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The purpose of this thesis will be to outline the different tactics involving social and digital media that film studios currently use to market their films. Before that is done, a brief history will be provided about the ways the film industry has promoted itself in the past, as well

The purpose of this thesis will be to outline the different tactics involving social and digital media that film studios currently use to market their films. Before that is done, a brief history will be provided about the ways the film industry has promoted itself in the past, as well as a brief history of the development of social media. After the history is provided, the marketing tactics that studios use that involve digital and social media will be listed and explained. In addition to discussing the tactics used by studios, there will also be a discussion of the shifts that have occurred in the marketing of films at a strategic level. After the explanation of all the tactics mentioned, there will be an analysis of the ways two major Hollywood blockbusters, The Hunger Games and Gravity, used some of those tactics to promote themselves. Through all these sections, the reader will be able to comprehend how big of an impact social media has made on the film industry and understand exactly how it is used to promote films.
ContributorsRamirez, Alvaro R (Author) / Gruber, Diane (Thesis director) / Giles, Charles (Committee member) / Barrett, The Honors College (Contributor) / Department of Management (Contributor) / Department of Marketing (Contributor)
Created2014-05
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This thesis takes four modern dance genre films — Footloose (1984), Save the Last Dance, Take the Lead, and Step Up 2: The Streets — and analyzes them through the psychological concepts of trust, self-esteem, and prejudice. This thesis begins by identifying the cinematic elements of the dance film genre.

This thesis takes four modern dance genre films — Footloose (1984), Save the Last Dance, Take the Lead, and Step Up 2: The Streets — and analyzes them through the psychological concepts of trust, self-esteem, and prejudice. This thesis begins by identifying the cinematic elements of the dance film genre. It then explores and explains the underlying psychological elements and the impact they have on the film viewers. This thesis contains three chapters that will explore the significance of this new genre. Chapter One will describe how documentary dance films differ from fictional dance films. This will be followed by a history of the fictional dance films beginning with foundational films Saturday Night Fever (1977) and Dirty Dancing (1987) as a gateway to the modern dance film storylines. Chapter Two identifies the genre elements of modern dance films in regards to the typical characters, settings, and filmic devices. Chapter Three provides an in-depth view of the psychological concepts of trust, self-esteem, and prejudice, showing how they are integrated in the lessons the characters and audience learn throughout the films. The purpose of the thesis is to educate readers that dance films not only have an entertaining element, but also the ability to offer a deeper psychological understanding through the audience identification with the characters.
ContributorsFlack, Desirae Adele (Author) / Ramsey, Ramsey Eric (Thesis director) / Gruber, Diane (Committee member) / School of Social and Behavioral Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
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Fifty years after the beginning of the modern feminist movement, there is still much to criticize when looking at female representations in all types of media through a feminist lens. With the enormous popularity of the superhero genre in so many media \u2014 comic books, films, television, comic-cons \u2014 now

Fifty years after the beginning of the modern feminist movement, there is still much to criticize when looking at female representations in all types of media through a feminist lens. With the enormous popularity of the superhero genre in so many media \u2014 comic books, films, television, comic-cons \u2014 now is the time to ask: how much has the depiction of female superheroes changed? Due to the huge amount of superhero media, there is a wide range of depictions of female characters. Will new audiences be presented with empowering female protagonists or simply new variations on the same basic character types? This thesis will explore that question by, first, presenting an historical overview of superheroes in their various media. It then turns to the history of female superheroes, comparing them to their male counterparts to trace the ways in which they were presented as characters in their own right, or as merely appendages to the male characters. Some female superheroes represented a new type of female protagonist: powerful, independent, and committed to fighting justice. In others, the female superheroes were simply retreads of already existing perceptions and expectations of women. They were less powerful than their male counterparts, dependent and clingy, and fighters of injustice only because it made them better girlfriends, wives, or prospective wives. The thesis also looks at the visual depictions of women, who never seem to have fully broken away from the oldest dichotomy in Western culture: the virgin or whore. Female superheroes have, for the most part, been drawn as either demure, modest, girlish figures, or as highly sexualized, sometimes borderline pornographic, figures. After completing this historical overview, the thesis turns to an examination of what many have hailed as the most progressive contemporary depiction of the female superheroine: the recent television series Jessica Jones. For many fans, the character breaks important ground in the superhero genre. Jessica is a realistic, multi-dimensional character who channels strength by overcoming her PTSD and defeating her former abuser. She is not dependent on male characters, and her interactions with others show that she is a self-sufficient, compassionate person who can both control her own sexuality as well as pick up a minivan. While the character herself is not overtly feminist, her characteristics, interactions with others, and the story itself have feminist overtones. Jessica Jones shows us that it is possible to have a multi-dimensional, lead female protagonist in a superhero show.
ContributorsSwartz, Alex Cole (Author) / Gruber, Diane (Thesis director) / Kolomyjec, Wanda (Committee member) / School of Social and Behavioral Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
For the sake of this thesis, two scholarly collections edited by Dr. Robin S. Rosenberg – Our Superheroes, Ourselves (2013) and The Psychology of Superheroes: An Unauthorized Exploration (2008) – were reviewed. From these two collections and the multitude of psychological theories they cite, those most relevant to adolescent character

For the sake of this thesis, two scholarly collections edited by Dr. Robin S. Rosenberg – Our Superheroes, Ourselves (2013) and The Psychology of Superheroes: An Unauthorized Exploration (2008) – were reviewed. From these two collections and the multitude of psychological theories they cite, those most relevant to adolescent character development are considered. Three broad theories are examined first: positive psychology, equity theory, and attachment style. Then, six additional specific theories that define temperament (behavioral activation system and behavioral inhibition system), personality theory, duel identity, media identification, parasocial interaction, and comparison theory are reviewed. After reviewing each theory, Heroes in Crisis (2019) , a recent bestselling DC offering that addresses superhero trauma, is analyzed through the lens of these psychological theories in order to provide insight into the psychology or both superheroes and their adolescent fans.
ContributorsGutierrez, Jairo Gerardo (Author) / Gruber, Diane (Thesis director) / Amparano, Julie (Committee member) / School of Social and Behavioral Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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The portrayal of those with mental health disorders in film and television, particularly those with disorders that label them as psychopaths, have often been overlooked. It is all too common for mental health disorders to be romanticized, dramatized, or simply depicted incorrectly. The historical fiction films Extremely Wicked, Shockingly Evil

The portrayal of those with mental health disorders in film and television, particularly those with disorders that label them as psychopaths, have often been overlooked. It is all too common for mental health disorders to be romanticized, dramatized, or simply depicted incorrectly. The historical fiction films Extremely Wicked, Shockingly Evil and Vile and My Friend Dahmer depict serial killers Ted Bundy and Jeffrey Dahmer respectively, and while depict historical events to a degree of accuracy, still take creative liberties. The proper definition of psychopathy must be analyzed more and the reason why films about psychopaths are popular with audiences must be as well.

ContributorsCompanik, Noah (Author) / Arce, Alma (Thesis director) / Gruber, Diane (Committee member) / Barrett, The Honors College (Contributor) / School of Criminology and Criminal Justice (Contributor) / School of Social and Behavioral Sciences (Contributor)
Created2022-05