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- All Subjects: journalism
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
Description
INTRODUCTION: This thesis delves into how PR-media relations evolved in the past 20 years (since 1997). It discusses several aspects of media relations, such as relationships, old and new media relations tools, pitching and predictions about the future of media relations. LITERATURE REVIEW: A review of previous literature on media relations guided this research. Past research explained stigmas about the relationship between public relations professionals and journalists, how pitching has evolved, social media's role in modern day media relations and the dynamic between earned and owned media. METHODOLOGY: The research involved a mixed method approach with qualitative and quantitative methods. First, in-depth interviews were conducted with both journalists and public relations professionals who work in Arizona. These interviews were conducted either in-person or over the phone. Second, two in-depth interviews were conducted over the phone with a public relations professional who worked at Intel for over 20 years for a case study. Finally, a survey was distributed to public relations professionals in Arizona via email and through social media websites (Facebook and Twitter) to provide insight on the media relations tactics they have recently utilized, as well as their use of social media. There were also five follow-up interviews conducted with survey respondents. FINDINGS: After conducting these three methods of research, the qualitative (quotes) and quantitative (survey) data were analyzed to provide detailed opinions about media relations including: the relationships between public relations professionals and the media, the use of old and new media relations tools, what an effective pitch looks like, the use of social media, comparisons between less and more experienced PR professionals, and predictions on the future of media relations. DISCUSSION: The findings from this research led to several conclusions regarding media relations such as: the importance of maintaining a trusting and respectful relationship, traditional tools' place in modern day media relations, email's dominance as a media relations tool, the hesitation by PR professionals to use social media as a communication tool with journalists, more experienced PR professionals' lack of hesitation to use social media as a communication tool with journalists, and the prediction that relationships will remain key in media relations despite the changes in media relations tools themselves. CONCLUSION: Based on all of the findings from this research, it was concluded that media relations has evolved to keep up with the changing media landscape, however, traditional tools and practices remain relevant and essential to media relations.
ContributorsTillman, Krista Michelle (Author) / Wu, Xu (Thesis director) / Bovio, Sonia (Committee member) / College of Integrative Sciences and Arts (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
This study looks to answer whether or not citizens have reason to believe the publicity statements from state government officials when speaking about gun-control laws during the time surrounding mass shootings. Citizens in America see the same, consistent pattern that politicians use mass shootings for, known as "The Shooting Cycle." Here, we will research whether or not these politicians are continuing to keep the same voting pattern that they have had in the past, in terms of gun control. This case study uses quantitative research to discover that almost all state representative and senators have consistent voting patterns when it comes to gun control legislation, regardless of time distances around mass shootings. We will then seek out seek out public statements and relevant periodicals and media clips in order to determine whether or not these voting patterns align with the public's perception of a politician's stance on gun control. It also uses qualitative research to discover that publicity from senators and representatives that support gun rights have more consistency in their public statements than those who are either inconsistent or consistently vote for gun control legislation. This study creates opportunities for new research in voting patterns and political transparency on state officials and the significant effects of mass shootings on public opinions and public statements from state officials.
ContributorsMoore, Travis David (Author) / Wu, Xu (Thesis director) / Wells, David (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Politics and Global Studies (Contributor)
Created2015-05
Description
Aboriginal Voices Testimonials Reflecting Indigenous Experience in Australia "Aboriginal Voices: Testimonials Reflecting Indigenous Experience in Australia," is a collection of four audio portraits of Aboriginal artists interviewed between January and May of 2016. It enabled me to cover an underserved population, consistent with journalistic and human rights standards. The testimonials are paired with visuals, such as portraits and graphics. The artists who participated each discussed different aspects of life, although key and overlapping themes surfaced with each. Nicole Phillips, a highly educated animator and teacher, discussed systemic poverty and the generational trauma of mistreatment. She emphasizes, however, that Aboriginal Australians are still fighting back. Gordon Syron talks about his family's land and how it was taken from them. Syron killed the man responsible and spent time in prison, where he began his art career. He focuses on justice issues and fair representation. Peta-Joy Williams is fair-skinned and brings up issues of inclusion and identity. Additionally, Williams is fluent in Pitjara, one of 120 remaining Aboriginal languages. She teaches this to youth and Elders, passing on and restoring culture. Finally, Jeffrey Samuels reveals his experience in a boys home and getting fostered by a white family. He was denied his culture and worked very hard at a young age. Samuels is part of the Stolen Generation, a large population of Aboriginal Australians taken from their families as part of government policies. The paper discusses outreach techniques, summarizes the interview experience with each artists, technical requirements and reflections on the subjects that came up most prominently. The website, serving as the visual element of the project, can be found at aboriginalvoices.wordpress.com
ContributorsSandler, Gabriel Ross (Author) / Chadha, Monica (Thesis director) / O'Flaherty, Katherine (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Social Transformation (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Parental substance abuse is the number one reason children are neglected and placed in foster care. More than 18,000 children were in out-of-home care in Arizona in 2015, the majority of them for neglect. Reports to the Arizona Department of Child Safety are categorized by physical abuse, emotional abuse, sexual abuse, and neglect. Neglect is the broadest category and 72.9 percent of the maltreatment reports DCS received between April and September 2015 were for child neglect. Experts say nationally, parental substance abuse is the main cause for the neglect of children. "The Endless Cycle of Neglect" is an in-depth story about the effects of parental substance abuse leading to children being placed in foster care. The research was conducted through reviews of data available in public records and interviews with experts and adults who were in placed in foster care after experiencing neglect by parents who were abusing substances. The story is built into a multimedia website with elements such as photos, embedded audio, and infographics. The story follows Amber Anderson, whose father was a drug addict, and chronicles the events in her life that led to her being placed in foster care and ultimately losing her children to foster care because of neglect. Anderson shared her story of neglect, her time as a prostitute, and the events that led to her losing custody of her children. The website that the story is hosted on, kuntharathesis.com, was built to be visually engaging for readers, with large photos, pull quotes, and interactive infographics. The full thesis can be found at kuntharathesis.com or http://kuntharathesis.com/index.php/2016/05/05/the-unending-cycle/
ContributorsKunthara, Pallavi Elizabeth (Author) / Petchel, Jacqueline (Thesis director) / Chadha, Monica (Committee member) / School of Politics and Global Studies (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Journalists are the eyes and ears for the communities in which they serve. They don’t cover all issues and stories, however, not necessarily because of a lack of concern, but due to the lack of diverse voices that work behind-the-scenes, on-air, and serve in leadership positions in television newsrooms. This paucity of diversity plays out in many more implicit rather than explicit ways. This issue has been addressed by the theoretical framework of intersectionality, utilized as a rationale in this thesis to further develop an argument on how the absence of diversity in television newsrooms affects the entry of new diverse employees in the workplace. The thesis also analyzes microaggressions in the workplace and the factors that influence not only the hiring process but also the ability of newsrooms to retain diverse talent. Most of all, this thesis gives voice to Black female television journalists who stayed in the journalism business despite all odds and highlights their struggles as well as coping strategies for building their careers and taking it to the heights they have.
The creative element of this thesis brings the research to life, with audio and video interviews that describe the challenges and accomplishments of the 11 interviewees currently working in the industry. This thesis reviews recent and older literature to find common trends, explore the issues previously addressed, and uses the interviews to provide a current picture of the situation in television newsrooms.
Keywords: Diversity, Television News, Black Women, Journalists, Leadership, Producers, Broadcasters
The creative element of this thesis brings the research to life, with audio and video interviews that describe the challenges and accomplishments of the 11 interviewees currently working in the industry. This thesis reviews recent and older literature to find common trends, explore the issues previously addressed, and uses the interviews to provide a current picture of the situation in television newsrooms.
Keywords: Diversity, Television News, Black Women, Journalists, Leadership, Producers, Broadcasters
ContributorsStephens, Imani Christine (Author) / Chadha, Monica (Thesis director) / Sandoval, Mathew (Committee member) / Watts College of Public Service & Community Solut (Contributor) / School of Social Transformation (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05