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South Korea possesses the only culture to successfully create a transnationality and hybridity formula that is not replicable. So why Korea and why now? The goal of this thesis creative project is to demonstrate the marketing and communications strategies used in the arts and culture industry to drive global awareness

South Korea possesses the only culture to successfully create a transnationality and hybridity formula that is not replicable. So why Korea and why now? The goal of this thesis creative project is to demonstrate the marketing and communications strategies used in the arts and culture industry to drive global awareness and interest in K-Pop. In order to achieve that goal, I created HellotoHallyu.com, a website designed for an audience of Millennials and Generation Z English speakers to increase their awareness of the growth and impact of the Korean Wave in a fun and engaging way. So those who may hear a song by K-Pop idol group BTS on a music awards show in the U.S. can get themselves up-to-speed before diving into the fast-paced world of K-culture gossip sites and forums. Hello to Hallyu delivers consumer-friendly, educational content easily understood by English speakers with no prior knowledge of Korean culture, while still piquing the interest of K-pop connoisseurs. It provides the background necessary for even the most dedicated fans to glean new knowledge of Korea's cultural industry and a new perspective on the content they consume. Hello to Hallyu is based on a combination of secondary and primary research conducted over four semesters beginning Spring 2017 and continuing through Spring 2018. This project is set up as an ever-expanding resource freely available to anyone with internet access. The research required to maintain the site will continue with the Wave. However, the content currently on the site is evergreen, a documentation of the history of the Wave as explained in peer-reviewed articles and by Dr. Ingyu Oh as well as a documentation of my personal experience with Hallyu while in Korea and as a Westerner living in the U.S. The site's goal is to demonstrate the marketing and communications strategies used in the industry to drive global awareness and interest. Through this means, Hello to Hallyu aims to provide fully developed multimedia content intended to increase English speakers' awareness of the growth and impact of the Korean Wave as shown through site visits, content views, and audience engagement.
ContributorsTravis, Lisa Anne (Author) / Hass, Mark (Thesis director) / Shewell, Justin (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
There is a wide range of steps that go into making any film. Pre-production alone can take up to six months on feature-length films. The labor dedicated to bringing the director's vision to life can take over a year on long form projects. From concept to final cut, the process

There is a wide range of steps that go into making any film. Pre-production alone can take up to six months on feature-length films. The labor dedicated to bringing the director's vision to life can take over a year on long form projects. From concept to final cut, the process is simultaneously abstract and technical, demanding unique contributions from every member of the team. It is the director's job to make a film as entertaining as it can possibly be. This is done through careful planning put into the pre-production which is carried through to on-set production and post-production. The culmination of this hard work is the final film, but the process of making a film from the director's point of view can be seen through an important document known as the director's notebook. In a director's notebook, the creative process is captured through all the steps that go into making a film. The purpose of this creative project is to show the entire process of writing and directing a short film by documenting each step in a director's notebook to be shared alongside the final film, Shutter's Affection. Shutter's Affection is a narrative piece aiming to dissect the thought processes behind a serial killer. In this short, a photographer named Martin lives a blissful perfect life with his girlfriend, but soon finds his relationship with her isn't like it is in the photos he's captured of other couples going through their day to day activities. The director's notebook of Shutter's Affection documents all the steps of the creative process, from conception to shooting script, storyboard, and beyond.
ContributorsBender, Brenton James (Author) / Maday, Gregory (Thesis director) / Fortunato, Joseph (Committee member) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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This paper serves to identify, explore, and discover my personal creative process. I utilized Rosemarie Anderson's Intuitive Inquiry method, focusing on the change that would occur across all five cycles of my research experience. I conducted interviews of those who have had an impact in my growth, as well as

This paper serves to identify, explore, and discover my personal creative process. I utilized Rosemarie Anderson's Intuitive Inquiry method, focusing on the change that would occur across all five cycles of my research experience. I conducted interviews of those who have had an impact in my growth, as well as understanding of my creative process or the elements which make it. I logged personal journal entries, to emphasize the daily experience I have with my process, outside of a written paper. This paper is written from the perspective of one woman's personal experience, and thus contains both formal research articles and informal and personal journal entries. Journal entries are interspersed with academic writing, to affirm the simultaneous personal nature and academic relevancy of the topic. I began my research with five themes to guide me in various directions, with the hope I would uncover more information along the way, leading to more paths to follow. During the course of study, three new themes were uncovered, reaction, relation, and restoration, and juxtaposed with other research and personal reflection. I then, based off these later themes and further research, developed a set of instructions for use beyond my undergraduate experience, specifically for places where I must act without the guidance of instructors. The three new themes that emerged had much in common with the themes from previous cycles. This leads me to believe that I have been aware of my process all along, and had yet to put it into words. This in itself is a remarkable light bulb moment, as is knowing that I may be more aware of my habits than I realize, if only I am to write them down and purposefully acknowledge them for what they are.
ContributorsWalls, Emma Jane (Author) / Roses-Thema, Cynthia (Thesis director) / Kaplan, Robert (Committee member) / Department of Psychology (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
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Description
My thesis project entitled Petticoats for Petty Killers was a feature length screenplay intended to be a solid first draft in the area of screenwriting. The story follows a young woman named Lottie in Victorian Era London, as women in her class are murdered by a serial killer. When her

My thesis project entitled Petticoats for Petty Killers was a feature length screenplay intended to be a solid first draft in the area of screenwriting. The story follows a young woman named Lottie in Victorian Era London, as women in her class are murdered by a serial killer. When her best friend becomes a victim, Lottie takes it upon herself to dress up as a man and solve the crime. In order to complete this project, I began in an Introduction to Screenwriting course in order to understand the basics. From formatting, to story, and plot I learned the essentials of screenwriting. Though often lacking written detail, screenplays require a visualization of the actual film. My conception of the project came from murder mysteries, period pieces, and concepts involving hardheaded women head of their time. This included Jack the Ripper, Sherlock Holmes, The Da Vinci Code, and Outlander. I researched the victorian era with Great Courses, read screenwriting books such as Save the Cat and The Writer’s Journey, and read screenplays for films. Most helpful was the former novel and the screenplay for Silence of the Lambs, as the story followed the same flow with a strong female protagonist. I spent time drafting outlines, treatments, and character development in order to keep a strong flow and dynamic character arcs. With the basics in place, I wrote the first twenty pages (the first act) a handful of times. The outline was perfected and written out into the full eighty-three pages. With a lot of exposition, stagnant characters, weird time jumps, and too much dialogue I redid the first act another two times. Finally, my director and I determined that further changes would be reserved for later drafts, and that this first draft of eighty-three pages was complete.
ContributorsLee, Samantha Morrow (Author) / Bernstein, Gregory (Thesis director) / Nascimento, Eliciana (Committee member) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
DescriptionAn artistic film about a girl piecing together memories in search of meaning and hope.
ContributorsFarina, Chiara Rosa (Author) / Chiara, Farina (Thesis director) / Janaki, Cedanna (Committee member) / Scott, Jason (Committee member) / Department of English (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
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Description

A guide to implementing empathy in crisis communications

ContributorsLong, Mary Louise (Author) / Schmidtke, Lisa (Thesis director) / Bovio, Sonia (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2021-05