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The Korean Wave from a Global Perspective

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South Korea possesses the only culture to successfully create a transnationality and hybridity formula that is not replicable. So why Korea and why now? The goal of this thesis creative project is to demonstrate the marketing and communications strategies used

South Korea possesses the only culture to successfully create a transnationality and hybridity formula that is not replicable. So why Korea and why now? The goal of this thesis creative project is to demonstrate the marketing and communications strategies used in the arts and culture industry to drive global awareness and interest in K-Pop. In order to achieve that goal, I created HellotoHallyu.com, a website designed for an audience of Millennials and Generation Z English speakers to increase their awareness of the growth and impact of the Korean Wave in a fun and engaging way. So those who may hear a song by K-Pop idol group BTS on a music awards show in the U.S. can get themselves up-to-speed before diving into the fast-paced world of K-culture gossip sites and forums. Hello to Hallyu delivers consumer-friendly, educational content easily understood by English speakers with no prior knowledge of Korean culture, while still piquing the interest of K-pop connoisseurs. It provides the background necessary for even the most dedicated fans to glean new knowledge of Korea's cultural industry and a new perspective on the content they consume. Hello to Hallyu is based on a combination of secondary and primary research conducted over four semesters beginning Spring 2017 and continuing through Spring 2018. This project is set up as an ever-expanding resource freely available to anyone with internet access. The research required to maintain the site will continue with the Wave. However, the content currently on the site is evergreen, a documentation of the history of the Wave as explained in peer-reviewed articles and by Dr. Ingyu Oh as well as a documentation of my personal experience with Hallyu while in Korea and as a Westerner living in the U.S. The site's goal is to demonstrate the marketing and communications strategies used in the industry to drive global awareness and interest. Through this means, Hello to Hallyu aims to provide fully developed multimedia content intended to increase English speakers' awareness of the growth and impact of the Korean Wave as shown through site visits, content views, and audience engagement.

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Created

Date Created
2018-05

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How corporations should respond to a public health or social crisis

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A guide to implementing empathy in crisis communications

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Created

Date Created
2021-05

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Case Study and Analysis: Tiger Woods’ Crisis Communication and Image Restoration Strategies

Description

Tiger Woods’ adultery scandal was one of the most widely covered sports stories of the 2000s, in part because of how famous he was as a person and athlete. But the scandal and Tiger’s handling of it provided public relations

Tiger Woods’ adultery scandal was one of the most widely covered sports stories of the 2000s, in part because of how famous he was as a person and athlete. But the scandal and Tiger’s handling of it provided public relations professionals one of the most relevant crisis communications case studies in the history of sports. This case study is split into three sections; pre-scandal, the scandal itself and then his road to recovery. The case study is accompanied by an essay analyzing Woods’ crisis communications and image restoration strategies.

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Created

Date Created
2020-05

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An Examination of Sports Logos and Their Impact on Fan Bases and Society

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This thesis will take a look into the perspective of graphic designers and the important factors that they feel make a good sports logo. The relationship between sporting logos, their respective fan bases and human society will also be addressed.

This thesis will take a look into the perspective of graphic designers and the important factors that they feel make a good sports logo. The relationship between sporting logos, their respective fan bases and human society will also be addressed. On the surface, logos may seem like an unimportant aspect of sports and of a team. They have always been a part of the sporting world and can often be an afterthought. Interviews with two graphic designers were conducted for this paper, one who has worked in the sports logos industry for over 25 years creating the identities for close to 100 different teams and the other being the Director of Clubhouse Creative, the design team within the Arizona Diamondbacks organization. Through those two interviews, I have discovered that there is much more to logos than sitting in front of a computer trying to be artistic. Each logo has a story and reason for being designed the way that it is, and I hope to convey that to the reader. In addition to the interviews, I have presented various examples of controversy in sports logos. My research of these controversies will display a wide range of examples from issues involving racism in logos to fan base disapproval. The information presented in this thesis is designed to show the reader why sports logos are important and why they shouldn’t be an afterthought.

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Created

Date Created
2019-05