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Trailers are an effective tool used by marketing teams in the film industry to persuade people to spend money to see a movie. Their role in film marketing has changed and exponentially increased throughout the history of the medium, and their form is constantly evolving. While the core function of

Trailers are an effective tool used by marketing teams in the film industry to persuade people to spend money to see a movie. Their role in film marketing has changed and exponentially increased throughout the history of the medium, and their form is constantly evolving. While the core function of trailers is to advertise a finished product, they are created with a focused effort on grabbing an audience's attention and initiating an emotional interaction. The development of a feature film trailer by an organized marketing group is also an artistic venture that requires a high level of proficiency at editing and storytelling to effectively communicate the necessary elements of a film in an effort to persuade. Trailer making is a craft honed by an extraordinary amount of person-hours and intentionality, with a blend of plenty of diegetic and non-diegetic functions which exhibit the best parts of a movie. While trailers can suffer from hyperbolicism as well as excessive genre signaling, it's important to stand out and prove a product worthy of a customer's dollars especially in a film culture saturated with content. As marketing budgets continue to balloon in the entertainment industry, it seems that trailers will continue to be a mainstay of promoting art, and will evolve to fit any societal shifts they encounter.
ContributorsHolmgren, Devin Brent (Author) / Scott, Jason Davids (Thesis director) / Fortunato, Joseph (Committee member) / School of Film, Dance and Theatre (Contributor) / W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
There is a wide range of steps that go into making any film. Pre-production alone can take up to six months on feature-length films. The labor dedicated to bringing the director's vision to life can take over a year on long form projects. From concept to final cut, the process

There is a wide range of steps that go into making any film. Pre-production alone can take up to six months on feature-length films. The labor dedicated to bringing the director's vision to life can take over a year on long form projects. From concept to final cut, the process is simultaneously abstract and technical, demanding unique contributions from every member of the team. It is the director's job to make a film as entertaining as it can possibly be. This is done through careful planning put into the pre-production which is carried through to on-set production and post-production. The culmination of this hard work is the final film, but the process of making a film from the director's point of view can be seen through an important document known as the director's notebook. In a director's notebook, the creative process is captured through all the steps that go into making a film. The purpose of this creative project is to show the entire process of writing and directing a short film by documenting each step in a director's notebook to be shared alongside the final film, Shutter's Affection. Shutter's Affection is a narrative piece aiming to dissect the thought processes behind a serial killer. In this short, a photographer named Martin lives a blissful perfect life with his girlfriend, but soon finds his relationship with her isn't like it is in the photos he's captured of other couples going through their day to day activities. The director's notebook of Shutter's Affection documents all the steps of the creative process, from conception to shooting script, storyboard, and beyond.
ContributorsBender, Brenton James (Author) / Maday, Gregory (Thesis director) / Fortunato, Joseph (Committee member) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Description
The documentary genre offers something other than a simple form of entertainment. Instead, it is a visual form of research that informs its audience. It is a form of communication through visual and audio elements. This article is about why the use of documentaries is beneficial in storytelling that is

The documentary genre offers something other than a simple form of entertainment. Instead, it is a visual form of research that informs its audience. It is a form of communication through visual and audio elements. This article is about why the use of documentaries is beneficial in storytelling that is driven by an historical event (the Olympic Games). My documentary is about my personal story to the 2016 Olympic Games in Rio de Janeiro. In my documentary, I attempted to tell the my experience and journey of how I got to the pinnacle of my career. One of the most important elements that I aim to capture is the illustration that the journey of an Olympic athlete is never a single stream. It is supported by many people. I wanted to expose the assumptions made in other documentaries or highlight reels about athletes. Often times, athletes only get media attention once they have reached the successful point in their careers. The goal and vision for my personal story was to show that there is much more density within the lives of athletes. I will take a look at philosopher Habermas' theories and see how they apply to the construction of documentary films, and also how his theories were used directly in my personal production. Also, I will attempt to breakdown the techniques of documentary filming and explain the benefits behind them. Since documentary filming has a distinct stylistic manner, I will explain why I chose the different types of shots and methodology I employed.
ContributorsSimonovic, Katarina Sasa (Author) / Baker, Aaron (Thesis director) / Craft, John (Committee member) / Fortunato, Joseph (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05