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- All Subjects: Film
- Creators: Department of Marketing
- Creators: Walter Cronkite School of Journalism and Mass Communication
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
- Member of: Theses and Dissertations
Description
My name is Adriana Becerra and I am a student at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. In hoping to combine my two passions of journalism and film, for my Honors Undergraduate Thesis project I created my own film review website. My website is a complete review of the films that were nominated for the 2015 Oscars in the following categories: Best Picture, Animated Feature, Documentary Feature, Foreign Language, and Short Film Live Action. In all, I watched and reviewed a total of twenty-eight films based on acting, lighting, music, cinematography, costume/makeup/set design, writing, and visual effects. Over the course of nine months, I have watched, reviewed, and talked extensively about each film that I have reviewed. Though tedious at times, I thoroughly enjoyed completing my Undergraduate Thesis Project. I hope to continue critically looking at films, and possibly even incorporating film in my journalistic career.
ContributorsBecerra, Adriana Justina (Author) / Dodge, Nancie (Thesis director) / Russell, Dennis (Committee member) / School of Politics and Global Studies (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of English (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to newer ways to appeal to millennials and secure their loyalty since millennials are always on the lookout for the next best thing and will "trade up for brands that matter, but trade down when brand value is weak", it poses a challenge for the marketing departments of companies (Fromm, J. & Parks, J.). The airline industry is one of the fastest growing sectors as "the total number of people flying on U.S. airlines will increase from 745.5 million in 2014 and grow to 1.15 billion in 2034," which shows that airlines have a wider population to market to, and will need to improve their marketing strategies to differentiate from competitors (Power). The financial sector also has a difficult time reaching out to millennials because "millennials are hesitant to take financial risks," as well as downing in college debt, while not making as much money as previous generations (Fromm, J. & Parks, J.). By looking into the marketing strategies, specifically using social media platforms, of the two industries, an understanding can be gathered of what millennials are attracted to. Along with looking at the marketing strategies of financial and airline industries, I looked at the perspectives of these industries in different countries, which is important to look at because then we can see if the values of millennials vary across different cultures. Countries chosen for research to further examine their cultural differences in terms of marketing practices are the United States and England. The main form of marketing that was used for this research were social media accounts of the companies, and seeing how they used the social networking platforms to reach and engage with their consumers, especially with those of the millennial generation. The companies chosen for further research for the airline industry from England were British Airways, EasyJet, and Virgin Atlantic, while for the U.S. Delta Airlines, Inc., Southwest Airlines, and United were chosen. The companies chosen to further examine within the finance industry from England include Barclay's, HSBC, and Lloyd's Bank, while for the U.S. the banks selected were Bank of America, JPMorgan Chase, and Wells Fargo. The companies for this study were chosen because they are among the top five in their industry, as well as all companies that I have had previous interactions with. It was meant to see what the companies at the top of the industry were doing that set them apart from their competitors in terms of social media marketing content and see if there were features they lacked that could be changed or improvements they could make. A survey was also conducted to get a better idea of the attitudes and behaviors of millennials when it comes to the airline and finance industries, as well as towards social media marketing practices.
ContributorsPathak, Krisha Hemanshu (Author) / Kumar, Ajith (Thesis director) / Arora, Hina (Committee member) / W. P. Carey School of Business (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
“The Long Alchemy of Becoming: Aqua es Vida” is a short, artistic film depicting the history of the Universe shown through the microcosm of the Mexican town, Cuatro Ciénegas, in the state of Coahuila. The film takes the viewer from the start of the universe to what scientists believe will be its end, via a poem written by Dr. James Elser. “The Long Alchemy of Becoming: Aqua es Vida” starts with the Big Bang, through the formation of matter, stars, planets, including Earth. From there, the viewer witnesses how life evolved illustrated via scenes in the ciénegas (‘marsh’ in Spanish) found in Cuatro Ciénegas, Coahuila, Mexico. The film explores how life expanded out from water, producing plants and animals, including humans. Then, modern life in Cuatro Ciénegas is shown, including the modern agricultural practices that are threatening to destroy the ciénegas that sustain long histories of microbial evolution. The film concludes with the end mankind and the eventual destruction of Earth by the dying sun. Cuatro Ciénegas is a biologically and ecologically significant location, because its pools and marshes are home to many endemic species, including stromatolites, which are very rare, bio-chemical living structures. This film is part of a National Science Foundation grant, and reflects the extensive scientific research efforts in and around Cuatro Ciénegas and its unique pools.
ContributorsDavis, Samantha Kristen (Author) / Elser, James (Thesis director) / Lloyd, Samantha (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
Description
"The Process and Analysis of Film Reviewing" is a two-part project that discovers what goes into the film reviewing process and what produces a good film review. A film review website entitled "Reel Reviews" (reelfilmreviews.com) was created, which features original content such as film reviews, trailers and information about special features and events relevant to the film industry. The paper portion of the project takes an analytical look at the current state of the film reviewing world and addresses the changes in technology that have an impact on how film reviewing is done.
ContributorsRepasi, Bianca Joyce (Author) / Baker, Aaron (Thesis director) / Dodge, Nancie (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
DescriptionA comprehensive look at the roles and responsibilities of producers in contemporary Hollywood. The experience I have as an Associate Producer on a current project is also chronicled while the ups and downs of film production are explored.
ContributorsGalen, Adam (Author) / Sandler, Kevin (Thesis director) / Green, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / Department of Marketing (Contributor) / Department of English (Contributor)
Created2014-05
Description
The purpose of this thesis will be to outline the different tactics involving social and digital media that film studios currently use to market their films. Before that is done, a brief history will be provided about the ways the film industry has promoted itself in the past, as well as a brief history of the development of social media. After the history is provided, the marketing tactics that studios use that involve digital and social media will be listed and explained. In addition to discussing the tactics used by studios, there will also be a discussion of the shifts that have occurred in the marketing of films at a strategic level. After the explanation of all the tactics mentioned, there will be an analysis of the ways two major Hollywood blockbusters, The Hunger Games and Gravity, used some of those tactics to promote themselves. Through all these sections, the reader will be able to comprehend how big of an impact social media has made on the film industry and understand exactly how it is used to promote films.
ContributorsRamirez, Alvaro R (Author) / Gruber, Diane (Thesis director) / Giles, Charles (Committee member) / Barrett, The Honors College (Contributor) / Department of Management (Contributor) / Department of Marketing (Contributor)
Created2014-05
Description
This thesis aims to analyze and explain the resurgence of the superhero genre, particularly in recent cinema, directly following the terrorist attacks on September 11, 2001. It will also deconstruct the current American political landscape and define how popular culture has historically reflected real-world issues. The study draws heavily on the political ideology of neoliberalism and Henry Jenkins' media theory of convergence culture. I ultimately argue in the course of the analysis that viewers of these superhero films, regardless of their interest in comic books, cathartically release their fears and post-9/11 anxiety through cinematic escapism. It will also relay the evolution of the superhero in the last seventy years as a way to show the effects current events have on popular culture and history, using Captain America and Iron Man as examples of shifting American values.
ContributorsWalker, Lindsay Anne (Author) / Facinelli, Diane (Thesis director) / Himberg, Julia (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of English (Contributor)
Created2014-05
Description
The documentary genre offers something other than a simple form of entertainment. Instead, it is a visual form of research that informs its audience. It is a form of communication through visual and audio elements. This article is about why the use of documentaries is beneficial in storytelling that is driven by an historical event (the Olympic Games). My documentary is about my personal story to the 2016 Olympic Games in Rio de Janeiro. In my documentary, I attempted to tell the my experience and journey of how I got to the pinnacle of my career. One of the most important elements that I aim to capture is the illustration that the journey of an Olympic athlete is never a single stream. It is supported by many people. I wanted to expose the assumptions made in other documentaries or highlight reels about athletes. Often times, athletes only get media attention once they have reached the successful point in their careers. The goal and vision for my personal story was to show that there is much more density within the lives of athletes. I will take a look at philosopher Habermas' theories and see how they apply to the construction of documentary films, and also how his theories were used directly in my personal production. Also, I will attempt to breakdown the techniques of documentary filming and explain the benefits behind them. Since documentary filming has a distinct stylistic manner, I will explain why I chose the different types of shots and methodology I employed.
ContributorsSimonovic, Katarina Sasa (Author) / Baker, Aaron (Thesis director) / Craft, John (Committee member) / Fortunato, Joseph (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
Currently the Chinese marketplace is very much influenced by its economic, demographic, political, technological, and sociocultural trends. The Chinese population is aging, and the gender ratio is being tipped to favor the male population. Also, the urbanization of rural parts of China has lead to a rising middle class with higher inclinations to spend their income. Along with these changes, China has fully embraced technological innovation, from mobile payments to sharing economies, to allowing social media access to almost all functions of daily life. The Chinese film market used to consist of mainly government-produced domestic films, but since the the first insurgence of foreign imports, China’s desire for Hollywood films has sparked and grown immensely.
However, while the general public has a high demand for foreign films, the key player in exporting a film and distributing it into China is the Chinese government and related censorship bodies. Since China is a widely untapped marketplace for foreign filmmakers, it makes sense to enter, and there are three ways a film can do so: a flat-fee export, the revenue sharing, and the co-production model. The flat-fee export model entails a straight export into China, including only a flat price, no sales revenue. The revenue-sharing model is the desired choice for big-budget studios since they get a percentage of the ticket sales in China, but there are only a select few spots that are filled each year. The co-production model is when an American film studio partners with a Chinese production company and they create a film together. This model allows the film be considered domestic, but comes with many stipulations regarding Chinese presence and influence in the film.
For an independent film company looking to expand in the most lucrative international market, the best way to effectively create, market, and distribute a movie in China is to first craft a broad, unique, and attainable mission statement. Once the goals of the company are created, then key factors for success are choosing the best method of entry into the marketplace while adeptly taking the government influence into consideration, hiring locals who have previous experience in the Chinese film industry and have a deep understanding of Chinese history, culture, and the current social trends, and taking advantage of all the avenues that are available to market and distribute the film. Overall, the best options for a small independent film company in America would be to create an animated feature with two versions, or a live-action film featuring prominent Chinese actors. These are the most feasible under the flat-fee model for those with a limited financial budget, or a co-production approach for those interested in a more long-term investment plan with China.
Overall, there are many moving parts and aspects to consider when entering the Chinese movie marketplace, and this research and suggestions are geared towards making sure that if going to China is possibility, then this information provides the best tools and resources to ensure that venture is a success.
However, while the general public has a high demand for foreign films, the key player in exporting a film and distributing it into China is the Chinese government and related censorship bodies. Since China is a widely untapped marketplace for foreign filmmakers, it makes sense to enter, and there are three ways a film can do so: a flat-fee export, the revenue sharing, and the co-production model. The flat-fee export model entails a straight export into China, including only a flat price, no sales revenue. The revenue-sharing model is the desired choice for big-budget studios since they get a percentage of the ticket sales in China, but there are only a select few spots that are filled each year. The co-production model is when an American film studio partners with a Chinese production company and they create a film together. This model allows the film be considered domestic, but comes with many stipulations regarding Chinese presence and influence in the film.
For an independent film company looking to expand in the most lucrative international market, the best way to effectively create, market, and distribute a movie in China is to first craft a broad, unique, and attainable mission statement. Once the goals of the company are created, then key factors for success are choosing the best method of entry into the marketplace while adeptly taking the government influence into consideration, hiring locals who have previous experience in the Chinese film industry and have a deep understanding of Chinese history, culture, and the current social trends, and taking advantage of all the avenues that are available to market and distribute the film. Overall, the best options for a small independent film company in America would be to create an animated feature with two versions, or a live-action film featuring prominent Chinese actors. These are the most feasible under the flat-fee model for those with a limited financial budget, or a co-production approach for those interested in a more long-term investment plan with China.
Overall, there are many moving parts and aspects to consider when entering the Chinese movie marketplace, and this research and suggestions are geared towards making sure that if going to China is possibility, then this information provides the best tools and resources to ensure that venture is a success.
ContributorsCrozier, Julianna (Author) / Eaton, Kate (Thesis director) / Schlater, John (Committee member) / School of International Letters and Cultures (Contributor) / School of Art (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
"Drama Drama" is an original story idea that I hope to one day develop into a full-length screenplay. For my honors creative project, I wanted to conduct the planning process of writing a full-length screenplay and start to work through the fundamental story problems, character motivations and the story itself. Loosely based off experiences in my own high school theatre troupe, "Drama Drama" tells the story of Josh Simpson, a diehard Thespian, whose only goal is to graduate and go to a New York acting conservatory. Josh counts on nabbing the lead in the school's spring play, using it to spruce up his resume and seal his admittance, however he loses out to Spencer, a first-year actor and otherwise dumb jock. Inspired by campy off-Broadway musical "Ruthless!," Josh accepts a role as stage manager and tries to get to Spencer to drop out. Sabotage doesn't come so easy, however, and in trying to ruin the show, he's forced to confront his future, his friendships and the kind of person he wants to be.
ContributorsMlnarik, Carson Joseph (Author) / Bernstein, Gregory (Thesis director) / Scott, Jason (Committee member) / School of Film, Dance and Theatre (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05