This project includes a travel blog made while studying abroad in Dublin, Ireland during spring semester of 2020. The blog is called Sierra Sage and can be found at https://sierrasage.travel.blog/. The project also includes data and analysis from six paid advertisement campaigns made on Google and Facebook/Instagram. The blog includes 24 blog posts targeted toward students interested in study abroad and/or travel, and each campaign on both platforms applies to a separate blog post written as part of the project. The paid advertisements were completed using funding from Barrett, The Honors College.