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The U.S. sports market is and has been dominated by professional football, basketball, and baseball leagues. U.S. interest in soccer has exploded as the sport looks to establish its position in this saturated sports market. As a general consensus, Major League Soccer (MLS), the recognized professional soccer league in both

The U.S. sports market is and has been dominated by professional football, basketball, and baseball leagues. U.S. interest in soccer has exploded as the sport looks to establish its position in this saturated sports market. As a general consensus, Major League Soccer (MLS), the recognized professional soccer league in both the U.S. and Canada, is expecting increased growth following the 2014 FIFA World Cup. My goal is to track that growth from June 2014 and to monitor the league's responses to that growth. How do league executives manage growth? I am curious about the background finances- especially when heated negotiations are expected heading into a new collective bargaining agreement (CBA). The compelling question I am looking to answer is: How will the MLS market respond to growth in a highly saturated U.S. sports market, particularly after the 2014 FIFA World Cup?
ContributorsKagen, Samuel Aaron (Author) / Drake, Philip (Thesis director) / Cassidy, Nancy (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / School of Accountancy (Contributor)
Created2015-05
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The beautiful game is unpredictable. Arguably half of soccer is entirely out of our control, instead being determined by a simple concept: luck. But what of the other 50%? Ultimately, the goal of the rapidly-advancing technologies and analytics in on-field sports performance is to maximize the elements that we \u2014

The beautiful game is unpredictable. Arguably half of soccer is entirely out of our control, instead being determined by a simple concept: luck. But what of the other 50%? Ultimately, the goal of the rapidly-advancing technologies and analytics in on-field sports performance is to maximize the elements that we \u2014 the coaches, players, decision-makers, and analysts \u2014 truly control. Once perceived as too mathematical and systemized, contradicting coaches' intuitions, sports sciences are burgeoning in the sports arena both in applied and mainstream popularity. While the industry has its critics and is far shy of its pinnacle, its advancements and successes cannot be ignored. From the training ground to match day decision-making, analytics are embedded in soccer and sport. Technology and analytics are vastly utilized throughout sporting organizations across a myriad of sports and purposes: scouting and drafting, fan experience, ticketing, etc. However, while these areas must be addressed in discussing the success of analytics in assessing situations and reducing uncertainty, my central thesis relates to the technological capabilities and corresponding analytical tools utilized to identify, assess, and improve on-field soccer performance: match analysis. This paper's core focuses on optimizing performance in soccer players in three specific areas of performance: technical abilities and tactics, physiology, and neuroscience.
ContributorsHeckendorn, Jason Farrell (Author) / Eaton, John (Thesis director) / Ostrom, Amy (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2014-05
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Description
Winning records are critical to a team's morale, success, and future. As such, players need to perform their best when they are called into a game to ensure the best possible chance of contributing to the team's success. During the 2013 fall season of Arizona State's NCAA soccer team, twenty-five

Winning records are critical to a team's morale, success, and future. As such, players need to perform their best when they are called into a game to ensure the best possible chance of contributing to the team's success. During the 2013 fall season of Arizona State's NCAA soccer team, twenty-five females had quantities measured, such as heart rate workload, weight loss and playing time, that were analyzed using a least squares regression line and other mathematical relationships with mathematical software. Equations and box plots were produced for each player in the hopes that the coaches could tailor practices to the athletes' bodies needs to increase performance and results for the upcoming fall 2014 season. The playing time and heart rate workload model suggests that increased playing time increases heart rate workload in a linear fashion, though the increase varies by player. The model for the team proposes that the heart rate workload changes in response to playing time according to the equation y=2.67x+127.41 throughout the season. The weight loss and heart rate workload model suggest that establishing a relationship between the two variables is complex since the linear and power regression models did not fit the data. Future studies can focus on the Rate of Perceived Exertion scale, which can supplement the heart rate workload and provide valuable information on players' fatigue levels.
ContributorsRoth, Jasmine Lorraine (Author) / Heckman, Christopher (Thesis director) / Beaumont, Joshua (Committee member) / Taylor, Jesse (Committee member) / Barrett, The Honors College (Contributor) / Department of Chemistry and Biochemistry (Contributor)
Created2014-05
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Description
Phoenix, Arizona is the sixth largest city in the United States. However, the city has never had a MLS team. In 1996, Major League Soccer was founded with ten clubs. Now the league plans to expand from twenty-four to twenty-eight. With multiple teams joining the league, why shouldn't Phoenix be

Phoenix, Arizona is the sixth largest city in the United States. However, the city has never had a MLS team. In 1996, Major League Soccer was founded with ten clubs. Now the league plans to expand from twenty-four to twenty-eight. With multiple teams joining the league, why shouldn't Phoenix be the next market to expand the MLS? This project will analyze if the Phoenix market could host a profitable team. There have been a handful of lower division professional soccer teams in Arizona, but none of them have been sustainable, let alone make it to the MLS. Why is that? What are the steps to create an MLS Franchise? Through researching the factors behind soccer's increased popularity in United States and the history of professional soccer in Arizona perform a market analysis of Arizona's soccer fan base, ownership group, and MLS stadium potential.
ContributorsGodbehere, Tyler Joseph (Author) / Goegan, Brian (Thesis director) / Leach, Travis (Committee member) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
The purpose of this project was to create a brand identity for an expansion Major League Soccer team in Arizona. We identified and analyzed the numerous components that combine to create a sports brand, as well as a brand's impact on a soccer club's location and community. We determined that

The purpose of this project was to create a brand identity for an expansion Major League Soccer team in Arizona. We identified and analyzed the numerous components that combine to create a sports brand, as well as a brand's impact on a soccer club's location and community. We determined that visual identity is the dominant aspect of a sports brand that is designed, and we limited our work accordingly. We defined the visual brand identity as being made up of the color palette, team name, logo, typography, and uniforms of a prospective soccer club. In order to create a strong brand, we chose to develop four unique visual identities and gain feedback from an expert panel of trusted colleagues to select a preferred brand. Using panel responses allowed us to identify the brand that most excited and captivated existing Arizona sports fans, thus ensuring the selected brand would be successful when implemented. The creation of each brand identity was constrained by four assumptions. These limitations were inspired by research of the current Arizona sports landscape and Major League Soccer branding, and ensured that our four proposed visual identities successfully assimilated into Arizona and MLS. After presenting our brand proposals to our expert panel, we learned that the AZFC brand proposal had the most popular assets, yet the Arizona SC brand proposal was the most popular overall. From this we discovered that providing a connection between brand and location is critical in order to capture attention. We also learned that this connection must be applied across a unified brand identity, rather than being expressed through individual assets.
ContributorsCambron, Reece (Co-author) / Hyland, Chelsea (Co-author) / Mokwa, Michael (Thesis director) / Eaton, John (Committee member) / Department of Marketing (Contributor) / Herberger Institute for Design and the Arts (Contributor) / J. Denny Sanford School of Social and Family Dynamics (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Our thesis brought forth the question, how would the implementation of a salary cap into the English Premier League influence the entertainment level of the league as well as the financial aspects of the league. The English Premier League currently has no salary cap which allows teams with billionaire owners

Our thesis brought forth the question, how would the implementation of a salary cap into the English Premier League influence the entertainment level of the league as well as the financial aspects of the league. The English Premier League currently has no salary cap which allows teams with billionaire owners to heavily spend on star players and training facilities. This makes it extremely difficult for small market teams to be able to compete for silverware when put up against these high spending clubs. There is also a huge financial issue with a lot of clubs in the EPL because many of them are heavily in debt and rely constantly on loans from financial groups to support their high cash outflow. We hypothesized that this implementation of the cap would help teams become more financially stable as well as creating more parity in the league. To test these assumptions we issued a survey which asked various questions regarding what people preferred when watching a sporting league. We then ran a simulation on the video game FIFA 19 with our own created salary cap which we developed to see if the implementation of the cap would create more parity in the league. To test the validity of the simulation on the video game, we ran simulations on last years FIFA 18 and compared it with the actual standings of the league season from that year. According to our simulation, the EPL would be a much more competitive league with more exciting games and more chance for the smaller market teams to compete for the lucrative positions in the league table. We also compared the financial successes of the NBA versus the EPL to see if the cap has been beneficiary to the NBA since its’ adoption in the early 80’s. We concluded that the implementation of the salary cap would make the league more exciting as well as having the ability to make the clubs more financially stable.
ContributorsMcwatt, Aaron (Co-author) / Soldan, Dario (Co-author) / Goegan, Brian (Thesis director) / Eaton, John (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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Description
Why is it that soccer, the world's most popular sport for almost a century, has yet to become established in the world's most ethnically diverse nation? This question is especially relevant today given the recent U.S. Men's National Team (ranked 28th in the world) loss to the lowly Trinidad &

Why is it that soccer, the world's most popular sport for almost a century, has yet to become established in the world's most ethnically diverse nation? This question is especially relevant today given the recent U.S. Men's National Team (ranked 28th in the world) loss to the lowly Trinidad & Tobago (ranked 99th), thus failing to qualify for the FIFA World Cup for the first time since 1986. This represents a huge disappointment for the USMNT since they compete in CONCACAF, arguably the easiest region to succeed. The Icelandic National Team, on the other hand, recently secured their World Cup spot despite having a population of 330,000 and competing in UEFA, which is debatably the hardest region to qualify. This disastrous shortcoming by the USMNT represents the fact that the American system is flawed, and I painstakingly wanted to know why. I reasoned that good teams are made up of good players; good players must stem from a good foundation, which leads to my topic. Because the soccer development landscape differs across continents, this thesis contains a macro-level analysis of the youth models in Europe vs. America and explains how the U.S. can improve. Elite European bodies tend to be more established organizationally, have an abundance of resources, and is surrounded by a culture that praises the sport. While soccer in America is relatively new, often lacks proper resources, and competes in a society that favors multiple other sports. This thesis will elaborate on these differences through the example of the FC Barcelona Youth Academy representing Europe, paralleled to what many consider the best American program: FC Dallas Academy. An assessment will also be included regarding the Icelandic model of player development due to the recent success of their National Teams. Through this smaller comparison representing the larger issue, I will address the opportunity in this moment and how the U.S. can improve. This report will also focus on the men's game because the incredible success of American women at soccer is a very different story that warrants a whole other project. I gathered a majority of my project findings through the use of various books, online resources, academic journals, and data reports. This research has led to the conclusion that there are many factors that determine whether a group is successful at soccer. In the short term, American players should compete abroad if possible in order to train among the world's best. But in an effort to improve at a grassroots level, the United States should focus on providing the basic necessities, promoting an effective sophistication of soccer, and addressing issues that stem from pay-to-play. All of these subjects will be discussed at great lengths below.
ContributorsBeddor, Elliot Nolan (Author) / Jackson, Victoria (Thesis director) / Mean, Lindsey (Committee member) / Department of Management and Entrepreneurship (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
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In collegiate athletics, recruiting talented prospective athletes is imperative to be successful at the Division I level. This creative project aims to explore the recruiting culture of NCAA Division I women's soccer programs across the United States. More specifically, it will analyze the surfacing trend of recruiting players at increasingly

In collegiate athletics, recruiting talented prospective athletes is imperative to be successful at the Division I level. This creative project aims to explore the recruiting culture of NCAA Division I women's soccer programs across the United States. More specifically, it will analyze the surfacing trend of recruiting players at increasingly younger ages and evaluate how this trend is affecting institutions, coaches, recruits, and the game as a whole. In today's recruiting landscape, youth soccer players are being recruited by college coaches as early as seventh grade with some athletes offering verbal commitments before they even enter high school. With 333 Division I women's soccer programs in the country, competition to recruit the most talented athletes has caused the age at which athletes are being recruited to take a dive. While college coaches feel it is wrong to be recruiting players this young, if they don't secure the top talent now, their teams won't win in the future and they will be without a job. Throughout the course of this creative project, multiple prospective athletes, college coaches, and youth club soccer coaches provide insight into their own experiences in this recruiting age. The future of recruiting in this collegiate sport is more deeply discussed, concluding that in order for this trend to be slowed or halted, the NCAA must step in. Additional resources and information such as the NCAA rules governing the process and suggested recruiting timelines for players are available for prospective athletes who are currently going through the recruiting process or just getting started. Website: https://minimaddie14.wixsite.com/recruitingepidemic
ContributorsStark, Madison Ann (Author) / Zermeno, Gilbert (Thesis director) / Casavantes, Michael (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Public Affairs (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Description
This study details the role and significance of the fan groups at soccer games within Argentina, Brazil, Mexico and the United States. It will illustrate the profound importance of the game of soccer within these cultures and how the behavior that takes place within these stadiums is a direct reflection

This study details the role and significance of the fan groups at soccer games within Argentina, Brazil, Mexico and the United States. It will illustrate the profound importance of the game of soccer within these cultures and how the behavior that takes place within these stadiums is a direct reflection of these societies. The research follows three common three among all three cultures which include violence, sexism and homophobia. Each of the three Latin American countries has a specific focus on one of the three topics. The study further elaborates on how these fan groups have developed throughout history, as well as the root causes behind some of their most controversial qualities. A brief focus on the history of each country will give clarity to several reasons behind how this fan group culture came to be. A topic that encompasses the behavioral and discursive norms of these cultures is masculinity and how the male population within these fan groups feel it a necessity to exert dominance and hurtful language to prove their status. Lastly, the study also examines the impact that the governing bodies of the sport and the media has on the fan group culture within these nations. The purpose of this project is to gain a better understanding of these cultures, obtain a new perspective on how influential these fan groups are, and demonstrate how their behavior within the stadiums reflects society. This analysis shows how engrained this behavior and language is within these cultures and the globalization of these norms.
ContributorsBeardsley, Jessica Michelle (Author) / Walton-Ramirez, Anne (Thesis director) / Ridge, Patrick (Committee member) / School of International Letters and Cultures (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
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Description
Mental toughness is frequently cited as a key psychological component for superior athletic performance. The purpose of this study was to determine if differences in mental toughness exist between female soccer players at different levels of collegiate competition: intramural, club, and varsity. Based on the available literature, a progressive relationshi

Mental toughness is frequently cited as a key psychological component for superior athletic performance. The purpose of this study was to determine if differences in mental toughness exist between female soccer players at different levels of collegiate competition: intramural, club, and varsity. Based on the available literature, a progressive relationship between mental toughness and level of competition was hypothesized. A total of sixty-two athletes (n=62) were recruited from the intramural, club and varsity soccer teams and administered the Sport Mental Toughness Questionnaire (SMQT). Descriptive statistics and one-way analysis of variances (ANOVA) revealed no significant differences between total mental toughness or subcategories (confidence, constancy, control) of mental toughness between athletes of different levels. Though these findings were surprising, there are several possible explanations as to why no relationship could be established. The study controlled for age and gender which may have proved to be a limitation. Other limitations included a small sample size, a brief questionnaire and the timing of the administration of the questionnaire. Future research should examine gender and sport differences in mental toughness across the three collegiate competitive levels as well as examine how/if mental toughness can change over the course of a competitive season.
ContributorsBreunlin, Lina Irene (Author) / Hoffner, Kristin (Thesis director) / Broman, Tannah (Committee member) / School of Nutrition and Health Promotion (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12