Matching Items (9)
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- All Subjects: Soccer
- Creators: Eaton, John
Description
Overt forms of sexism have become less frequent (Swim Hyers, Cohen & Ferguson, 2001; Sue & Capodilupo, 2008). Nonetheless, scholars contend that sexism is still pervasive but often manifests as female microaggressions, which have been defined as often subtle, covert forms of gender discrimination (Capodilupo et al., 2010). Extant sexism scales fail to capture female microaggresions, limiting understanding of the correlates and consequences of women’s experiences of gender discrimination. Thus, the purpose of the current study was to develop the Female Microaggressions Scale (FeMS) based on an existing theoretical taxonomy and content analysis of social media data, which identifies diverse forms of sexism. Two separate studies were conducted for exploratory factor analysis (N = 582) and confirmatory factor analysis (N = 325). Exploratory factor analyses supported an eight-factor, correlated structure and confirmatory factor analyses supported a bifactor model, with eight specific factors and one general FeMS factor. Overall, reliability and validity of the FeMS (general FeMS and subscales) were mostly supported in the two present samples of diverse women. The FeMS’ subscales and body surveillance were significantly positively correlated. Results regarding correlations between the FeMS subscales and anxiety, depression, and life satisfaction were mixed. The FeMS (general FeMS) was significantly positively correlated with anxiety, body surveillance, and another measure of sexism but not depression or life satisfaction. Furthermore, the FeMS (general FeMS) explained variance in anxiety and body surveillance (but not depression, self-esteem, or life satisfaction) above and beyond that explained by an existing sexism measure and explained variance in anxiety and depression (but not self-esteem) above and beyond that explained by neuroticism. Implications for future research are discussed.
ContributorsMiyake, Elisa (Author) / Tran, Giac-Thao Thanh (Thesis advisor) / Bernsten, Bianca (Committee member) / Tracey, Terence (Committee member) / Arizona State University (Publisher)
Created2018
Description
The beautiful game is unpredictable. Arguably half of soccer is entirely out of our control, instead being determined by a simple concept: luck. But what of the other 50%? Ultimately, the goal of the rapidly-advancing technologies and analytics in on-field sports performance is to maximize the elements that we \u2014 the coaches, players, decision-makers, and analysts \u2014 truly control. Once perceived as too mathematical and systemized, contradicting coaches' intuitions, sports sciences are burgeoning in the sports arena both in applied and mainstream popularity. While the industry has its critics and is far shy of its pinnacle, its advancements and successes cannot be ignored. From the training ground to match day decision-making, analytics are embedded in soccer and sport. Technology and analytics are vastly utilized throughout sporting organizations across a myriad of sports and purposes: scouting and drafting, fan experience, ticketing, etc. However, while these areas must be addressed in discussing the success of analytics in assessing situations and reducing uncertainty, my central thesis relates to the technological capabilities and corresponding analytical tools utilized to identify, assess, and improve on-field soccer performance: match analysis. This paper's core focuses on optimizing performance in soccer players in three specific areas of performance: technical abilities and tactics, physiology, and neuroscience.
ContributorsHeckendorn, Jason Farrell (Author) / Eaton, John (Thesis director) / Ostrom, Amy (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2014-05
Description
Early in the development of American's interest in athletics there has been a conditioning of the mind toward promoting and rewarding male athletes, while ignoring and undercutting female athletes. There is substantial evidence of the existence of monetary and promotional time given to male athletes and very little support given to their female counterparts. The gender pay gap in professional sports is a culmination of gender discrimination within the entire sports realm. It appears to start at the high school level, continue on into the collegiate sector, and is finally magnified in the professional arena. In high school, male sport's programs are given preference to game and practice times, locations, as well as promotions. In college, male athletic programs are advertised and highlighted as being the premier events to go to. This is also seen in college bookstores with the dominating male event merchandise for sale. In the professional arena, the astronomical value of male athletes' salaries, which go into the multi-millions, makes the gender pay gap glaring. These discrepancies between men and women at each level of sport are in part caused by the underlying informal systems or societal norms and values currently present and encouraged in American culture and communities. These informal systems are often countered by formal systems, such as Title IX. Change cannot truly take place until the two systems are aligned. Thankfully, society today seems to be headed in a more equitable direction; therefore, promoting hope and promise for a more equal future between male and female athletes and their programs.
ContributorsBaldwin, Macy Jeanette (Author) / Goegan, Brian (Thesis director) / Eaton, John (Committee member) / School of Accountancy (Contributor) / WPC Graduate Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
The purpose of this project was to create a brand identity for an expansion Major League Soccer team in Arizona. We identified and analyzed the numerous components that combine to create a sports brand, as well as a brand's impact on a soccer club's location and community. We determined that visual identity is the dominant aspect of a sports brand that is designed, and we limited our work accordingly. We defined the visual brand identity as being made up of the color palette, team name, logo, typography, and uniforms of a prospective soccer club. In order to create a strong brand, we chose to develop four unique visual identities and gain feedback from an expert panel of trusted colleagues to select a preferred brand. Using panel responses allowed us to identify the brand that most excited and captivated existing Arizona sports fans, thus ensuring the selected brand would be successful when implemented. The creation of each brand identity was constrained by four assumptions. These limitations were inspired by research of the current Arizona sports landscape and Major League Soccer branding, and ensured that our four proposed visual identities successfully assimilated into Arizona and MLS. After presenting our brand proposals to our expert panel, we learned that the AZFC brand proposal had the most popular assets, yet the Arizona SC brand proposal was the most popular overall. From this we discovered that providing a connection between brand and location is critical in order to capture attention. We also learned that this connection must be applied across a unified brand identity, rather than being expressed through individual assets.
ContributorsCambron, Reece (Co-author) / Hyland, Chelsea (Co-author) / Mokwa, Michael (Thesis director) / Eaton, John (Committee member) / Department of Marketing (Contributor) / Herberger Institute for Design and the Arts (Contributor) / J. Denny Sanford School of Social and Family Dynamics (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Our thesis brought forth the question, how would the implementation of a salary cap into the English Premier League influence the entertainment level of the league as well as the financial aspects of the league. The English Premier League currently has no salary cap which allows teams with billionaire owners to heavily spend on star players and training facilities. This makes it extremely difficult for small market teams to be able to compete for silverware when put up against these high spending clubs. There is also a huge financial issue with a lot of clubs in the EPL because many of them are heavily in debt and rely constantly on loans from financial groups to support their high cash outflow. We hypothesized that this implementation of the cap would help teams become more financially stable as well as creating more parity in the league. To test these assumptions we issued a survey which asked various questions regarding what people preferred when watching a sporting league. We then ran a simulation on the video game FIFA 19 with our own created salary cap which we developed to see if the implementation of the cap would create more parity in the league. To test the validity of the simulation on the video game, we ran simulations on last years FIFA 18 and compared it with the actual standings of the league season from that year. According to our simulation, the EPL would be a much more competitive league with more exciting games and more chance for the smaller market teams to compete for the lucrative positions in the league table. We also compared the financial successes of the NBA versus the EPL to see if the cap has been beneficiary to the NBA since its’ adoption in the early 80’s. We concluded that the implementation of the salary cap would make the league more exciting as well as having the ability to make the clubs more financially stable.
ContributorsMcwatt, Aaron (Co-author) / Soldan, Dario (Co-author) / Goegan, Brian (Thesis director) / Eaton, John (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
The FIFA Men’s World Cup is returning to the United States for the first time since 1994 and will be the very first edition to host 48 teams, 80 total games, and have three host countries. The bid process for this edition of the World Cup is extremely complicated, and the final host cities for the United States are not yet known. What follows is a recommendation to FIFA on who the ten host cities from the United States should be in 2026. Based on the FIFA Bid Book that the bid from the United States, Canada, and Mexico sent to FIFA, along with additional research and surveys sent to fans, the final ten host cities from the United States should be Atlanta, Los Angeles, Dallas, New York/New Jersey, Miami, Houston, San Francisco, Seattle, Denver, and Baltimore/Washington DC. Further, it is shocking that the City of Phoenix did not submit a bid to host games in the 2026 FIFA World Cup. Following the recommendation of the final ten host cities, a potential bid for Phoenix to host the games is created that likely would have won the city the rights to host matches because of Phoenix’s high potential revenue, new stadium, and city location. Ultimately, if Phoenix would have sent this bid to FIFA, they would have an extremely strong case for hosting games in the 2026 FIFA World Cup.
ContributorsGaspari, Kyle (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor) / School of Community Resources and Development (Contributor)
Created2022-05
Description
Liga MX soccer is on the rise with 18 clubs that are part of the league. The league has had
some hardships with acquiring sponsorship. Two big sponsors for the league are
BBVA Bancomer and Voit. The focus of this marketing plan is to look at current trends and
factors that are associated with the league. Recommendations are given for the league to
acquire sponsors to help the league continue to grow and succeed.
ContributorsMims, Ambreiah (Author) / Lee, Christopher (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-05
Description
Liga MX soccer is on the rise with 18 clubs that are part of the league. The league has had some hardships with acquiring sponsorship. Two big sponsors for the league are BBVA Bancomer and Voit. The focus of this marketing plan is to look at current trends and factors that are associated with the league. Recommendations are given for the league to acquire sponsors to help the league continue to grow and succeed.
ContributorsMims, Ambreiah (Author) / Lee, Christopher (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor)
Created2022-05
Description
Liga MX soccer is on the rise with 18 clubs that are part of the league. The league has had some hardships with acquiring sponsorship. Two big sponsors for the league are BBVA Bancomer and Voit. The focus of this marketing plan is to look at current trends and factors that are associated with the league. Recommendations are given for the league to acquire sponsors to help the league continue to grow and succeed.
ContributorsMims, Ambreiah (Author) / Lee, Christopher (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor)
Created2022-05