied and the company profitable. Using different forecast analyses’, I will be evaluating Company F’s fastest selling category of 5 products with the goal of finding the most accurate forecast model. I will also determine reorder points and reorder quantities for the rest of Company F’s SKU’s based on average usage, lead time, and safety stock. The result of my findings will provide cost savings for the company which affects the bottom line.

My recommendations to the company will be based on the findings of the analyses’ used. There may be multiple conclusions in the recommendations for demand forecasting based on each individual forecast used. However, I will give my insight on which forecast I think is more accurate and why this one would be the best to implement in terms of accuracy. Going forward, the company will be capable of implement these models and fine tune them as necessary to help streamline their inventory needs.
ContributorsCurran, Andrew Thomas (Author) / Printezis, Antonios (Thesis director) / Oe, Adegoke (Committee member) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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My journey through Arizona State University did not start with Supply Chain Management. I began as a Finance Major, but something did not resonate with me. I eventually switched my major to Supply Chain Management in my Junior year, after taking Professor Eddie Davila’s SCM 300 course. The hands-on nature

My journey through Arizona State University did not start with Supply Chain Management. I began as a Finance Major, but something did not resonate with me. I eventually switched my major to Supply Chain Management in my Junior year, after taking Professor Eddie Davila’s SCM 300 course. The hands-on nature of supply chain management, as well as the broad range of industries it covered, got me hooked. For my alternative thesis, I had to attend four seminars for WPC supply faculty, then write summaries on them. I would then choose one of the four to further extrapolate on and do independent research. However, after attending only two, the COVID-19 outbreak occurred, leading to the cancellation of the remaining seminars. As a result, I was faced with two choices; abandon the thesis project entirely, or work with what I had. With the approval of my director, I decided on the following outline. The first part of this paper will summarize and reflect on the two faculty lectures I was able to attend. The second part of the paper will look at the way COVID-19 has impacted the supply chain of a local business, SilverTree Dentistry. I will use information gathered from the dental office, supplier sites, and online sources as well as from the two faculty lectures to develop a cohesive plan of potential action for SilverTree to better equip themselves and their supply chain to handle the COVID-19 pandemic, as well as how to respond as a small business in future times of crisis. This paper’s focus is on how small business supply chains are disrupted in their areas of supplier selection and supplier power, specifically how those areas affect the business’s spend.
ContributorsMladenov, Stefan Nikolaev (Author) / Oke, Adegoke (Thesis director) / Printezis, Antonios (Committee member) / Department of Supply Chain Management (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05