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- Creators: Himberg, Julia
Description
This dissertation examines the ways ABC/Disney's Ugly Betty (ABC 2006-2010) manufactures diversity to create an illusion of the U.S. as a site of multiple pluralisms and equality by re-scripting the ugly duckling parable as a Latino de-racialization project and assimilation narrative. The success of the show's original version, Colombian telenovela, Yo Soy Betty, La Fea (RCN 1999-2001), escalated into an international franchise, licensed by and culturally adapted for television markets around the globe. The image the United States promotes of itself, as seen through its media products (especially Disney products) valorize and export discourses of The American Dream around the globe. In order to maintain this carefully crafted self-image, one that masks the ongoing racial oppression and colonial holdings, depictions of diversity are manufactured.
This study examines the Disney affiliated series Ugly Betty to assess how the culture and identity of Betty Suarez, its titular character, as a Mexican-American woman is manufactured. Of particular interest is how she is coded as a diverse member of U.S. workforce, and how her transformative makeover from ugly duckling can be read as an assimilation narrative from racialized ethnic invader to white American professional. Using criteria extracted from scholarship and cultural production regarding Latina identity formation, I locate Betty within what I call the spectrum of assimilation among U.S. Latinas. Because there are various ways in which one negotiates, expresses and balances the multiple cultural, racial and classed components of their self-identity, I tease out markers from existing theories to locate Betty's self-projected cultural identity within the series narrative.
Building on the evidence gathered regarding Betty's rejection of a politicized Latina identity, this project analyzes the implications of the choice of New York City as site of Betty's transformation and how the use of queer visibility and American Dream discourse inform a reading of Betty as assimilation narrative. This dissertation concludes with a brief analysis of two shows featuring Latina titular characters. Both Cristela (ABC 2014-) and Jane the Virgin (CW 2014-) are successors of Ugly Betty yet diverge in the way their portrayals of Latinidades include more nuanced and pluralistic representations.
This study examines the Disney affiliated series Ugly Betty to assess how the culture and identity of Betty Suarez, its titular character, as a Mexican-American woman is manufactured. Of particular interest is how she is coded as a diverse member of U.S. workforce, and how her transformative makeover from ugly duckling can be read as an assimilation narrative from racialized ethnic invader to white American professional. Using criteria extracted from scholarship and cultural production regarding Latina identity formation, I locate Betty within what I call the spectrum of assimilation among U.S. Latinas. Because there are various ways in which one negotiates, expresses and balances the multiple cultural, racial and classed components of their self-identity, I tease out markers from existing theories to locate Betty's self-projected cultural identity within the series narrative.
Building on the evidence gathered regarding Betty's rejection of a politicized Latina identity, this project analyzes the implications of the choice of New York City as site of Betty's transformation and how the use of queer visibility and American Dream discourse inform a reading of Betty as assimilation narrative. This dissertation concludes with a brief analysis of two shows featuring Latina titular characters. Both Cristela (ABC 2014-) and Jane the Virgin (CW 2014-) are successors of Ugly Betty yet diverge in the way their portrayals of Latinidades include more nuanced and pluralistic representations.
ContributorsMartinez, Michelle (Author) / Haggins, Bambi (Thesis advisor) / Danielson, Marivel (Committee member) / Himberg, Julia (Committee member) / Arizona State University (Publisher)
Created2015
Description
This study explored the perspectives and experiences of eight women active within a particular location of the collective social media landscape. One aspect of the research centered around critiquing mainstream media diets for encouraging fat stigma and deepening the negative effects of stereotyping larger bodies. The research questions centered around transgressive media diets, specifically those that were body positive, and focused on if they could help to eradicate fat stigma and educate the masses on false stereotypes. To examine this, eight plus-size fashion bloggers and/or plus-size models were interviewed following a semi-structured format. These women, as bloggers and Instagrammers with a strong presence in the plus-size fashion industry, were both content producers as well as consumers, and their personal narratives enabled the study to better understand the complex interconnections between production and consumption, self-expression and the politics of self-representation, the cooptation of these self-representations by profit-oriented media interest, and how commodification shapes the transgressive potential of these representations. The research also found that many content creators came to transgressive media diets because they saw a lack of representation and decided that they must make that representation for themselves. The study also examined what community building meant within the porous landscape of social media platforms and the relationship between identity building and community building as social processes. Many of the participants brought up examples of fat discrimination yet many defined themselves as "confident" or "badass", thus finding ways to empower themselves despite the pressure of societal norms. Some of this empowerment came from finding a community online. Finally, these plus-size models and fashion bloggers moved through a thin ideal industry by demanding and being examples of diversity.
ContributorsValentine, Erin (Author) / Katsulis, Yasmina (Thesis advisor) / Himberg, Julia (Committee member) / McGibbney, Michelle (Committee member) / Arizona State University (Publisher)
Created2018
Description
The television industry has experienced major changes in the past decade that have affected our behaviors, expectations, and perceptions of the world. New services offer different methods of consuming media and shift the way the industry defines television. The following research reflects on past trends in television history and the current landscape in order to understand how television will continue to evolve, adapt, or return to old practices as it reacts to audiences' needs. From the growth of binge-watching to the proliferation of connected devices and digital technologies, the television industry faces many new challenges and opportunities. Consumers have shifted from the post-network era of cable's dominance to the leading online, digital services that enhance consumers' desires to have television anywhere and everywhere. Although these changes threaten the industry's current advertising models, they also present new ways for networks to connect with quality audiences, and thereby, shape our identities and consumer culture. This study analyzes the influence of these changes and considers how the current state of the television industry may continue to change in the future.
ContributorsDorsey, Caitlin Renee (Author) / Himberg, Julia (Thesis director) / Haggins, Bambi (Committee member) / Department of English (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
There is currently a proliferation of images of transgender youth in popular discourse, many of which reflect the threat to capitalist heteronormativity that transgender young people pose to contemporary U.S. society. This veritable explosion in media visibility of transgender youth must be critically examined. This dissertation explores media economies of transgender youth visibility by examining media and self-represented narratives by and about transgender young people in contemporary U.S. popular discourse to uncover where, and how, certain young transgender bodies become endowed with value in the service of the neoliberal multicultural U.S. nation-state. As normative transgender youth become increasingly visible as signifiers of the progress of the tolerant U.S. nation, transgender youth who are positioned further from the intelligible field of U.S. citizenship are erased.
Utilizing frameworks from critical transgender studies, youth studies, and media studies, this project illustrates how value is distributed, and at the expense of whom this process of assigning value occurs, in media economies of transgender youth visibility. Discursive analyses of online self-representations, as well as of online representations of media narratives, facilitate this investigation into how transgender youth negotiate the terms of those narratives circulating about them in U.S. contemporary media. This project demonstrates that increases in visibility do not always translate into political power; at best, they distract from the need for political interventions for marginalized groups, and at worst, they erase those stories already far from view in popular discourse: of non-normative transgender youth who are already positioned outside the realm of intelligibility to a national body structured by a heteronormative binary gender system.
Utilizing frameworks from critical transgender studies, youth studies, and media studies, this project illustrates how value is distributed, and at the expense of whom this process of assigning value occurs, in media economies of transgender youth visibility. Discursive analyses of online self-representations, as well as of online representations of media narratives, facilitate this investigation into how transgender youth negotiate the terms of those narratives circulating about them in U.S. contemporary media. This project demonstrates that increases in visibility do not always translate into political power; at best, they distract from the need for political interventions for marginalized groups, and at worst, they erase those stories already far from view in popular discourse: of non-normative transgender youth who are already positioned outside the realm of intelligibility to a national body structured by a heteronormative binary gender system.
ContributorsReinke, Rachel Anne (Author) / Switzer, Heather D. (Thesis advisor) / Aizura, Aren (Committee member) / Anderson, Lisa (Committee member) / Himberg, Julia (Committee member) / Arizona State University (Publisher)
Created2016
Description
Spotlighting the figure of the exceptional disabled girl as she circulates in the contemporary mediascape, this dissertation traces how this figure shapes the contours of a post-Americans with Disabilities Act structure of feeling. I contend that the figure of the exceptional disabled girl operates as a reparative future girl. As a reparative figure, she is deployed as a sign of the triumph of U.S. benevolence, as well as a stand-in for the continuing fantasy and potential of the promise of the American dream, or the good life. Affectively managing the fraying of the good life through a shoring up of ablenationalism, the figure of the exceptional disabled girl rehabilitates the nation from a place of ignorance to understanding, from a place of nervous anxiety to one of hopeful promise, and from a precarious present to a not-so-bleak-looking future.
Placing feminist cultural studies theories of affect in conversation with feminist disability studies and girlhood studies, this dissertation maps evocations of disabled girlhood. It traces how certain affective states as an intersubjective glue stick to specific disabled girls’ bodies and how these intersubjective attachments generate an emergent affective atmosphere that attempts to repair the fraying fantasy of the good life. Utilizing affect as methodology and object of analysis, this dissertation interrogates ambivalent visual artifacts: ranging from the “real” figure of the disabled girl through YouTubers, Charisse Living with Cerebral Palsy and Rikki Poynter, to a fictional disabled girl in Degrassi: Next Class; spanning from physically disabled beauty pageant contestants to autistic girls learning how to dance; and, finally, looking to a black disabled girl in her life and death, Jerika Bolen. I contend that through their roles as disability educators, shared objects of happiness and optimism, and pedagogues of death, exceptional disabled girls have been deployed as guides on a new roadmap to ideal, affective post-ADA citizenhood.
Placing feminist cultural studies theories of affect in conversation with feminist disability studies and girlhood studies, this dissertation maps evocations of disabled girlhood. It traces how certain affective states as an intersubjective glue stick to specific disabled girls’ bodies and how these intersubjective attachments generate an emergent affective atmosphere that attempts to repair the fraying fantasy of the good life. Utilizing affect as methodology and object of analysis, this dissertation interrogates ambivalent visual artifacts: ranging from the “real” figure of the disabled girl through YouTubers, Charisse Living with Cerebral Palsy and Rikki Poynter, to a fictional disabled girl in Degrassi: Next Class; spanning from physically disabled beauty pageant contestants to autistic girls learning how to dance; and, finally, looking to a black disabled girl in her life and death, Jerika Bolen. I contend that through their roles as disability educators, shared objects of happiness and optimism, and pedagogues of death, exceptional disabled girls have been deployed as guides on a new roadmap to ideal, affective post-ADA citizenhood.
ContributorsTodd, Anastasia (Author) / Switzer, Heather (Thesis advisor) / Fonow, Mary Margaret (Thesis advisor) / Himberg, Julia (Committee member) / Arizona State University (Publisher)
Created2016
Description
I've spent the last four-plus years in Arizona studying to earn a degree that hopefully will get me an interesting and well-paying job. Unfortunately, I'm not sure that my Filmmaking Practices degree will adequately describe what I've done with my time at Arizona State University. In addition to studying film, I spent my first year in the Walter Cronkite School of Journalism and Mass Communication; I wrote for, acted in, and later directed and hosted the webshow Devil's Chowda for The State Press; I did marketing for companies including HBO and RAW Rolling Papers; I performed improv comedy every week with Barren Mind Improv for two semesters; I wrote and acted in Farce Side Comedy Hour sketch comedy this past semester. It is clear that my interests do not lie in one area \u2014 my education is mostly in film, my resume is mostly marketing, and my extra-curricular interests lie mostly in comedy. To best prepare myself for the job market post-graduation, I believe that I need an example of my work to show a prospective employer that I have knowledge beyond how a camera works and the films of Steven Spielberg. To do this, I have chosen to create two spec advertising campaigns for large companies: Heinz and Burger King. This allows me to use my knowledge in film, marketing, and comedy all at once. The Heinz campaign revolves around real-world experiences of children using their French fry as a utensil rather than a food item. The Burger King campaign is based around a limited-time offer to get an entry code into a contest for a bathtub full of chicken nuggets. Each campaign is fleshed out with video advertisement storyboards, audio advertisement scripts, print advertisement mock-ups, and social media hashtags and plans.
ContributorsMiller, Daniel Jordan (Author) / Haggins, Bambi (Thesis director) / Himberg, Julia (Committee member) / Barrett, The Honors College (Contributor)
Created2015-12
Description
This dissertation project examines the cultural labor of the drag queen in the United States (US). I explore how the drag queen can be understood as a heuristic to understand the stakes and limits of belonging and exceptionalism. Inclusion in our social and national belonging in the US allows for legibility and safety, however, when exceptional or token figures become the path towards achieving belonging, it can leave out those who are unable to conform, which are often the most vulnerable folks. I argue that attending to the drag queen’s trajectory, we can trace the ways that multiply-marginalized bodies navigate attempts to include, subsume, and erase their existence by the nation-state while simultaneously celebrating and consuming them in the realm of media and consumer culture. In the first chapter I introduce the project, the context and the stakes involved. Chapter two examines representations of drag queens in films to unpack how these representations have layered over time for American audiences, and positions these films as necessary building blocks for queer semiosis for viewers to return to and engage with. Chapter three analyzes RuPaul and RuPaul’s Drag Race to outline RuPaul labor as an exceptional subject, focusing on his investment in homonormative politics and labor supporting homonationalist projects. Chapter four centers questions of trans* identity and race, specifically Blackness to analyze how Drag Race renders certain bodies and performances legitimate and legible, constructing proper drag citizens. Chapter five utilizes ethnographic methods to center local drag communities, focusing on The Rock and drag performers in Phoenix, Arizona to analyze how performers navigate shifting media discourses of drag and construct a queer performance space all their own.
ContributorsCollier, Cassandra M (Author) / Anderson, Lisa M. (Thesis advisor) / Bailey, Marlon M (Committee member) / Himberg, Julia (Committee member) / Arizona State University (Publisher)
Created2020