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Description
Study abroad provides an opportunity for students to grow, earn academic credit, and explore the world. The experience helps students develop a new set of skills and engage in another culture. However, only a small percentage of students across the United States participate in this opportunity. The purpose of this thesis is to investigate why students study abroad or choose not to. More specifically, this study examines the motivations and obstacles students have to studying abroad. The other questions that contribute to this study are: Why are students unable to study abroad? How do certain personality traits affect a student's choice to study abroad? How can university study abroad organizations attract more students to participate in their programs? Before conducting research, the author reflected on her reasons for studying abroad, the problems she encountered, and her overall experience. Based on her experience and knowledge as an ASU Study Abroad Recruiter, she identified the different types of students who have not studied abroad. These are: students who plan to study abroad, are unable to study abroad, and who do not want to study abroad. To address the purpose of this study, the author created survey questions based on her experience and background research. She conducted research through a survey on Qualtrics and administered it to college students in the W.P. Carey School of Business. After reviewing the results, she came to several conclusions that can serve as guidelines for marketing study abroad to different types of students. Based on these conclusions, the author developed marketing messages to appeal to students with certain personality traits as well as to students who have not studied abroad. For each message, she created a sample of an ad that can be used in print materials or social media campaigns.
ContributorsRefermat, Gianessa Marie (Author) / Eaton, John (Thesis director) / Olsen, Douglas (Committee member) / Department of Management and Entrepreneurship (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
DescriptionWondering Wanderer: A Collection of Personal Reflections is a creative project that captures the lifestyle and nuances of Florence, Italy through photographs paired with nonfiction flash captions. Excerpts from the novel, The Stones of Florence by Mary McCarthy served as the inspiration for these pieces.
ContributorsCiancio, Catherine Rose (Author) / Popova, Laura (Thesis director) / Dombrowski, Rosemarie (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
In the fall of 2012 I had the incredible experience of studying abroad in Rome, Italy. While there I was able to travel to several different European countries and experience the local lifestyle from a student's perspective. During my travels I found it difficult to find a succinct weekend travel guide for the city that I was in. Travel books are expensive and burdensome for backpackers, and wireless internet connection is rather scarce in European cities. I often found myself looking at a church or historical monument and not knowing why I was surrounded by tons of tourists. The entire semester I had hoped for a detailed, easy to read, itinerary for major European cities. I thought it would be even better to gear it towards young independent travelers. A guide for backpackers made by backpackers so to speak. No longer will student travelers feel the need to buy a $40 travel book for a country that they may only be spending a few days in. This guide will contain everything one needs to know such as where to sleep, what to eat and drink, and how much it will all cost. No longer will a young traveler be staring at a famous memorial and not know one piece of information about it. No longer will backpackers wanting to experience nightlife have to wander around a city until they find a tourist filled pub. "The European Explorer" will be the must have guide for all future backpackers. Much of my research is from personal experience. I was able to see firsthand what students enjoy, and what they do not enjoy while traveling. Based off of my itineraries I will use the internet and travel books to pull the most vital information and transform it into one itinerary. It is up to the user what he or she wants to do or see. There will be options for various interests such as art, religion, architecture etc. The itinerary as a whole is meant to be a grand trip of Europe, but can be divided up to the users liking. My sources vary from travel blogs and forums to history websites to travel books. I will be using approximately 2-3 resources for each destination. A forward to my thesis will include general vital information such as how to ride the rail, safety tips, and hostel information. This information is best to be read by the user before travel has started. Another addition will be an analysis of travel guides, including the history of them, the profitability of the guides, and the future of travel guides.
ContributorsTaubman, Daniel Jordan (Author) / Bruhn, Karen (Thesis director) / Piper, Erin (Committee member) / Barrett, The Honors College (Contributor) / WPC Graduate Programs (Contributor) / W. P. Carey School of Business (Contributor) / School of Accountancy (Contributor)
Created2014-05
Description
This is a book proposal for a Study Abroad Survival Guide entitled "A Guide to Conquering Study Abroad: My Experience in Western Europe." It includes both a proposal and manuscript. The proposal is directed at Avalon Travel, a large publisher. The manuscript follows the book proposal and would also be sent to the publisher. My book highlights key things that students must know about going abroad before they go, while they are there, and when they get back. This information will be presented in a hard copy and an eBook. This book's purpose is to encourage students to study abroad and help prepare them for the adventures ahead. While studying abroad in Rome for a semester, I realized I wanted to help persuade students that studying abroad is an unbelievable opportunity, and wanted to help answer their questions that arise before and along the way. Distribution for this book will begin locally at Arizona State University before moving to other college campuses. The marketing focus will be on other Pac-12 Universities. Scouring the internet and library databases reveals no book that fills this niche of advising college students thinking about, or already studying abroad. Part of the reason I am the best person to write a study abroad survival guide is because I went abroad and had a very successful trip.
ContributorsPfeiffer, Ryan Edward (Author) / deLusé, Stephanie (Thesis director) / Foy, Joseph (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor)
Created2014-05
Description
Studying abroad is one of the most transformative experiences in which a college student can participate. Students' ability to travel to a foreign country and immerse themselves in a different culture by attending school and living there for an extended period of time has the potential to change or alter students' perspectives of the world and highlight the importance of cultural diversity. It is important that students are mentally prepared before they commence on this adventure. The experience will only be extolled if the students understand how to participate in cultural engagement as well as feel safe when traveling in their respective country. A Guide to Cultural Engagement & Safety abroad aims to provide a more holistic preparation by presenting information in a different manner to appeal to different types of learning. With this additional preparation on the topics of cultural immersion and safety, students will hopefully be comfortable in their new environment from the beginning and dissipate fears or concerns beforehand. The guide is made up of ten video skits that builds upon existing resources by addressing some of the same topics in new formats as well as introducing new topics with an emphasis on safety, cultural engagement with locals, and cultural norms.
ContributorsBurke, Megan Marie (Author) / Scott, Jacquelyn (Thesis director) / Rausch, Kyle (Committee member) / School of Accountancy (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
This project includes a travel blog made while studying abroad in Dublin, Ireland during spring semester of 2020. The blog is called Sierra Sage and can be found at https://sierrasage.travel.blog/. The project also includes data and analysis from six paid advertisement campaigns made on Google and Facebook/Instagram. The blog includes 24 blog posts targeted toward students interested in study abroad and/or travel, and each campaign on both platforms applies to a separate blog post written as part of the project. The paid advertisements were completed using funding from Barrett, The Honors College.
ContributorsPoore, Sierra Sage (Author) / Bonilla, Luis (Thesis director) / West, Maureen (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-12