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South Korea possesses the only culture to successfully create a transnationality and hybridity formula that is not replicable. So why Korea and why now? The goal of this thesis creative project is to demonstrate the marketing and communications strategies used in the arts and culture industry to drive global awareness

South Korea possesses the only culture to successfully create a transnationality and hybridity formula that is not replicable. So why Korea and why now? The goal of this thesis creative project is to demonstrate the marketing and communications strategies used in the arts and culture industry to drive global awareness and interest in K-Pop. In order to achieve that goal, I created HellotoHallyu.com, a website designed for an audience of Millennials and Generation Z English speakers to increase their awareness of the growth and impact of the Korean Wave in a fun and engaging way. So those who may hear a song by K-Pop idol group BTS on a music awards show in the U.S. can get themselves up-to-speed before diving into the fast-paced world of K-culture gossip sites and forums. Hello to Hallyu delivers consumer-friendly, educational content easily understood by English speakers with no prior knowledge of Korean culture, while still piquing the interest of K-pop connoisseurs. It provides the background necessary for even the most dedicated fans to glean new knowledge of Korea's cultural industry and a new perspective on the content they consume. Hello to Hallyu is based on a combination of secondary and primary research conducted over four semesters beginning Spring 2017 and continuing through Spring 2018. This project is set up as an ever-expanding resource freely available to anyone with internet access. The research required to maintain the site will continue with the Wave. However, the content currently on the site is evergreen, a documentation of the history of the Wave as explained in peer-reviewed articles and by Dr. Ingyu Oh as well as a documentation of my personal experience with Hallyu while in Korea and as a Westerner living in the U.S. The site's goal is to demonstrate the marketing and communications strategies used in the industry to drive global awareness and interest. Through this means, Hello to Hallyu aims to provide fully developed multimedia content intended to increase English speakers' awareness of the growth and impact of the Korean Wave as shown through site visits, content views, and audience engagement.
ContributorsTravis, Lisa Anne (Author) / Hass, Mark (Thesis director) / Shewell, Justin (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Description

A guide to implementing empathy in crisis communications

ContributorsLong, Mary Louise (Author) / Schmidtke, Lisa (Thesis director) / Bovio, Sonia (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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DescriptionOur thesis dives deeper into the rise of machine learning and how digital advertising can find target audiences to share independent artists music in a more efficient way. Our goal is to show how effective these tactics are for independent artists looking to start their career in the music industry.
ContributorsPatrick, Angela Rose (Co-author) / Fees, Max (Co-author) / Kinerk, Cole (Co-author) / Hass, Mark (Thesis director) / Patrick, Brad (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12
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Description

Moving Mommas is a free health resource that provides expecting mothers with evidence-based information about healthy ways to exercise during pregnancy and the benefits of exercise for mom and baby. See more at: movingmommas.squarespace.com

ContributorsBamba, Ghania (Author) / Edgerly, Jamie (Co-author) / Cataldo, Donna (Thesis director) / Brady, Valerie (Committee member) / Barnum, Leslie (Committee member) / Barrett, The Honors College (Contributor) / College of Health Solutions (Contributor)
Created2022-05
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Description

Moving Mommas is a free health resource that provides expecting mothers with evidence-based information about healthy ways to exercise during pregnancy and the benefits of exercise for mom and baby. See more at: movingmommas.squarespace.com

ContributorsBamba, Ghania (Author) / Edgerly, Jamie (Co-author) / Cataldo, Donna (Thesis director) / Brady, Valerie (Committee member) / Barnum, Leslie (Committee member) / Barrett, The Honors College (Contributor) / College of Health Solutions (Contributor)
Created2022-05
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Description

Moving Mommas is a free health resource that provides expecting mothers with evidence-based information about healthy ways to exercise during pregnancy and the benefits of exercise for mom and baby. See more at: movingmommas.squarespace.com

ContributorsBamba, Ghania (Author) / Edgerly, Jamie (Co-author) / Cataldo, Donna (Thesis director) / Brady, Valerie (Committee member) / Barnum, Leslie (Committee member) / Barrett, The Honors College (Contributor) / College of Health Solutions (Contributor)
Created2022-05
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ContributorsEdgerly, Jamie (Author) / Bamba, Ghania (Co-author) / Cataldo, Donna (Thesis director) / Brady, Valerie (Committee member) / Barnum, Leslie (Committee member) / Barrett, The Honors College (Contributor) / Nursing (Contributor)
Created2022-05
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ContributorsEdgerly, Jamie (Author) / Bamba, Ghania (Co-author) / Cataldo, Donna (Thesis director) / Brady , Valerie (Committee member) / Barnum, Leslie (Committee member) / Barrett, The Honors College (Contributor) / Nursing (Contributor)
Created2022-05
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ContributorsEdgerly, Jamie (Author) / Bamba, Ghania (Co-author) / Cataldo, Donna (Thesis director) / Brady, Valerie (Committee member) / Barnum, Leslie (Committee member) / Barrett, The Honors College (Contributor) / Nursing (Contributor)
Created2022-05