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Investment real estate is unique among similar financial instruments by nature of each property's internal complexities and interaction with the external economy. Where a majority of tradable assets are static goods within a dynamic market, real estate investments are dynamic goods within a dynamic market. Furthermore, investment real estate, particularly

Investment real estate is unique among similar financial instruments by nature of each property's internal complexities and interaction with the external economy. Where a majority of tradable assets are static goods within a dynamic market, real estate investments are dynamic goods within a dynamic market. Furthermore, investment real estate, particularly commercial properties, not only interacts with the surrounding economy, it reflects it. Alive with tenancy, each and every commercial investment property provides a microeconomic view of businesses that make up the local economy. Management of commercial investment real estate captures this economic snapshot in a unique abundance of untapped statistical data. While analysis of such data is undeniably valuable, the efforts involved with this process are time consuming. Given this unutilized potential our team has develop proprietary software to analyze this data and communicate the results automatically though and easy to use interface. We have worked with a local real estate property management and ownership firm, Reliance Management, to develop this system through the use of their current, historical, and future data. Our team has also built a relationship with the executives of Reliance Management to review functionality and pertinence of the system we have dubbed, Reliance Dashboard.
ContributorsBurton, Daryl (Co-author) / Workman, Jack (Co-author) / LePine, Marcie (Thesis director) / Atkinson, Robert (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Management (Contributor) / Computer Science and Engineering Program (Contributor)
Created2015-05
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This project examines the secretive world of the Venture Capital Industry specifically focusing on the ideology of gender inequality. Through research it has been found that females within the industry at the partnership level have actually decreased. By completing a literature review, we found that there were several biases and

This project examines the secretive world of the Venture Capital Industry specifically focusing on the ideology of gender inequality. Through research it has been found that females within the industry at the partnership level have actually decreased. By completing a literature review, we found that there were several biases and stereotypes that are prevalent within the industry and could be contributing factors for the decreasing participation. Following our literature review, we focused on a sample of 100 from the LPJ Index, and gathered data on all individuals listed, those at the partnership level and all other individuals within the industry. Through analyzing our data we found that female participation at the partner level is low and more importantly that 68% of firms do not even have a female partner in their ranks. We found that male and female partners have relatively the same education and the same areas of interest, which should suggest that they are on the same playing field, which is clearly not represented in the partnership composition, where males are dominating the industry. These findings lend credence to some of the deep rooted stereotypes that are facing females in the Venture Capital Industry and could explain why there are not many opportunities for them. Through future research and participation from firms to actively help increase the opportunities for women, the gender inequality that is facing the Venture Capital Industry can begin to narrow.
ContributorsBaker, Audree (Co-author) / McCormick, Bobby (Co-author) / Lee, Peggy (Thesis director) / Peterson, Suzanne (Committee member) / Barrett, The Honors College (Contributor) / College of Letters and Sciences (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor) / School of Social and Behavioral Sciences (Contributor)
Created2015-05
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Description
The intent of this thesis was to explore current literature to further understand the work environments of medical fields and the obstacles that are unique to women pursuing medical careers. It is acknowledged that a significant glass ceiling exists for women in medical fields, specifically areas such as academia and

The intent of this thesis was to explore current literature to further understand the work environments of medical fields and the obstacles that are unique to women pursuing medical careers. It is acknowledged that a significant glass ceiling exists for women in medical fields, specifically areas such as academia and surgery. Thus, the research is focused on determining explanations for a lack of women in said medical specialties, as well as understanding the source of the obstacles women face in medicine. This study was designed to obtain a general background from a literature review and then, to compare and supplement the findings with in-depth interviews of females in a variety of medical careers. From the literature review and the interviews, it was confirmed that the largest area of inequality women in medical fields faced was struggling to balance work and personal life, specifically motherhood. Furthermore, the knowledge gained from the literature review and interviews provided a framework for suggesting possible solutions to help women successfully balance a professional medical career and a personal life.
ContributorsHaugen, Kelsey Blair (Author) / Fonow, Mary Margaret (Thesis director) / Scheiner, Georganne (Committee member) / McGibbney, Michelle (Committee member) / Barrett, The Honors College (Contributor) / T. Denny Sanford School of Social and Family Dynamics (Contributor)
Created2013-05
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Description
As the use of Big Data gains momentum and transitions into mainstream adoption, marketers are racing to generate valuable insights that can create well-informed strategic business decisions. The retail market is a fiercely competitive industry, and the rapid adoption of smartphones and tablets have led e-commerce rivals to grow at

As the use of Big Data gains momentum and transitions into mainstream adoption, marketers are racing to generate valuable insights that can create well-informed strategic business decisions. The retail market is a fiercely competitive industry, and the rapid adoption of smartphones and tablets have led e-commerce rivals to grow at an unbelievable rate. Retailers are able to collect and analyze data from both their physical stores and e-commerce platforms, placing them in a unique position to be able to fully capitalize on the power of Big Data. This thesis is an examination of Big Data and how marketers can use it to create better experiences for consumers. Insights generated from the use of Big Data can result in increased customer engagement, loyalty, and retention for an organization. Businesses of all sizes, whether it be enterprise, small-to-midsize, and even solely e-commerce organizations have successfully implemented Big Data technology. However, there are issues regarding challenges and the ethical and legal concerns that need to be addressed as the world continues to adopt the use of Big Data analytics and insights. With the abundance of data collected in today's digital world, marketers must take advantage of available resources to improve the overall customer experience.
ContributorsHaghgoo, Sam (Author) / Ostrom, Amy (Thesis director) / Giles, Bret (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2014-05
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Description
Parenting magazines within the U.S. have long been a source of comfort and information for parents. As evidenced by subscription numbers in the millions, parents’ desire for ‘expert’ advice on all aspects of child rearing make them prime consumers for the magazine industry. One study found that when parents seek

Parenting magazines within the U.S. have long been a source of comfort and information for parents. As evidenced by subscription numbers in the millions, parents’ desire for ‘expert’ advice on all aspects of child rearing make them prime consumers for the magazine industry. One study found that when parents seek advice, parenting magazines were second only to friends as a resource, and were consulted more often than professional resources such as doctors or health organizations (Koepke & Williams, 1989). Ultimately, the images and concepts parents retain from their exposure to parenting magazines are conveyed (explicitly or implicitly) to their children. At its very core, gender scripts serve as an institutionalized form of social control, or as Bem believes, “a basic organizing principle for every human culture” (1981). Further, researchers have elaborated, “gender inequalities and sex stereotypes hurt the majority of individuals by limiting their range of experiences, and thus their growth” (Spees & Zimmerman, 2002). This provides an absolute disservice to individuals and to our communities two fold, as gendered messages in parenting magazines can shape (or indeed limit) the experiences and perceptions of both parents and their children. The intention of this study is to examine the ways in which editorial content in Parents magazine has the potential to influence parents’ perception of gender in relation to their children and child rearing practices. It also seeks to explore how these gender messages have changed over the last ten years, as well as what these messages may be communicating to parents about their children. I aim to frame this discussion within a condensed review of literature that supports the importance and influence of parenting magazines in recent history. I will also consider how early on children display an understanding of gender and a few of the many ways gender typing may affect them in childhood and beyond. In this thesis, I approach this issue through the theory of socialization, in which I argue the magazine’s gender messages are communicated to parents, who then convey these messages to their children during childhood. However, this study acknowledges the importance of observing an issue from multiple standpoints and I believe that further research on this topic should be done from both a socialization and a social construction viewpoint. I will then critically analyze, through a feminist theoretical framework, gender implications found among the images and some of the accompanying text in Parents magazine in 2002 and 2012. Through this thesis, I argue that Parents magazine, through its editorial content, provides some unique spaces in which gender equality can be furthered, while it has also become more stereotyped and restricted within other areas in the last ten years.
ContributorsSheldon, Jessica (Author) / Scheiner, Georganne (Thesis director) / McGibbney, Michelle (Committee member) / Katsulis, Yasmina (Committee member) / Barrett, The Honors College (Contributor) / College of Liberal Arts and Sciences (Contributor)
Created2012-12