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Hollywood Marketing in the Age of Social Media

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The purpose of this thesis will be to outline the different tactics involving social and digital media that film studios currently use to market their films. Before that is done, a brief history will be provided about the ways the

The purpose of this thesis will be to outline the different tactics involving social and digital media that film studios currently use to market their films. Before that is done, a brief history will be provided about the ways the film industry has promoted itself in the past, as well as a brief history of the development of social media. After the history is provided, the marketing tactics that studios use that involve digital and social media will be listed and explained. In addition to discussing the tactics used by studios, there will also be a discussion of the shifts that have occurred in the marketing of films at a strategic level. After the explanation of all the tactics mentioned, there will be an analysis of the ways two major Hollywood blockbusters, The Hunger Games and Gravity, used some of those tactics to promote themselves. Through all these sections, the reader will be able to comprehend how big of an impact social media has made on the film industry and understand exactly how it is used to promote films.

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2014-05

A Psychological Analysis of the Modern Superhero and Its Influence on Adolescent Popular Culture

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For the sake of this thesis, two scholarly collections edited by Dr. Robin S. Rosenberg – Our Superheroes, Ourselves (2013) and The Psychology of Superheroes: An Unauthorized Exploration (2008) – were reviewed. From these two collections and the multitude of

For the sake of this thesis, two scholarly collections edited by Dr. Robin S. Rosenberg – Our Superheroes, Ourselves (2013) and The Psychology of Superheroes: An Unauthorized Exploration (2008) – were reviewed. From these two collections and the multitude of psychological theories they cite, those most relevant to adolescent character development are considered. Three broad theories are examined first: positive psychology, equity theory, and attachment style. Then, six additional specific theories that define temperament (behavioral activation system and behavioral inhibition system), personality theory, duel identity, media identification, parasocial interaction, and comparison theory are reviewed. After reviewing each theory, Heroes in Crisis (2019) , a recent bestselling DC offering that addresses superhero trauma, is analyzed through the lens of these psychological theories in order to provide insight into the psychology or both superheroes and their adolescent fans.

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2020-05

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Put the Camera on My Feet, I'm Ready for My Close-up: A Cinematic Analysis of the Psychological Power of the Modern Dance Film Genre

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This thesis takes four modern dance genre films — Footloose (1984), Save the Last Dance, Take the Lead, and Step Up 2: The Streets — and analyzes them through the psychological concepts of trust, self-esteem, and prejudice. This thesis begins

This thesis takes four modern dance genre films — Footloose (1984), Save the Last Dance, Take the Lead, and Step Up 2: The Streets — and analyzes them through the psychological concepts of trust, self-esteem, and prejudice. This thesis begins by identifying the cinematic elements of the dance film genre. It then explores and explains the underlying psychological elements and the impact they have on the film viewers. This thesis contains three chapters that will explore the significance of this new genre. Chapter One will describe how documentary dance films differ from fictional dance films. This will be followed by a history of the fictional dance films beginning with foundational films Saturday Night Fever (1977) and Dirty Dancing (1987) as a gateway to the modern dance film storylines. Chapter Two identifies the genre elements of modern dance films in regards to the typical characters, settings, and filmic devices. Chapter Three provides an in-depth view of the psychological concepts of trust, self-esteem, and prejudice, showing how they are integrated in the lessons the characters and audience learn throughout the films. The purpose of the thesis is to educate readers that dance films not only have an entertaining element, but also the ability to offer a deeper psychological understanding through the audience identification with the characters.

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2016-12

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The Accuracy of Mental Disorders in Media, the Importance of Their Proper Portrayal, and the Affects They Have on Society

Description

The portrayal of those with mental health disorders in film and television, particularly those with disorders that label them as psychopaths, have often been overlooked. It is all too common for mental health disorders to be romanticized, dramatized, or simply

The portrayal of those with mental health disorders in film and television, particularly those with disorders that label them as psychopaths, have often been overlooked. It is all too common for mental health disorders to be romanticized, dramatized, or simply depicted incorrectly. The historical fiction films Extremely Wicked, Shockingly Evil and Vile and My Friend Dahmer depict serial killers Ted Bundy and Jeffrey Dahmer respectively, and while depict historical events to a degree of accuracy, still take creative liberties. The proper definition of psychopathy must be analyzed more and the reason why films about psychopaths are popular with audiences must be as well.

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2022-05