Matching Items (37)

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A Science Communicator's Guide to Social Media Engagement

Description

The scientific research conducted by science, technology, engineering, and mathematics (STEM) institutions is groundbreaking. Everyday, scientists create a deeper understanding of the world around us, and then communicate that understanding through journal papers, articles, and conferences. To strengthen these traditional

The scientific research conducted by science, technology, engineering, and mathematics (STEM) institutions is groundbreaking. Everyday, scientists create a deeper understanding of the world around us, and then communicate that understanding through journal papers, articles, and conferences. To strengthen these traditional forms of communication, science communicators can use social media platforms such as Twitter and Facebook to promote themselves and earn digital audience engagement that will grow the impact and success of their research. This thesis synthesizes research on human communication theories, digital user behavior, and science communication practices in order to create the “Science Communicator’s Guide to Social Media Engagement”. This guide empowers science communicators to utilize social media in a way that can increase their digital audience engagement, expand the reach of their research, and ultimately amplify their professional presence in the scientific community.

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Date Created
2020-12

Digital Content Strategy: Improving the Online Audience for a Disney College Club

Description

This project examines and builds a digital strategy for a college student-run organization, The Mouseketeers @ ASU, at Arizona State University. The strategy aimed to improve the club’s audience and engagement online and ultimately in person. The Mouseketeers @ ASU

This project examines and builds a digital strategy for a college student-run organization, The Mouseketeers @ ASU, at Arizona State University. The strategy aimed to improve the club’s audience and engagement online and ultimately in person. The Mouseketeers @ ASU assists students with finding careers and connections within the Walt Disney Company while also bringing together students with similar interests. By identifying key interests of the target audience and combining this with numerous preferred social media techniques, the club will gain sources and participation through a new audience. Key components of this thesis are the creation of a new website and the use of three social media platforms. Because the internet is always changing, the analytics are taken from each of these platforms to always improve the overall strategy in order to reach the goal.

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Date Created
2020-05

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Brainwashed into Engagement

Description

Employee loyalty and commitment have potential to benefit an organization. However, what happens when limits are pushed and levels of loyalty and commitment are built on the wrong foundations? Here, a deductive theory surrounding the process through which The Walt

Employee loyalty and commitment have potential to benefit an organization. However, what happens when limits are pushed and levels of loyalty and commitment are built on the wrong foundations? Here, a deductive theory surrounding the process through which The Walt Disney Company builds “over-commitment” and loyalty is presented. Personal experience as a Disney employee, combined with review of literary sources, allows for the analysis of impact surrounding three types of organizational commitment (continuance, normative, and affective) in The Walt Disney Company. The inner-workings of the company’s processes to “brainwash” employees are displayed through fear tactics, encouraging gratitude in new employees, assigning the phrase “Cast Member” to all employees, relying on influential exposure to the brand early in the individual’s life, and employees’ deep connection with the company itself. The effects of withdrawal and “over-commitment” for employees is also analyzed and enclosed.

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Date Created
2020-05

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Building Better Engagement - An Approach To Improving Student Engagement in Higher Education Environments

Description

Many student engagement studies take a holistic view of the student experience at a university setting, which includes factors both inside and outside of the classroom. However, most engagement improvements focus on activities outside of the classroom. Some research regarding

Many student engagement studies take a holistic view of the student experience at a university setting, which includes factors both inside and outside of the classroom. However, most engagement improvements focus on activities outside of the classroom. Some research regarding improving teaching styles and activities shows an impact on engagement, but little research has investigated the impact of the built environment on student engagement. This paper explores the definition of student engagement, what environmental variables affect building occupant performance, and specifically addresses how environmental variables can impact student engagement. The authors provide a review of literature discussing these variables as well as propose a method for quantifying the impact of the built environment on students based on results of a preliminary study. Evidence of a relationship between human comfort and student engagement can provide an argument for how thoughtful building designs can improve student success and engineering education. It can further extend to industry settings where green building design can lower operating costs and improve worker satisfaction and productivity.

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2014-05

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Understanding the Predictors of School Engagement and Implications for Intervention

Description

The predictors of school engagement in early childhood were examined, and mechanisms to improve classroom engagement levels were proposed for interventionists to consider. Literature was reviewed on the relations of child characteristics (i.e. effortful control, negative emotionality) and environmental characteristics

The predictors of school engagement in early childhood were examined, and mechanisms to improve classroom engagement levels were proposed for interventionists to consider. Literature was reviewed on the relations of child characteristics (i.e. effortful control, negative emotionality) and environmental characteristics (i.e. teacher-child relationship quality, classroom environment) to children's school engagement. Finally, a logic model was developed to guide future intervention work.

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Date Created
2013-05

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The Rules of Engagement

Description

Literature in public administration emphasizes a growing dissatisfaction with government on the part of residents. Where there tends to be a lack in the literature is in terms of solutions to this problem. We would like to argue that the

Literature in public administration emphasizes a growing dissatisfaction with government on the part of residents. Where there tends to be a lack in the literature is in terms of solutions to this problem. We would like to argue that the engagement process itself has the power to foster a profound attitudinal shift on the part of both residents and government. This paper explores the structural and cultural barriers to satisfactory public engagement both from literature and a combination of policy analysis, semi-structured interviews and participatory observation within the City of Tempe. We then provide recommendations to the City of Tempe on how to overcome these barriers and effect authentic public engagement practices. With these new suggested practices and mindsets, we provide a way that people can have the power to create their own community.

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Date Created
2013-05

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Leveraging faculty and peer leaders to promote commuter student co-curricular engagement: a collegiate retention intervention study

Description

It is commonly accepted that undergraduate degree attainment rates must improve if postsecondary educational institutions are to meet macroeconomic demands. Involvement in co-curricular activities, such as student clubs and organizations, has been shown to increase students' satisfaction with their college

It is commonly accepted that undergraduate degree attainment rates must improve if postsecondary educational institutions are to meet macroeconomic demands. Involvement in co-curricular activities, such as student clubs and organizations, has been shown to increase students' satisfaction with their college experience and the rates by which they might persist. Yet, strategies that college administrators, faculties, and peer leaders may employ to effectively promote co-curricular engagement opportunities to students are not well developed. In turn, I created the Sky Leaders program, a retention-focused intervention designed to promote commuter student involvement in academically-purposeful activities via faculty- and peer-lead mentoring experiences. Working from an interpretivist research paradigm, this quasi-experimental mixed methods action research study was intended to measure the intervention's impact on participants' re-enrollment and reported engagement rates, as well as the effectiveness of its conceptual and logistical aspects. I used enrollment, survey, interview, observation, and focus group data collection instruments to accommodate an integrated data procurement process, which allowed for the consideration of several perspectives related to the same research questions. I analyzed all of the quantitative data captured from the enrollment and survey instruments using descriptive and inferential statistics to explore statistically and practically significant differences between participant groups. As a result, I identified one significant finding that had a perceived positive effect. Expressly, I found the difference between treatment and control participants' reported levels of engagement within co-curricular activities to be statistically and practically significant. Additionally, consistent with Glaser and Strauss' grounded theory approach, I employed open, axial, and selective coding procedures to analyze all of the qualitative data obtained via open-ended survey items, as well as interview, observation, and focus group instruments. After I reviewed and examined the qualitative data corpus, I constructed six themes reflective of the participants' programmatic experiences as well as conceptual and logistical features of the intervention. In doing so, I found that faculty, staff, and peer leaders may efficaciously serve in specific mentoring roles to promote co-curricular engagement opportunities and advance students' institutional academic and social integration, thereby effectively curbing their potential college departure decisions, which often arise out of mal-integrative experiences.

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Date Created
2011

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Engagement across the customer experience landscape: : the drivers of brand performance

Description

Understanding the customer experience, which requires a thorough knowledge of all touchpoints that can result from the way that a product is marketed, sold, and used has recently been identified as a research priority by the Marketing Science Institute. Although

Understanding the customer experience, which requires a thorough knowledge of all touchpoints that can result from the way that a product is marketed, sold, and used has recently been identified as a research priority by the Marketing Science Institute. Although recent research has examined some aspects of the customer experience, research has yet to examine the way in which the full spectrum of touchpoint experiences may drive particular marketing performance metrics. Significant challenges to this line of research are the complex network of relationships that competing firms have forged with channel partners, the relationships that focal customers have with other customers in social networks and user communities, and the relationships that customers have with the brand and with channel partners. To address these challenges, this paper examined the customer experience and its effects on loyalty and commitment through three research projects conducted in the consumer aviation market. The first and second studies examined these touchpoint experiences using archival data supplied by an avionics manufacturer. Results from these studies showed the importance of the customer experience in accounting for customer loyalty. The final study examined the role of identity in shaping the customer experience among aircraft owners through a series of depth interviews. Results from these interviews illustrated the importance of identity in shaping the customer experience, and provided insights into how individuals attempt to use their consumption experiences to reinforce a sense of identity

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Date Created
2011

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Evaluating Student Engagement in the Next Generation Service Corps

Description

A research project turned creative project focusing on the narrative of the student's perspective in the Next Generation Service Corps scholarship program. Using survey results from the program members, narratives of their experiences were compiled to offer insight and direction

A research project turned creative project focusing on the narrative of the student's perspective in the Next Generation Service Corps scholarship program. Using survey results from the program members, narratives of their experiences were compiled to offer insight and direction for the growth of the program.<br/><br/>A video of the defense can be found at this link: https://youtu.be/O63NRz0z1Ys

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Date Created
2021-05

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Engaging Organization Members Through Tailored Sustainable Competitions

Description

As ASU students, we saw that our peers had opinions regarding sustainable issues, but did not feel like their voices were being heard by the university. We saw a space we could fill to promote engagement and let students

As ASU students, we saw that our peers had opinions regarding sustainable issues, but did not feel like their voices were being heard by the university. We saw a space we could fill to promote engagement and let students know that they could participate in finding sustainable solutions to problems they faced around campus. This created our venture which works to promote engagement through sustainable solutions. We ran a successful competition with students and local professionals by focusing on sustainability topics students were interested in. Promoting engagement can often come across as disingenuous and thus serve the opposite effect of its function. By centering around the topic of tailored sustainability related competitions, we can direct goodwill to the organizations by harnessing the positive feelings individuals have toward sustainability topics.

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Date Created
2020-05