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Description
E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their own online store. With this project, I attempted to examine

E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their own online store. With this project, I attempted to examine the effects of four different marketing techniques on sales in an online store. I opened a shop on Etsy and tracked sales in connection with promotion through social media, selling products in-person at a convention, holding a holiday tie-in sale, and using price anchoring. Social media accounts were opened on Facebook, Tumblr, and Instagram to promote the shop over the course of the project period, and Etsy's web analytics were used to track which sites directed the most traffic to the shop. I attended a convention in mid-January 2016 where I sold my products and distributed business cards with a discount code to track sales resulting from being at the convention. A holiday sale was held in conjunction with Valentine's Day to look at whether holidays influenced purchases. Lastly, a significantly more expensive product was temporarily put in the shop to see whether it produced a price anchoring effect \u2014 that is, encouraged sales of the less expensive products by making them seem affordable in comparison. While the volume of sales data was too small to draw statistically significant conclusions, the project was a highly instructive experience in the process of opening a small online store. The decision-making steps outlined may be helpful to other students looking to open their own online shop.
ContributorsChen, Candice Elizabeth (Author) / Moore, James (Thesis director) / Sanford, Adriana (Committee member) / Harrington Bioengineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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Description
Cronkite Global Initiatives' philosophy is "To see the world. To know the world. To report the world." According to the Cronkite School, Cronkite Global Initiatives is designed to build connections between students, staff, faculty and media professionals internationally. The Cronkite study abroad programs have been built under this mission. The

Cronkite Global Initiatives' philosophy is "To see the world. To know the world. To report the world." According to the Cronkite School, Cronkite Global Initiatives is designed to build connections between students, staff, faculty and media professionals internationally. The Cronkite study abroad programs have been built under this mission. The Cronkite Study Abroad Program originated in the summer of 2003 with students traveling to London, Paris and Rome. Since then students have had the opportunities to travel to Barcelona, China, Brazil, Paris, Milan, Berlin and London. While abroad, these students have had many different opportunities, including the chance to cover the Summer Olympics in London. In 2016 students will be able to travel to Jordan, Greece and Israel to study social media and its impact in the Middle East and social justice within these counties. Cronkite Euro 2014 visited London, Paris and Milan, studying social media and how media organizations in each country utilize it. Cronkite Euro 2015 visited Berlin, Milan and London, also looking at social media and news organization abroad. Cronkite Euro is a three week study abroad program put on by the Walter Cronkite School of Journalism & Mass Communication during the summer semester. The focus of the program is to look at news organizations across Europe and how they utilize social media to reach their audience. Over the span of the trip students work as journalists in the field reporting on stories within each city. Throughout the trip students consistently tweet, write Facebook posts, created Storifys and do stand-ups abroad. Students experienced what it is like to live in each of these cities as well as what it is like to work as a journalist overseas. Over the three weeks students have the opportunity to visit over 10 news organizations across Europe, meeting with journalists and learning how these news organizations implement social media into their reporting. The trip is designed to teach students about social media and help them develop a strong social media presence while they are abroad. While abroad students have the opportunity to explore the cities both journalistically as well as culturally, visiting locations such as the Louvre, Big Ben and the Berlin Wall. The purpose of this thesis project is to put together a comprehensive video portraying how the trips affected student and faculty's view on journalism across the globe. The video can be viewed at this link: https://youtu.be/Eog-stwglxw
ContributorsSmith, Windsor Taylor (Author) / Silcock, Bill (Thesis director) / Gilpin, Dawn (Committee member) / Lisovicz, Susan (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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Description
During the summer of June 2014, the researcher, a non-traditional student, studied abroad in Fiji with Arizona State University's School of Human Evolution and Social Change leaving behind a family and financial responsibilities. The program was part of a growing trend as a short-term study abroad experience lasting only eight

During the summer of June 2014, the researcher, a non-traditional student, studied abroad in Fiji with Arizona State University's School of Human Evolution and Social Change leaving behind a family and financial responsibilities. The program was part of a growing trend as a short-term study abroad experience lasting only eight days. A service-learning project was completed at Votua Village on the Coral Coast which included a homestay and planting on the farm. An autoethnographical approach was used to describe this experience using a personal narrative written in first-person to evoke an emotional response. As a non-traditional student, the experience was probably profoundly different than it may have been for a majority of the class. The motivations, fears, and challenges associated with being a non-traditional student are discussed as well as the mother's guilt that many women experience when working outside of the home towards a personal achievement. The benefits of study abroad to non-traditional students is explained, as is the need for further research regarding their inclusion into these programs. Possible expansions of the study abroad program to include more of the non- traditional demographic within the student body at ASU are discussed. Several recommendations follow the narrative that may help to increase equitable access to study abroad for all students at the tertiary level. This work is a reflection on the researcher's experience as part of a diverse yet mostly traditional group of 35 students that made the trip to Fiji from a non-traditional student perspective and includes photographs as a visual autoethnography from the adventure to enhance and supplement the narrative.
ContributorsBell, Bridget Anne (Author) / Goodman, Rebekka (Thesis director) / Timothy, Dallen (Committee member) / School of Sustainability (Contributor) / School of Human Evolution and Social Change (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
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Description
The world of business has become increasingly globalized over the years. Companies are seeking business internationally and it has become common to work with people from different parts of the world. It is imperative that those who work in business understand and recognize the differences between their home country and

The world of business has become increasingly globalized over the years. Companies are seeking business internationally and it has become common to work with people from different parts of the world. It is imperative that those who work in business understand and recognize the differences between their home country and culture, and the country and culture of those with whom they are doing business. With that being said, students who intend on going into business post graduation must keep in mind this globalized mindset when applying for jobs. As a student in the W.P. Carey School of Business at Arizona State University, I learned how important this is after receiving my International Business certificate while studying abroad for a semester in Spain. I found that the skills that I gained and what I learned about myself, and the European culture helped shape the way I view the world of business. I also believe that this helped differentiate me from other applicants when applying for internships. I believe that every business student, if willing and financially able, should study abroad not only to gain an insightful experience, but because it helps place them above other applicants when applying for jobs or internships.This project included research to find evidence that supports this belief through surveys and interviews with business students who have studied abroad in the past, and through interviews with employers and recruiters from all over the country. The creative portion of this thesis includes a promotional video, using the student interviews, as well as my own personal experience, to further promote studying abroad for business students.
ContributorsStebbings, Lauren Ashley (Author) / Koretz, Lora (Thesis director) / Moore, James (Committee member) / Laws, Michelle (Committee member) / School of Art (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12