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Description
E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their own online store. With this project, I attempted to examine

E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their own online store. With this project, I attempted to examine the effects of four different marketing techniques on sales in an online store. I opened a shop on Etsy and tracked sales in connection with promotion through social media, selling products in-person at a convention, holding a holiday tie-in sale, and using price anchoring. Social media accounts were opened on Facebook, Tumblr, and Instagram to promote the shop over the course of the project period, and Etsy's web analytics were used to track which sites directed the most traffic to the shop. I attended a convention in mid-January 2016 where I sold my products and distributed business cards with a discount code to track sales resulting from being at the convention. A holiday sale was held in conjunction with Valentine's Day to look at whether holidays influenced purchases. Lastly, a significantly more expensive product was temporarily put in the shop to see whether it produced a price anchoring effect \u2014 that is, encouraged sales of the less expensive products by making them seem affordable in comparison. While the volume of sales data was too small to draw statistically significant conclusions, the project was a highly instructive experience in the process of opening a small online store. The decision-making steps outlined may be helpful to other students looking to open their own online shop.
ContributorsChen, Candice Elizabeth (Author) / Moore, James (Thesis director) / Sanford, Adriana (Committee member) / Harrington Bioengineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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Description
The Culture of Study Abroad is a pre-departure resource for prospective American study abroad students. This resource exists in the form of a multimedia website containing expert advice, helpful resources, and true stories of American students and faculty directors who have studied abroad. Through creative non-fiction storytelling, interviews, research, and

The Culture of Study Abroad is a pre-departure resource for prospective American study abroad students. This resource exists in the form of a multimedia website containing expert advice, helpful resources, and true stories of American students and faculty directors who have studied abroad. Through creative non-fiction storytelling, interviews, research, and photographs, readers are encouraged to take full advantage of studying abroad as a way to expand their global knowledge and understanding. This website offers advice on the topics of cultural observation, homestays, traveling while abroad, safety, and foreign language, in an attempt to better prepare students for the unique cultural experiences awaiting them abroad. Visit the website: www.thecultureofstudyabroad.wordpress.com
ContributorsPado, Madeline Grace (Author) / Scott Lynch, Jacquelyn (Thesis director) / Rausch, Kyle (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
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Description
Inspired by my own experiences, I began this study to examine students' cultural engagement while studying abroad. Students' motivations to study abroad vastly vary and no two experiences are the same, due to the multitude of factors involved. Study abroad program providers and organizations frequently cite intercultural competence as a

Inspired by my own experiences, I began this study to examine students' cultural engagement while studying abroad. Students' motivations to study abroad vastly vary and no two experiences are the same, due to the multitude of factors involved. Study abroad program providers and organizations frequently cite intercultural competence as a vital skill in the 21st century for all young professionals to build, and is often a goal of students to develop through their study abroad experiences. Before departure, some students may have a romanticized, grand vision of integrating themselves in a foreign culture and learning the language. Upon arrival, reality may prove to be quite different and students can get swept up in the novelty of living in a new environment and traveling with their new American friends from the same program. The vision of intercultural competence and foreign language acquisition gradually fades when realizing just how difficult they both are to achieve, especially in such a short time period. My hope is that this study can highlight issues that returned students of study abroad programs faced while abroad and can provide valuable insight for future study abroad participants into how to become more immersed in their host culture. By creating awareness of the merits of intercultural competence and the methods to develop it through study abroad, future students can become better equipped to have a more enriching experience. https://cultureasustudyabroad.wordpress.com/
ContributorsThoesen, Raquel Nathania (Author) / Scott Lynch, Jacquelyn (Thesis director) / Herrera Niesen, Carrie (Committee member) / W. P. Carey School of Business (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
"Baba Aruki: A Walk Down Baba Lane" will introduce the reader to scenes from my study abroad at Waseda University in Tokyo, Japan. The reader will experience the whirlwind nature of study abroad, the complexity of Japanese culture, and vicarious nostalgia for a place, time, and group of people now

"Baba Aruki: A Walk Down Baba Lane" will introduce the reader to scenes from my study abroad at Waseda University in Tokyo, Japan. The reader will experience the whirlwind nature of study abroad, the complexity of Japanese culture, and vicarious nostalgia for a place, time, and group of people now far removed from my daily life. I invite you to join me on this journey into my time in a different world. (Please note: turn on "comments" in the pdf file.)
ContributorsEvans, Rebecca Constance (Author) / Wong, Elizabeth (Thesis director) / Hunter, Joel (Committee member) / Scott Lynch, Jacquelyn (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor)
Created2013-05
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Description
Global citizenship is a term that is popularly used in today's society, especially in educational institutions. I believe that many of us are not properly educated about its history and context. As a result, the term is widely misused. My intense interest in people around the world and how we

Global citizenship is a term that is popularly used in today's society, especially in educational institutions. I believe that many of us are not properly educated about its history and context. As a result, the term is widely misused. My intense interest in people around the world and how we are all connected in some form led me to explore the underlying meaning of the term "Global Citizen". This topic is relevant as it will create a clearer insight for students into the generically used term "Global Citizen" and will help people understand the appropriate use of the term. I incorporated research gathered from Arizona State University partners while I was studying abroad at King's College London, examples of how Arizona State University promotes global citizenship, and my personal experience of evolving into a global citizen. I have researched what the term means to international professionals, organizations, and myself, and the benefits and obstacles of being a "Global Citizen".
ContributorsOgunnubi, Victoria Folashade (Author) / Scott Lynch, Jacquelyn (Thesis director) / Niebuhr, Robert (Committee member) / Department of Management and Entrepreneurship (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-12
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Description
This paper is an examination of my own personal experience living and studying abroad in Scotland and how this experience relates to the concept of tourist versus traveler. The concept of tourist versus traveler is found in many different work of travel writing. Paul Fussell described the tourist versus traveler

This paper is an examination of my own personal experience living and studying abroad in Scotland and how this experience relates to the concept of tourist versus traveler. The concept of tourist versus traveler is found in many different work of travel writing. Paul Fussell described the tourist versus traveler idea best. Travelers, according to Fussell, "learn not just foreign customs and curious cuisines and unfamiliar beliefs and novel forms of government, they learn, if they are lucky, humility." The aim of this project is to look at the differences between a tourist and a traveler is reference to my own personal experiences studying abroad. After spending a semester living and studying in Scotland I noticed that my behavior had changed, becoming more likely to try new things and immerse myself in Scottish society, instead of seeing the important historical places. I spent five months living in Scotland and during this time I noticed that the more time I spent abroad the less I wanted to do the tourist traps and the more I wanted experience Scotland through the parts of the country most generally would not see. My paper moves from my experience as a tourist to later in the semester when I had been living there for a while. This work can also be used to examine what living and studying abroad is like for students. Different countries have different ways of handling education and this work can help highlight these differences.
ContributorsDominy, Rachel Marie (Author) / Scott Lynch, Jacquelyn (Thesis director) / McAdams, Charity (Committee member) / Department of Management (Contributor) / Department of English (Contributor) / W. P. Carey School of Business (Contributor) / Sanford School of Social and Family Dynamics (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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Description
The world of business has become increasingly globalized over the years. Companies are seeking business internationally and it has become common to work with people from different parts of the world. It is imperative that those who work in business understand and recognize the differences between their home country and

The world of business has become increasingly globalized over the years. Companies are seeking business internationally and it has become common to work with people from different parts of the world. It is imperative that those who work in business understand and recognize the differences between their home country and culture, and the country and culture of those with whom they are doing business. With that being said, students who intend on going into business post graduation must keep in mind this globalized mindset when applying for jobs. As a student in the W.P. Carey School of Business at Arizona State University, I learned how important this is after receiving my International Business certificate while studying abroad for a semester in Spain. I found that the skills that I gained and what I learned about myself, and the European culture helped shape the way I view the world of business. I also believe that this helped differentiate me from other applicants when applying for internships. I believe that every business student, if willing and financially able, should study abroad not only to gain an insightful experience, but because it helps place them above other applicants when applying for jobs or internships.This project included research to find evidence that supports this belief through surveys and interviews with business students who have studied abroad in the past, and through interviews with employers and recruiters from all over the country. The creative portion of this thesis includes a promotional video, using the student interviews, as well as my own personal experience, to further promote studying abroad for business students.
ContributorsStebbings, Lauren Ashley (Author) / Koretz, Lora (Thesis director) / Moore, James (Committee member) / Laws, Michelle (Committee member) / School of Art (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12