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The purpose of this paper is to raise awareness about the problem nonrevenue sports face today by analyzing the key factors of the failing Division 1 model and providing some unforeseen consequences in the elimination of nonrevenue sports. The first section will explore the elimination and financial trends of NCAA

The purpose of this paper is to raise awareness about the problem nonrevenue sports face today by analyzing the key factors of the failing Division 1 model and providing some unforeseen consequences in the elimination of nonrevenue sports. The first section will explore the elimination and financial trends of NCAA Division 1 in a historical and contemporary context. The second section will provide the deep-rooted problems associated with collegiate sports. Lastly, the third section will analyze unforeseen consequences for athletic departments that should be accounted for when contemplating the elimination of a nonrevenue program.

ContributorsBelshay, Cade Michael (Author) / Eaton, John (Thesis director) / Mowka, Michael (Committee member) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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In recent events, the National Collegiate Athletic Association (NCAA) has been under fire for not creating a way for student-athletes to make money. However, after pressure from legislatures in multiple states, the NCAA decided to adopt a solution for collegiate athletes to receive compensation. Taking effect in January 2021, student-athletes

In recent events, the National Collegiate Athletic Association (NCAA) has been under fire for not creating a way for student-athletes to make money. However, after pressure from legislatures in multiple states, the NCAA decided to adopt a solution for collegiate athletes to receive compensation. Taking effect in January 2021, student-athletes will be able to obtain monetary awards. However, the NCAA has yet to release concrete rules regarding how student-athletes will receive compensation. By analyzing the history, economics, current structure, and various interviews with collegiate athletes, a pragmatic solution is extrapolated. College sports is the only place in the United States that does not allow individuals to make money off their market-driven talents, often leading to students leaving college before graduation. However, a solution exists for student-athletes to justly receive compensation without negatively affecting their sport, school, and graduation. This thesis seeks to deliver a logical solution to this situation.
ContributorsJones, Corey (Author) / Burns, Kevin (Thesis director) / Branch, Robert (Committee member) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12
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On September 30, 2019, the Governor of California, Gavin Newsom, signed the Fair Pay to Play Act which prohibited universities from taking away an athlete’s scholarship should they choose to profit off their name, image and likeness (NIL). This was a monumental moment in college athletics as numerous lawsuits against

On September 30, 2019, the Governor of California, Gavin Newsom, signed the Fair Pay to Play Act which prohibited universities from taking away an athlete’s scholarship should they choose to profit off their name, image and likeness (NIL). This was a monumental moment in college athletics as numerous lawsuits against the NCAA had been filed by former and current athletes due to the unfair nature of “amateurism.” With California getting the ball rolling and the Supreme Court pressuring the NCAA to change their outdated ways, the NCAA withdrew their rule stating that student athletes could not monetize their NIL. While this was a massive step forward in regard to compensating athletes for the time and effort they put into their sport that in turn generates revenue for the school, it also posed many questions that needed an in-depth look into including how this will affect non-revenue generating sports. This study aims to measure the student-athlete knowledge surrounding name, image, and likeness, as well as capture the athletes, coaches, and administrators' projections of the future implications of this policy. On the surface, this is a wonderful opportunity for college athletes. However, with the variability in the popularity and profitability between revenue generating and non-revenue generating sports, this does not put student-athletes on a level playing field to profit off their name, image, and likeness. With non-revenue generating sports falling vastly behind revenue generating sports, a further divide between these two segments of collegiate sports will form. Though there is an opportunity for all collegiate athletes to profit off their name, image, and likeness, the feasibility of putting these athletes on a level playing field is slim. In addition, with this new era comes a whole new set of rules for recruiting tactics and the desire to get more influential athletes. The data collected for this thesis, in conjunction with this new rule, implies that sports producing more influential athletes will be given more money as more eyes will be on the individual athletes. This will leave smaller sports behind because it will continue to create a divide between revenue generating and non-revenue generating sports. This gap will be created by increasing the publicity and recognition surrounding the revenue generating sports, while pushing less relevant sports further behind.

ContributorsStanley, Kira (Author) / Jankowski, Cali (Co-author) / McIntosh, Daniel (Thesis director) / Bertoletti, Joe (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2021-12