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Online social media is popular due to its real-time nature, extensive connectivity and a large user base. This motivates users to employ social media for seeking information by reaching out to their large number of social connections. Information seeking can manifest in the form of requests for personal and time-critical

Online social media is popular due to its real-time nature, extensive connectivity and a large user base. This motivates users to employ social media for seeking information by reaching out to their large number of social connections. Information seeking can manifest in the form of requests for personal and time-critical information or gathering perspectives on important issues. Social media platforms are not designed for resource seeking and experience large volumes of messages, leading to requests not being fulfilled satisfactorily. Designing frameworks to facilitate efficient information seeking in social media will help users to obtain appropriate assistance for their needs

and help platforms to increase user satisfaction.

Several challenges exist in the way of facilitating information seeking in social media. First, the characteristics affecting the user’s response time for a question are not known, making it hard to identify prompt responders. Second, the social context in which the user has asked the question has to be determined to find personalized responders. Third, users employ rhetorical requests, which are statements having the

syntax of questions, and systems assisting information seeking might be hindered from focusing on genuine questions. Fouth, social media advocates of political campaigns employ nuanced strategies to prevent users from obtaining balanced perspectives on

issues of public importance.

Sociological and linguistic studies on user behavior while making or responding to information seeking requests provides concepts drawing from which we can address these challenges. We propose methods to estimate the response time of the user for a given question to identify prompt responders. We compute the question specific social context an asker shares with his social connections to identify personalized responders. We draw from theories of political mobilization to model the behaviors arising from the strategies of people trying to skew perspectives. We identify rhetorical questions by modeling user motivations to post them.
ContributorsRanganath, Suhas (Author) / Liu, Huan (Thesis advisor) / Lai, Ying-Cheng (Thesis advisor) / Tong, Hanghang (Committee member) / Vaculin, Roman (Committee member) / Arizona State University (Publisher)
Created2017
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Description
The pervasive use of social media gives it a crucial role in helping the public perceive reliable information. Meanwhile, the openness and timeliness of social networking sites also allow for the rapid creation and dissemination of misinformation. It becomes increasingly difficult for online users to find accurate and trustworthy information.

The pervasive use of social media gives it a crucial role in helping the public perceive reliable information. Meanwhile, the openness and timeliness of social networking sites also allow for the rapid creation and dissemination of misinformation. It becomes increasingly difficult for online users to find accurate and trustworthy information. As witnessed in recent incidents of misinformation, it escalates quickly and can impact social media users with undesirable consequences and wreak havoc instantaneously. Different from some existing research in psychology and social sciences about misinformation, social media platforms pose unprecedented challenges for misinformation detection. First, intentional spreaders of misinformation will actively disguise themselves. Second, content of misinformation may be manipulated to avoid being detected, while abundant contextual information may play a vital role in detecting it. Third, not only accuracy, earliness of a detection method is also important in containing misinformation from being viral. Fourth, social media platforms have been used as a fundamental data source for various disciplines, and these research may have been conducted in the presence of misinformation. To tackle the challenges, we focus on developing machine learning algorithms that are robust to adversarial manipulation and data scarcity.

The main objective of this dissertation is to provide a systematic study of misinformation detection in social media. To tackle the challenges of adversarial attacks, I propose adaptive detection algorithms to deal with the active manipulations of misinformation spreaders via content and networks. To facilitate content-based approaches, I analyze the contextual data of misinformation and propose to incorporate the specific contextual patterns of misinformation into a principled detection framework. Considering its rapidly growing nature, I study how misinformation can be detected at an early stage. In particular, I focus on the challenge of data scarcity and propose a novel framework to enable historical data to be utilized for emerging incidents that are seemingly irrelevant. With misinformation being viral, applications that rely on social media data face the challenge of corrupted data. To this end, I present robust statistical relational learning and personalization algorithms to minimize the negative effect of misinformation.
ContributorsWu, Liang (Author) / Liu, Huan (Thesis advisor) / Tong, Hanghang (Committee member) / Doupe, Adam (Committee member) / Davison, Brian D. (Committee member) / Arizona State University (Publisher)
Created2019
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Description
Cyberbullying is a phenomenon which negatively affects individuals. Victims of the cyberbullying suffer from a range of mental issues, ranging from depression to low self-esteem. Due to the advent of the social media platforms, cyberbullying is becoming more and more prevalent. Traditional mechanisms to fight against cyberbullying include use of

Cyberbullying is a phenomenon which negatively affects individuals. Victims of the cyberbullying suffer from a range of mental issues, ranging from depression to low self-esteem. Due to the advent of the social media platforms, cyberbullying is becoming more and more prevalent. Traditional mechanisms to fight against cyberbullying include use of standards and guidelines, human moderators, use of blacklists based on profane words, and regular expressions to manually detect cyberbullying. However, these mechanisms fall short in social media and do not scale well. Users in social media use intentional evasive expressions like, obfuscation of abusive words, which necessitates the development of a sophisticated learning framework to automatically detect new cyberbullying behaviors. Cyberbullying detection in social media is a challenging task due to short, noisy and unstructured content and intentional obfuscation of the abusive words or phrases by social media users. Motivated by sociological and psychological findings on bullying behavior and its correlation with emotions, we propose to leverage the sentiment information to accurately detect cyberbullying behavior in social media by proposing an effective optimization framework. Experimental results on two real-world social media datasets show the superiority of the proposed framework. Further studies validate the effectiveness of leveraging sentiment information for cyberbullying detection.
ContributorsDani, Harsh (Author) / Liu, Huan (Thesis advisor) / Tong, Hanghang (Committee member) / He, Jingrui (Committee member) / Arizona State University (Publisher)
Created2017