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E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their own online store. With this project, I attempted to examine

E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their own online store. With this project, I attempted to examine the effects of four different marketing techniques on sales in an online store. I opened a shop on Etsy and tracked sales in connection with promotion through social media, selling products in-person at a convention, holding a holiday tie-in sale, and using price anchoring. Social media accounts were opened on Facebook, Tumblr, and Instagram to promote the shop over the course of the project period, and Etsy's web analytics were used to track which sites directed the most traffic to the shop. I attended a convention in mid-January 2016 where I sold my products and distributed business cards with a discount code to track sales resulting from being at the convention. A holiday sale was held in conjunction with Valentine's Day to look at whether holidays influenced purchases. Lastly, a significantly more expensive product was temporarily put in the shop to see whether it produced a price anchoring effect \u2014 that is, encouraged sales of the less expensive products by making them seem affordable in comparison. While the volume of sales data was too small to draw statistically significant conclusions, the project was a highly instructive experience in the process of opening a small online store. The decision-making steps outlined may be helpful to other students looking to open their own online shop.
ContributorsChen, Candice Elizabeth (Author) / Moore, James (Thesis director) / Sanford, Adriana (Committee member) / Harrington Bioengineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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Description
Once enrolled in a university setting, a student's learning style begins to emerge. As time progress, students begin their search for career prospects and as an extension, the workplace culture as well. After immersing themselves into a company's environment, students may realize their learning styles may or may not are

Once enrolled in a university setting, a student's learning style begins to emerge. As time progress, students begin their search for career prospects and as an extension, the workplace culture as well. After immersing themselves into a company's environment, students may realize their learning styles may or may not are in conflict in their line of work. As a result, this research will explore the relationship between learning styles and majors. With a sample size of 552 students enrolled at W. P. Carey School of Business within Arizona State University, learning style preferences will be calculated for each business major; other influences, such as ethnicity and age, will also be taken into consideration.
ContributorsOsofsky, Michelle (Co-author) / Nguyen, Christine (Co-author) / Moore, James (Thesis director) / Sanford, Adriana (Committee member) / Barrett, The Honors College (Contributor) / WPC Graduate Programs (Contributor) / Department of Information Systems (Contributor) / School of Accountancy (Contributor)
Created2015-05
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Description
As threats to Earth's biodiversity continue to evolve, an effective methodology to predict such threats is crucial to ensure the survival of living species. Organizations like the International Union for Conservation of Nature (IUCN) monitor the Earth's environmental networks to preserve the sanctity of terrestrial and marine life. The IUCN

As threats to Earth's biodiversity continue to evolve, an effective methodology to predict such threats is crucial to ensure the survival of living species. Organizations like the International Union for Conservation of Nature (IUCN) monitor the Earth's environmental networks to preserve the sanctity of terrestrial and marine life. The IUCN Red List of Threatened Species informs the conservation activities of governments as a world standard of species' risks of extinction. However, the IUCN's current methodology is, in some ways, inefficient given the immense volume of Earth's species and the laboriousness of its species' risk classification process. IUCN assessors can take years to classify a species' extinction risk, even as that species continues to decline. Therefore, to supplement the IUCN's classification process and thus bolster conservationist efforts for threatened species, a Random Forest model was constructed, trained on a group of fish species previously classified by the IUCN Red List. This Random Forest model both validates the IUCN Red List's classification method and offers a highly efficient, supplemental classification method for species' extinction risk. In addition, this Random Forest model is applicable to species with deficient data, which the IUCN Red List is otherwise unable to classify, thus engendering conservationist efforts for previously obscure species. Although this Random Forest model is built specifically for the trained fish species (Sparidae), the methodology can and should be extended to additional species.
ContributorsWoodyard, Megan (Author) / Broatch, Jennifer (Thesis director) / Polidoro, Beth (Committee member) / Mancenido, Michelle (Committee member) / School of Humanities, Arts, and Cultural Studies (Contributor) / School of Mathematical and Natural Sciences (Contributor) / College of Integrative Sciences and Arts (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Description

As the world’s population exponentially grows, more food production is required. This increasing food production currently has led to the un-sustainable production of chemical fertilizers and resultant overuse. A more sustainable option to enhance food production could be the use of fertilizer derived from food waste. To address this, we

As the world’s population exponentially grows, more food production is required. This increasing food production currently has led to the un-sustainable production of chemical fertilizers and resultant overuse. A more sustainable option to enhance food production could be the use of fertilizer derived from food waste. To address this, we investigated the possibility of utilizing a fertilizer derived from food waste to grow hydroponic vegetables. Arugula (Eruca sativa) ‘Slow Bolt’ and lettuce (Lactuca sativa) ‘Cherokee’ and ‘Rex’ were cultivated using indoor deep-flow hydroponic systems at 23 ºC under a photosynthetic photon flux density of 170 µmol∙m−2∙s−1 with an 18-hour photoperiod. Plant nutrient solutions were provided by food waste fertilizer or commercial 15:5:20 NPK fertilizer at the identical electrical conductivity (EC) of 2.3 mS·cm–1. At the EC of 2.3 mS·cm–1, chemical fertilizer contained 150 ppm N, 50 ppm P, and 200 ppm K, while food waste fertilizer had 60 ppm N, 26 ppm P, and 119 ppm K. Four weeks after the nutrient treatments were implemented, compared to plants grown with chemical fertilizer, lettuce ‘Rex’ grown with food waste fertilizer had four less leaves, 27.1% shorter leaves, 68.2% and 23.1% less shoot and root fresh weight, respectively. Lettuce ‘Cherokee’ and arugula grown with food waste fertilizer followed a similar trend with fresh shoot weights that were 80.1% and 95.6% less compared to the chemical fertilizer, respectively. In general, the magnitude of reduction in the plant growth was greatest in arugula. These results suggest that both fertilizers were able to successfully grow lettuce and arugula, although the reduced plant growth with the food waste fertilizer in our study is likely from a lower concentration of nutrients when we considered EC as an indicator of nutrient concentration equivalency of the two fertilizer types.

ContributorsCherry, Hannah Nichole (Author) / Park, Yujin (Thesis director) / Penton, Ryan (Committee member) / Chen, Zhihao (Committee member) / Environmental and Resource Management (Contributor, Contributor) / College of Integrative Sciences and Arts (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Description
The Salt River wild horses are a historic population of unbranded, unclaimed, wild and free-roaming horses, that were born in the wild and merit protection within our National Forest and protection of the Wild Horse and Burro act of 1970. Terms like undomesticated or feral are thrown around in place

The Salt River wild horses are a historic population of unbranded, unclaimed, wild and free-roaming horses, that were born in the wild and merit protection within our National Forest and protection of the Wild Horse and Burro act of 1970. Terms like undomesticated or feral are thrown around in place of “wild”. The past couple of decades or so, there has been an ongoing debate about the current state of the horses on the range. The horses that are along the Salt River, are considered to be state protected and not federally protected, which has sparked a vast discussion on the social, ethical and moral aspects. There has been an overabundance of horses on the range and are causing potential issues to the environment and other farmland. According to the BLM, wild horse and burro populations have a demonstrated ability to grow at 18-20 percent per year. With the widespread and overabundance that is occurring with the horses and burros, it has been said to have a great ecological cost on the rangeland ecosystem by overgrazing native plants, exacerbating invasive establishment and out-competing other ungulates like cattle. Overabundant free-roaming horse and burro populations have large and growing economic and ecological costs for the American public. Without effective management actions, horse and burro populations will double within the next 4-5 years. In this project, with the help of Dr. Julie Murphree, the Salt River Horse Management group and Arizona’s State Liaison for the Department of Agriculture, I conducted various ride-a-longs and conducted my own literature study to further solidify the knowledge I gained when navigating through the Salt River Wild Horse Management group. I can use their data as well as my own observations in the field to catalog their behaviors and look for any signs that would give reason to why this method of population control may or may not be used. I was able to note the horses in their “natural state” which would give me the opportunity to see any behavior changes in various population groups (or otherwise known as Bands). The main objective of this paper is to understand PZP as a population control tool and the effect it has on the Salt River Horses in Arizona.
ContributorsRendon, Chyna (Author) / Murphree, Julie (Thesis director) / Saul, Steven (Committee member) / Barrett, The Honors College (Contributor) / College of Integrative Sciences and Arts (Contributor)
Created2022-05
Description
The use of genetic management in conservation has sparked much debate around the ethical and environmental impacts of the plans. A case study on the conservation of leopard frogs in Arizona was analyzed to better understand the benefits and issues surrounding genetic management plans. The first part of the case

The use of genetic management in conservation has sparked much debate around the ethical and environmental impacts of the plans. A case study on the conservation of leopard frogs in Arizona was analyzed to better understand the benefits and issues surrounding genetic management plans. The first part of the case focuses on the recent management plan for Chiricahua Leopard Frogs implemented by the Arizona Game and Fish Department. The goal of the plan is to better understand the genetic dynamics of the established Chiricahua Leopard Frog populations to develop a more effective management plan. The second part of the case focuses on the Arizona Game and Fish Department’s management of the Northern Leopard Frog. There was little success with the initial breed and release program of the native species, however a nonnative subspecies of Northern Leopard Frog was able to establish a thriving population. This case study exemplifies the many complications with genetic management plans and the importance of careful assessment of options when deciding on a genetic management plan. Despite the complexity of genetic management plans, it is an important method to consider when discussing the conservation of a species.
ContributorsTurpen, Alexa (Author) / Murphree, Julie (Thesis director) / Collins, James (Thesis director) / Owens, Audrey (Committee member) / Barrett, The Honors College (Contributor) / School of Life Sciences (Contributor) / College of Integrative Sciences and Arts (Contributor) / School of Mathematical and Natural Sciences (Contributor)
Created2024-05
Description
My thesis/creative project is a series of videos, supplemented by a paper documenting all the research. The project focuses on domestic and feral cats through the viewpoint of the “warrior cats” book series. The use of a particular fandom as a vehicle for science communication is a unique platform for

My thesis/creative project is a series of videos, supplemented by a paper documenting all the research. The project focuses on domestic and feral cats through the viewpoint of the “warrior cats” book series. The use of a particular fandom as a vehicle for science communication is a unique platform for use as a thesis/creative project. The narrated videos are made with the intention of being presented on YouTube or a similar viewing platform to an audience that is already familiar with the book series. The videos would fit on the site as a form of educational film known as video essays. The videos cover a range of topics to relate this book series to real situations with domestic animals, particularly cats, and wildlife. Each video is around ten to twenty minutes long and presented as episodes in a series.
The objective of my thesis project is to help bridge the gap between entertainment and science. I grew up reading the warrior cats, and I assume I was similar to many other children and young teens who did not understand domestic cats or ecology enough to question anything in the books. I know that much of these books are fictional, but that does not mean that it can’t be analyzed and used as a tool for teaching. The goal is to reach common ground with those people who have an interest in the warrior cats series, and help them understand it in a new light, as well as the world around them. I aim for the takeaway of this series to encourage people to explore the concepts I discuss and consider expanding upon the ideas within the Warriors universe or with their own cats.
ContributorsGarcia, Johnny Nico (Author) / Bateman, Heather (Thesis director) / Meloy, Elizabeth (Committee member) / College of Integrative Sciences and Arts (Contributor, Contributor) / School of Art (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The Tale of the Tigers is a children’s picture book in which a tiger named Guava is transported from his world of Serenia to our world. In an attempt to find someone to help him with this situation, Guava meets another tiger named Papaya. After having his prey scared away

The Tale of the Tigers is a children’s picture book in which a tiger named Guava is transported from his world of Serenia to our world. In an attempt to find someone to help him with this situation, Guava meets another tiger named Papaya. After having his prey scared away by Guava, Papaya begins to explain the different hardships and dangers that tigers face in their natural habitat. Papaya also teaches Guava about the different programs and activities that humans have been doing to help increase and restore tiger populations. At the end of the story, Guava returns to his world and spreads awareness to those that live in Serenia about how tigers are threatened in other places and what’s being done to help them. Papaya uses basic ecological concepts to explain the importance of tigers in their ecosystem. These concepts include habitat loss, trophic levels, landscape fragmentation, and poaching. The story also incorporates different conservation methods, including captive breeding and the use of camera traps.
ContributorsMooney, Lena (Author) / Jesse, Lewis (Thesis director) / Meloy, Elizabeth (Committee member) / College of Integrative Sciences and Arts (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description
The goal of the current study was to investigate the prevalence of SAA and body dissatisfaction among freshman undergraduate students between 18-20 years old suffering from self-reported acne. A total of 73 participants in an online survey were asked to complete the Generalized Anxiety Disorder-7 (GAD-7), Patient Health Questionnaire-9 (PHQ-9),

The goal of the current study was to investigate the prevalence of SAA and body dissatisfaction among freshman undergraduate students between 18-20 years old suffering from self-reported acne. A total of 73 participants in an online survey were asked to complete the Generalized Anxiety Disorder-7 (GAD-7), Patient Health Questionnaire-9 (PHQ-9), Body Parts Satisfaction Scale (BPSS), and Social Appearance Anxiety Scale (SAAS). No significant correlation was found between acne severity and SAAS scores, but a significant, positive correlation was found between acne severity and body dissatisfaction. Moreover, acne sufferers had higher mean scores for the BPSS than non-acne sufferers indicating higher body dissatisfaction, but there was no significant difference in the scores for the SAAS between acne sufferers and non-acne sufferers. There was also no significant difference in correlations between acne severity and SAAS scores or BPSS scores between men and women, however, women had much higher mean scores for SAAS than men. In addition, scores for the SAAS and BPSS were found to have a significant, positive correlation with both depression and anxiety across the entire sample. There is paucity of research on the psychosocial effects of acne, more specifically social appearance anxiety (SAA), so further research is needed to replicate and extend the findings of the current study using a larger sample size ranging in acne severity.
ContributorsHowe, Sara Katelyn (Author) / Perez, Marisol (Thesis director) / Jimenez-Arista, Laura (Committee member) / College of Integrative Sciences and Arts (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05