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Touchdowns to TV

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In this research paper I explore former male athletes, specifically professional football players entering local journalism. Research paired with interviews in regards to the topic explain why there are nearly 10 former NFL players in local markets where an NFL

In this research paper I explore former male athletes, specifically professional football players entering local journalism. Research paired with interviews in regards to the topic explain why there are nearly 10 former NFL players in local markets where an NFL team is present, and why local journalists along with future journalists should not be worried about the number of former male athletes in local journalism. The paper also dives into the side-by-side statistics of why there is significantly more former college athletes in local journalism than former NFL players. The research focused on more than 100 television stations, revealing that 100 former or current collegiate or pro athletes are journalists for local stations where an NFL team is present. The data is solely reliant on the information that the journalists provided in their bios on the station websites. This could be seen as a possible limitation, however, the likelihood of these journalists either lying or not identifying as a former athlete is minimal due to the size of the accomplishment of actually participating in college as an athlete. The basis of my research is to figure out if former NFL players and former athletes in general are taking journalism jobs from aspiring journalists. I conclude that future journalists are not at risk of losing jobs when it comes to retired football players entering the field of local journalism. With that said, aspiring journalists need to continue to develop their social media skills to compete with athletes’ audiences on social networks.

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2019-05

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Coverage of The Cape Cod Baseball League: Past, Present, and Future

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As the premier colligate summer league in the country, the Cape Cod Baseball League has operated since 1885 and has seen over one thousand all-time alumni step foot in professional baseball. Every season, each of the CCBL's ten teams call

As the premier colligate summer league in the country, the Cape Cod Baseball League has operated since 1885 and has seen over one thousand all-time alumni step foot in professional baseball. Every season, each of the CCBL's ten teams call upon some of the nation's top aspiring sports broadcasters, writers, and social media managers to spearhead the coverage of the league and tell the stories of the summer. However, while the season offers hours of repetition and exposure to players and journalists alike, the league's coverage capabilities fall short of its high potential due to inconsistencies and inadequacies that restrain its media content from matching the level of baseball that takes place on the field. Through the identification of specific problems within the league's broadcast equipment, its varying platforms, and its growing gap between individual coverage teams, this thesis offers both short-term and long-term solutions that aim to raise the standards and capabilities of league content while also raising awareness of the issue itself. While considering the Cape Cod League's unique non-profit business model and its most recent financial situation, this thesis also illustrates opportunities within fundraising events, the league's online audience, and its vast alumni network that can create a sustainable business plan for the near and distant future of the Cape Cod Broadcast Network.

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Date Created
2018-05

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Hockey in Kiwi Land

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Ice hockey is a minority sport in New Zealand, but many people are dedicating their lives to grow its popularity in the country. Hockey in Kiwi Land: Exploring the Ice Hockey Culture of New Zealand presents the voices of those

Ice hockey is a minority sport in New Zealand, but many people are dedicating their lives to grow its popularity in the country. Hockey in Kiwi Land: Exploring the Ice Hockey Culture of New Zealand presents the voices of those involved in the country’s largest city, Auckland, and their efforts in the country’s highest league. The New Zealand Ice Hockey League is made up of people of different backgrounds, including fathers, teenagers, university students, full-time workers, and Canadians. Information on ice hockey’s culture was found through spending a week in Auckland and interviewing different people involved with the West Auckland Admirals, the defending champion at the time. The information was then created into a website that displays both a written and visual component. The photo stories were made to capture the physical aspect of a game that wants to dominate in a country obsessed with rugby. The interviews capture why those born in New Zealand love ice hockey and what needs to change to promote the sport better. Many in the league came from ice hockey haven Canada, and they provided insight on the differences they noticed between New Zealand and North America. The project taught me more about New Zealand’s ice hockey programs and how they differ from those in North America. The interviews showed that while the sport will be a minority in the country for the next few years, it will continue to grow through the joint efforts of international and New Zealand-born players giving back.

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Date Created
2020-05

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Soccer and Coverage by American Sports Media

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This study utilized a literature review and an analysis of Google Trends and Google News data in order to investigate the coverage that American men’s soccer gets from the media compared to that given to other major American sports. The

This study utilized a literature review and an analysis of Google Trends and Google News data in order to investigate the coverage that American men’s soccer gets from the media compared to that given to other major American sports. The literature review called upon a variety of peer-reviewed, scholarly entries, as well as journalistic articles and stories, to holistically argue that soccer receives short-sighted coverage from the American media. This section discusses topics such as import substitution, stardom, and American exceptionalism. The Google analysis consisted of 30 specific comparisons in which one American soccer player was compared to another athlete playing in one of America’s major sports leagues. These comparisons allowed for concrete measurements in the difference in popularity and coverage between soccer players and their counterparts. Overall, both the literature review and Google analysis yielded firm and significant evidence that the American media’s coverage of soccer is lopsided, and that they do play a role in the sport’s difficulty to become popular in the American mainstream.

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Created

Date Created
2021-05

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Major League Soccer and the English Premier League: Fan Gaps and How to Combat Them

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Soccer is considered one of the world’s most popular sports. In a 2017 Nielsen survey, 43 percent of people in 18 global markets said they were “interested” or “very interested” in the sport. However, multiple leagues across the globe allow

Soccer is considered one of the world’s most popular sports. In a 2017 Nielsen survey, 43 percent of people in 18 global markets said they were “interested” or “very interested” in the sport. However, multiple leagues across the globe allow for differences regarding fan bases.

Major League Soccer (MLS) was adopted as an official men’s soccer league on December 17, 1993, by the United States Soccer Federation. The league consists of 27 teams (24 in the US and 3 in Canada). By 2023, the league will expand to 30 teams. The season begins in March and play continues through mid-October, with a playoff bracket.

The English Premier League (EPL) was established on February 20, 1992 and is made up of 20 clubs. The season runs from mid-August to mid-May, with 380 matches across the league being played. There are no “playoffs”; instead, a winner is determined by a point system. Points add up throughout the season (three points for a win, one point for a draw, none for a loss).

The average attendance for the two leagues is fairly consistent. The most popular team in the EPL, Manchester United, averaged 57,942 spectators per game in 2019 (Statista). The most popular team in the MLS, Atlanta United, averaged 52,210 spectators per game in 2019 (Statista). Average television viewership between the two leagues is drastically different. The EPL is the most watched sports league in the world. In 2019, a Nielsen study found that the total audience delivered on NBC per match averaged 462,000 viewers (this number does not include Spanish language broadcasts or streaming data from NBC Sports Gold and Peacock Sports Group). Another Nielsen study found that the MLS’s 31-game schedule on ESPN and ESPN 2 had a total average audience of 246,000 viewers.

This website identifies the major differences in marketing and fan groups between the two leagues, and includes ideas on how to overcome these differences and make Major League Soccer have a larger presence in the United States, like the way the Premier League has a large presence in the U.K.

Website Link: https://fangapsinmlsandepl.wordpress.com

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2021-12