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American Football's Popularity Problem and What it means for the Future of Rugby

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Since the 1960's, the sport of American football has maintained its stranglehold as the most popular sport in the United States. Both in viewership and participation, football has a massive lead on all other sports, but as of late many

Since the 1960's, the sport of American football has maintained its stranglehold as the most popular sport in the United States. Both in viewership and participation, football has a massive lead on all other sports, but as of late many factors have led some to believe that trouble could be on the horizon. With various issues including head injuries, player protests, and television viewership decline plaguing football and its professional league, the NFL, the door could be open for another collision sport from across the pond to surge in popularity: rugby. Played in 119 countries by millions of people, rugby is currently one of the most popular sports in the world, but because of American football's dominance in the U.S. it has yet to really find its footing here; however, despite its popularity paling in comparison to football, rugby is actually the single fastest-growing sport in the U.S. Both sports share some strong similarities, and with football facing a myriad of issues, there is real reason to believe that rugby could be on the rise while football could continue to falter. By reading through articles and statistics on the subject, this thesis was divided into four main analysis topics to compare and contrast the two sports: injury problems and how they affect viewership and participation, international following for each respective sport, culture around the games themselves and how it could appeal to American viewers, and potential for growth domestically. By examining these factors within both sports, I was able to come to the conclusion that rugby's potential to take hold in the U.S. is growing, and in the coming years as American football's safety and importance continue to be called into question, rugby could one day even supplant football as the most popular collision sport in the country.

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Date Created
2018-05

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Coverage of The Cape Cod Baseball League: Past, Present, and Future

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As the premier colligate summer league in the country, the Cape Cod Baseball League has operated since 1885 and has seen over one thousand all-time alumni step foot in professional baseball. Every season, each of the CCBL's ten teams call

As the premier colligate summer league in the country, the Cape Cod Baseball League has operated since 1885 and has seen over one thousand all-time alumni step foot in professional baseball. Every season, each of the CCBL's ten teams call upon some of the nation's top aspiring sports broadcasters, writers, and social media managers to spearhead the coverage of the league and tell the stories of the summer. However, while the season offers hours of repetition and exposure to players and journalists alike, the league's coverage capabilities fall short of its high potential due to inconsistencies and inadequacies that restrain its media content from matching the level of baseball that takes place on the field. Through the identification of specific problems within the league's broadcast equipment, its varying platforms, and its growing gap between individual coverage teams, this thesis offers both short-term and long-term solutions that aim to raise the standards and capabilities of league content while also raising awareness of the issue itself. While considering the Cape Cod League's unique non-profit business model and its most recent financial situation, this thesis also illustrates opportunities within fundraising events, the league's online audience, and its vast alumni network that can create a sustainable business plan for the near and distant future of the Cape Cod Broadcast Network.

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Date Created
2018-05

Basketball Analytics: How We Got Here and Where We're Going

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Basketball has been evolving since its inception during the winter of 1891. A myriad of factors have played into its growth and evolution over time, among them being the subject of this paper: the integration of advanced statistics and analytics.

Basketball has been evolving since its inception during the winter of 1891. A myriad of factors have played into its growth and evolution over time, among them being the subject of this paper: the integration of advanced statistics and analytics. Taking inspiration from baseball's analytics revolution, a sport that is vastly different from basketball, coaches and statisticians began to innovate new ways to evaluate teams and players outside of the constraints of the traditional basketball box score. In recent decades, their work has spread throughout the basketball community, and now both fans and team front offices alike have found value in the application of empirical analysis to professional basketball. The effects of their work have emerged with the passage of time, and can be seen both on and off the court. Through advanced analytics, players and teams have shifted their focus towards efficient play, which has resulted in the exploitation of the very geometry of the basketball court itself. Recent technological innovations look to push this trend into a new era, and hint at the future of the sports fan experience. In short, basketball has not had a strong relationship with statistics. Early basketball statistics were born out of convenience, and over time the statisticians of the sport introduced new ways to quantify team and player performances. This paper looks to examine this progression over time, and show that advanced statistics and analytics have firmly planted themselves in the way basketball is viewed, evaluated, and covered.

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Date Created
2017-05

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Analyzing the Brand Personalities and Social Media Practices of College Athletic Twitter Accounts

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This study examined the brand personality types and social media practices of six college athletic Twitter accounts. Specifically, this study investigated whether certain brand personalities corresponded with specific social media practices on Twitter. The author conducted a content analysis of

This study examined the brand personality types and social media practices of six college athletic Twitter accounts. Specifically, this study investigated whether certain brand personalities corresponded with specific social media practices on Twitter. The author conducted a content analysis of each school's tweets to measure brand personality and scraped data in order to collect social media practice information. Results suggest that brand personality and social media practices are distinct. Extraversion was the most common personality type among all schools. In addition, schools that tweeted less frequently than others exhibited more brand personality and used more visual media.

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Date Created
2018-05

Dazed & Confused: Using Science to Diagnose concussions

Description

Abstract My documentary is about the concussion detection study with Arizona State Football, Translational Genomics Research Institute (TGen), Riddell and the Barrow Neurological Institute. Football players voluntarily participate in the study that aims to identify a biomarker released from the

Abstract My documentary is about the concussion detection study with Arizona State Football, Translational Genomics Research Institute (TGen), Riddell and the Barrow Neurological Institute. Football players voluntarily participate in the study that aims to identify a biomarker released from the brain to identify if a player has suffered from a concussion. The study uses blood, urine and saliva samples, along with head impact data from Riddell's Sideline Response System. The study is also focusing on the impact of sub-concussive hits and the effects. According to the Barrow Neurological Institute, 84% of respondents believe concussions are "a serious medical condition," and a third of Valley parents will not let their children play football. I interviewed an ASU football player who participated in the study and found out about his experiences with concussions. The severity of concussions has received a lot of attention in recent years, and this study hopes to mitigate concussions symptoms and the fear of concussions. According to the 2015 NFL Health and Safety Report, since 2012 the NFL reported concussions were down by 35%. I interviewed the TGen leaders of the study and the neurologist at the Barrow Concussion and Brain Injury center involved in the study to find out how they plan to find a biomarker and use it to develop an objective way to diagnose concussions. An example of a possible objective test is a mouthguard that changes from clear to blue after a player sustained a hit that resulted in a concussion. The 2015-2016 ASU football season marked the study's third year of research. At the time of my documentary, the study had no timeline to release data.

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Created

Date Created
2016-05

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F*** the Crust

Description

http://www.fthecrust.com/ Health is influenced by culture, ethnicity, age, gender, socioeconomic conditions, geography and many other factors. However, in an age of constant scientific evolution where new technologies and ways of determining health solutions are changing each day, finding proper

http://www.fthecrust.com/ Health is influenced by culture, ethnicity, age, gender, socioeconomic conditions, geography and many other factors. However, in an age of constant scientific evolution where new technologies and ways of determining health solutions are changing each day, finding proper ways to communicate these findings can be difficult. Change occurs when people are able to share common understanding. Being a part of a social group, being amused, relaxed and able to escape routine activities often allow people to learn and understand new concepts. Gluten is a popular new buzzword in the health industry that is not fully understood. Furthermore, gluten's presence in credible online resources is scarce. The objective of this thesis is to portray gluten in a way that is comprehensible and entertaining. Through web creation and site design, a credible online health resource, focusing on gluten, will be born. Research estimates 18 million Americans have gluten sensitivity. About 1 in every 133 Americans, about one percent of the population, has celiac disease. Around 83 percent of Americans with celiac disease are undiagnosed or misdiagnosed and a lack of resources would not seem to help that statistic. The population of people involved in gluten dietary restrictions is too high to not have ample resources. With social media's influence on the rise, more and more people are looking for advice from peers and experts online. Health is important and knowing how to take care of health with a click of a button is the gift of the modern world we live in.

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Date Created
2015-05

On Deck: Inside the Arizona Fall League

Description

Each year, a select few minor league baseball players are chosen to attend the Arizona Fall League, a development league within Major League Baseball that hones the next generation of players, coaches, managers, and even umpires. These players make u

Each year, a select few minor league baseball players are chosen to attend the Arizona Fall League, a development league within Major League Baseball that hones the next generation of players, coaches, managers, and even umpires. These players make up the top talent currently in the minor leagues from each of Major League Baseball's 30 organizations. Of the thousands in the minors, just seven players from each organization can go to this extra six-week season, and learn to play alongside the best future talent the sport has to offer. On Deck: Inside the Arizona Fall League is a short documentary that looks at some of these players, as they continue their baseball journey that they hope leads them one day to the Majors. The documentary can be viewed online at https://youtu.be/jkggYiDtn14 or nicolesheraefox.com

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Created

Date Created
2016-05

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A comparative study of four factors of fan attendance for the three Arizona sports teams

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Sports teams are an integral part of a city. They attract revenue to the area around the stadium and they also give a city a sense of pride. The aim of this study was to determine what makes a team

Sports teams are an integral part of a city. They attract revenue to the area around the stadium and they also give a city a sense of pride. The aim of this study was to determine what makes a team successful in the area of attendance using four factors (Bernthal & Graham; Jensen; Kim, Trail & Magnusen; Edensor & Millington; Clowes & Tapp; Greenhalgh & Greenwell; Denaux & Yalcin; Paul & Weinbach & Robbins; Levin & McDonald; Lee & Kang; Drayer; L'Etang; McDonald & Rascher; Armstrong; Ross): the history of the team, the location and population of the city where the team plays, the social media following of the team and the promotional giveaways the team uses to attract fans. Using these four factors, a comparison was made among the Arizona teams and the top performing team in attendance in the respective leagues during the 2013 season. The Arizona Diamondbacks are compared with the Los Angeles Dodgers. The Diamondbacks were not as equipped as the Dodgers in any of the categories. There is a more storied history for the Dodgers, the Dodgers play in Los Angeles - a significantly larger city that Phoenix, where the Arizona Diamondbacks play, they use social media more frequently and more effectively, and they offer more promotional giveaways than the Diamondbacks. The Phoenix Suns are compared to the Chicago Bulls. The Suns history competes with the Bulls, but they lack in the other three categories. The Bulls have a better location in Chicago, their stadium is located in the downtown area; they have a massive social media following and their promotional giveaways are more substantial. The Phoenix Coyotes are compared to the Chicago Blackhawks. The Blackhawks exceeded in all of the categories, while the Coyotes were poor performers in each of the four factors. The Blackhawks have a storied history, they share a stadium with the Bulls, they have a great social media following and they give promotional items away 30 of the 41 home games. The overall recommendations for the teams are to win, in order to help build their locations and make it fun to be near the downtown area, to use social media effectively and engage with their audience, and finally to provide more promotional giveaways to attract people to the games.

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Date Created
2014-05

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Underneath The Jersey: Profiles of Arizona State Student-Athletes

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Underneath the Jersey: Profiles of ASU Student-Athletes is a collection of four 5,000-6,000-word profiles with multiple multimedia elements for each, written and created by Samantha Pell. This collection was made to reveal the personal stories of several Arizona State University

Underneath the Jersey: Profiles of ASU Student-Athletes is a collection of four 5,000-6,000-word profiles with multiple multimedia elements for each, written and created by Samantha Pell. This collection was made to reveal the personal stories of several Arizona State University student-athletes and what brought them, or what they have personally experienced, while attending ASU. Subjects were chosen not by popularity or by contributions to their respective teams, rather they were chosen in order to shed light on some athletes' stories that would normally go unnoticed in the public domain. Most of the time in this day and age, the price tag of a professional or student athlete is more important to fans than the player's actual lives. It is so easy for society to lose sight of the human under the uniform so the question I wanted to answer with this collection is: At their core, who are these athletes and who are they besides the number on their jersey? The subjects in the profiles range from an ASU wrestler, an ASU women's water polo player, and both ASU men and women's basketball players. In addition to the subject's themselves, other sources like friends, coaches, and family members were also interviewed and included in the profiles. The website housing the articles offers a variety of multimedia elements included for each subject. Those range from a Q&A video, interactive timelines, and photos. Visit the website at: www.underneaththejersey.wordpress.com

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Created

Date Created
2016-05

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GlobalResolve: A Digital Story

Description

This project is a web development effort to improve the web presence of GlobalResolve. Established in 2006, GlobalResolve has directly improved the lives of underprivileged people locally and in underdeveloped nations throughout the world. This social entrepreneurship program at Arizona

This project is a web development effort to improve the web presence of GlobalResolve. Established in 2006, GlobalResolve has directly improved the lives of underprivileged people locally and in underdeveloped nations throughout the world. This social entrepreneurship program at Arizona State University has enhanced the educational experience of students and faculty by involving them in real world projects that have shown direct results. The initiative goes beyond the traditional model of philanthropy but works to establish successful business ventures of solutions to provide sustainable economic development to the underserved communities they work with. GlobalResolve: A Digital Story is a website that was proposed to help improve the current GlobalResolve website and make a more compelling presentation of the program in hopes of attracting new funding for new projects and also student to be involved as problem solvers. The problems seen in the current website are: lack of student testimonials, sense of up keeping, context in the use of multimedia, and best web design practices. The resulting objectives for the new site were: build a product that would assist in publicizing the GlobalResolve program and tell its story to future students and prospects and potential donors. The new website solved these issues by: incorporating student experiences, embedding social media widgets regarding current projects, details of multimedia elements to provide context, and researching and implementing best design practices. The new website was developed to be an interactive experience, delivering the story of the initiative from its beginnings to it current state. The information is presented on a website with data maps, digital timelines, and short video clips, to give a thorough, interesting, and an explanation of GlobalResolve. With the incorporation of photos and graphics to assist, the website was designed to tell a compelling, composing informative yet engaging digital media. This was confirmed by doing a beta test of the website. This project evolved in many ways as an effective ways of relating information. Ultimately, the goal of this thesis was to make a digital case statement for the initiative, in order to create a clear message to prospects and potential donors. The case statement represents GlobalResolve's digital needs and how those needs can be achieved. Using digital tools and marketing, the website was approached as a strategic business plan and meant to deliver a more effective representation of the program, while setting up a template to be used for future use to allow updates that can show the progressive success of GlobalResolve.

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2015-12