Many social media platforms have changed the way audiences consume news and how journalists operate, and since the implementation of TikTok, more users are hooked than ever before. According to Forbes.com, TikTok was the number one app downloaded globally in 2022, with 672 million downloads. Here in the United States, 99 million people downloaded the app last year (Koetsier, 2023). With TikTok’s popular presence, it revolutionizes the relationship between the audience and journalists to allow them to connect with a younger demographic. TikTok’s societal relevance has not only been elevating, but elevated like never before due to the high engagement and viewership from people across the country. With the slow decline of viewership in local TV news, connecting with viewers is more important than ever. TikTok plays a massive role in delivering the news, especially to viewers who do not have time nor inclination to watch the 6 p.m. news. Journalists can deliver news on TikTok – usually in one minute or less – that is always available to the viewer. TikTok is important to increase content and audience engagement by providing viewers who are already on the platform with fast and constant access to news. While digital areas on news websites exist, adding coverage TikTok provides the viewer with a quick on the go experience while already on the app.

When you see someone who looks like you or sounds like you in a major magazine, film, or book, how does it really make you feel? Do you feel liberated? Do you feel seen and validated? Or perhaps you read a negative article or comment about your people that are solely based on stereotypes, would you feel ashamed or saddened by your thought processes following the comments made about you, from individuals who don’t even know you? Does this affect the way you look at yourself or present yourself to the world as a result? And if so, how? This creative project is a self-journey of analyzing the various ways my self-esteem has fluctuated in response to different types of representations or topics related to Indigenous peoples over the course of ten weeks. It consists of multiple vulnerable reflection essays and curation of 85+ Tik Tok videos in an attempt to answer why representation matters, how it matters, and what is our personal role in it from an Indigenous perspective.

Bad actor reporting has recently grown in popularity as an effective method for social media attacks and harassment, but many mitigation strategies have yet to be investigated. In this study, we created a simulated social media environment of 500,000 users, and let those users create and review a number of posts. We then created four different post-removal algorithms to analyze the simulation, each algorithm building on previous ones, and evaluated them based on their accuracy and effectiveness at removing malicious posts. This thesis work concludes that a trust-reward structure within user report systems is the most effective strategy for removing malicious content while minimizing the removal of genuine content. This thesis also discusses how the structure can be further enhanced to accommodate real-world data and provide a viable solution for reducing bad actor online activity as a whole.