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The Student Impact Coalition for Knowledge, also known as SICK, is a student coalition run by three undergraduates who sought to create an outlet for students to vote on their favorite places on and around campus. They noticed that there was no easily accessible place to share their recommendations with

The Student Impact Coalition for Knowledge, also known as SICK, is a student coalition run by three undergraduates who sought to create an outlet for students to vote on their favorite places on and around campus. They noticed that there was no easily accessible place to share their recommendations with other students. Because of this, SICK presents awards to the coffee shop, fast food restaurant, hiking spot, podcast, or brunch place that receives the most votes.
With the solution, the team was able to create a mission statement for the Student Impact Coalition for Knowledge. The SICK awards allow students to make an impact by voting on their favorite things on and off campus in order to provide recommendations for others. Through extensive market research, the team identified the target audience and how this coalition would be beneficial to the student population. Currently, SICK is limited to Arizona State University’s Tempe campus, but there are goals to expand to ASU’s other campuses before moving to other universities nationwide. Through growth and financial sustainability, the team hopes that the coalition will become a useful tool for students across many campuses to share and receive recommendations for must-visit places around their college.
ContributorsMara, Danielle (Co-author) / Cotter, Kristen (Co-author) / Amer, Azza (Co-author) / Byrne, Jared (Thesis director) / Sebold, Brent (Committee member) / Electrical Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description
In 2010, social media, being made available in Arabic, made a large impact in the Middle-East, and social movements throughout several countries exploded from those regions, using the power of social media to their advantage and creating new discussions which were not able to be spoken prior to the introduction

In 2010, social media, being made available in Arabic, made a large impact in the Middle-East, and social movements throughout several countries exploded from those regions, using the power of social media to their advantage and creating new discussions which were not able to be spoken prior to the introduction of social media in Arabic. Besides creating new social movements, social media has resulted in the transformation and evolution of socialization and how people communicate in their daily lives.
Social media changed the system of networks and connectivity, making communication more tenacious, adaptable, and efficient than ever. Social media is often criticized as a reason for why social movements have not met desired results; however, this is not the fault of social media, rather the fault of the disorganization of people. In this essay, these ideas will be explored, and the many criticisms and misconceptions of social media will be addressed and challenged, creating a more realistic image of social movements with the added power of the new technology called social media.
ContributorsMoen, Anders Jacob (Author) / Ackroyd, William (Thesis director) / Keahey, Jennifer (Committee member) / School of Social and Behavioral Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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Description
This project looks at the impact that the internet has had on society, and how it has shaped the way that digitally native generations live their lives. More specifically, this thesis showcases what it means for younger generations to be digitally native and how engaging with technology while growing u

This project looks at the impact that the internet has had on society, and how it has shaped the way that digitally native generations live their lives. More specifically, this thesis showcases what it means for younger generations to be digitally native and how engaging with technology while growing up affects the way that these individuals experience contemporary adolescence. Generation X is said to be the last group of people to experience life before the spread of the personal computer and internet access. Newer generations, such as Generation Z, have grown up having constant and easy access to the internet, all of the information it encompasses, and its additional functions. This access has shaped much of the generation as individuals as well as society as a whole. It can be argued that the human experience has been fundamentally different for those born after the creation of the internet and the rapid increase in accessible technology that followed. Through an interview with a participant from Generation X, I will showcase the transformative role that the internet and technology has played in major life events for a digitally native individual compared to that of individuals from older generations. As a member of Generation Z, I will compare my personal narrative regarding ten different life events occurring between the ages of five to 25 that I feel are common and impactful to the narrative a of non-digitally native individual. I expect to see that the internet and the creation of cyber culture that we see through social media has enhanced many of the defining events for younger generations growing up in some positive ways as well as some negative ways. Thus, growing up only knowing the internet and its purposes has altered the way that our experiences play out as we age, for good and for bad.
ContributorsTomchak, Marissa Janine (Author) / Ingram-Waters, Mary (Thesis director) / Brian, Jennifer (Committee member) / Department of Psychology (Contributor) / School of Politics and Global Studies (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description
The purpose of this thesis is to formulate a reliable promotion strategy that will help future independent artists effectively gain exposure and create an engaged and enthusiastic audience. To do this, we set out to create moments of discovery - the moment when a listener decides they have a particular

The purpose of this thesis is to formulate a reliable promotion strategy that will help future independent artists effectively gain exposure and create an engaged and enthusiastic audience. To do this, we set out to create moments of discovery - the moment when a listener decides they have a particular affinity for an artist or song - by introducing Apollo Bravo to audiences that are most likely to enjoy what Apollo Bravo has to offer. The methodology underlying these campaigns was to present authentic and attention-grabbing content, in both brief and extended methods, to people who are most likely to enjoy Apollo Bravo.

From our research, we found that for as little as $5 a day, an independent artist can make effective introductions to audiences most likely to enjoy what they have to offer without compromising artistic expression, while also learning from and engaging with their growing audience.
ContributorsFees, Maximilian Soza (Co-author) / Kinerk, Cole (Co-author) / Patrick, Angela (Co-author) / Hass, Mark (Thesis director) / Patrick, Brad (Committee member) / Arts, Media and Engineering Sch T (Contributor) / School of Civic & Economic Thought and Leadership (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12
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Description
The scientific research conducted by science, technology, engineering, and mathematics (STEM) institutions is groundbreaking. Everyday, scientists create a deeper understanding of the world around us, and then communicate that understanding through journal papers, articles, and conferences. To strengthen these traditional forms of communication, science communicators can use social media platforms

The scientific research conducted by science, technology, engineering, and mathematics (STEM) institutions is groundbreaking. Everyday, scientists create a deeper understanding of the world around us, and then communicate that understanding through journal papers, articles, and conferences. To strengthen these traditional forms of communication, science communicators can use social media platforms such as Twitter and Facebook to promote themselves and earn digital audience engagement that will grow the impact and success of their research. This thesis synthesizes research on human communication theories, digital user behavior, and science communication practices in order to create the “Science Communicator’s Guide to Social Media Engagement”. This guide empowers science communicators to utilize social media in a way that can increase their digital audience engagement, expand the reach of their research, and ultimately amplify their professional presence in the scientific community.
ContributorsVandekop, Victoria Margueritte (Author) / Asner, Greg (Thesis director) / Martin, Roberta (Committee member) / Hugh Downs School of Human Communication (Contributor) / Watts College of Public Service & Community Solut (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12
Description
Ever since Cleveland-based disc jockey Alan Freed coined the term "rock 'n' roll" in the early 1950s, the genre has gone through various mass media and digital changes over the decades. These changes took place on the radio, television and internet. Each platform had its own unique ways of increasing

Ever since Cleveland-based disc jockey Alan Freed coined the term "rock 'n' roll" in the early 1950s, the genre has gone through various mass media and digital changes over the decades. These changes took place on the radio, television and internet. Each platform had its own unique ways of increasing the popularity of rock artists as well as the genre itself. Although the radio is not as popular today as it was in the 20th century, it helped pave the way for today’s most popular music streaming platforms like Spotify and Apple Music. The television gave artists a chance to be seen nationally or even worldwide. Music videos and live performances allowed viewers to see past artists’ voices and witness their energy. The internet gave bands and artists multiple platforms to share their content and connect with fans. In 2020, having a social media presence became essential for artists wanting to maintain a successful music career during the COVID-19 pandemic. Rock music most likely would not be what it is today if it had not gone through these various changes.
ContributorsUrriola, Monica (Author) / Thornton, Leslie (Thesis director) / Agne, Tim (Committee member) / School of International Letters and Cultures (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12
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Description

Online dating apps are prevalent within dating culture, but they are also forms of social media. Although the way in which people use these apps might be more targeted than other forms of social media, it seems likely that the problems associated with social media could very well apply to

Online dating apps are prevalent within dating culture, but they are also forms of social media. Although the way in which people use these apps might be more targeted than other forms of social media, it seems likely that the problems associated with social media could very well apply to dating apps too. However, this is an empirical question that begs a scientific and systematic investigation. Dating apps have a number of unique dynamics, such as being centered around romantic relationships with the users on the service and judging & being judged by others. Self-objectification, a form of extreme public self-awareness, has been tied to both social media usage and more recently to dating app usage. Prior research examining self-objectification within and between dating app users has been inconclusive; it is not clear whether more frequent dating app usage predicts self-objectification or not. The current study aimed to clarify the relationship between dating app usage and self-objectification. Data were collected from 174 college students who were active dating app users. They were polled on their frequency of dating app usage and given a self-administered self-objectification inventory online. Findings show that self-objectification differs significantly across dating app usage groups. Additionally, a moderation effect of race was found. For white participants, the more frequently they used data app, the more self-objectification they reported. For non-white participants, there was a nonlinear relationship between data app usage and self-objectification. Among non-white dating app users, low and high dating app usage groups reported higher self-objectification than the moderate dating app usage group. Limitations and implications of the study are discussed to hopefully offer insights into the relationships between dating app usage and self-objectification.

ContributorsHuynh, Justin (Author) / Kwan, Virginia (Thesis director) / Jakubczak, Laura (Committee member) / Barrett, The Honors College (Contributor) / School of Life Sciences (Contributor) / Department of Psychology (Contributor)
Created2022-05
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Description

This paper analyzes the r/fakedisordercringe subreddit to better understand the purpose of the server as it relates to socially gatekeeping disability, or determining who is legitimately disabled. A mixed-methods analysis is employed using communications, sociology, and psychology theoretical frameworks. Implications discuss disability visibility and other conditions affecting treatment of people

This paper analyzes the r/fakedisordercringe subreddit to better understand the purpose of the server as it relates to socially gatekeeping disability, or determining who is legitimately disabled. A mixed-methods analysis is employed using communications, sociology, and psychology theoretical frameworks. Implications discuss disability visibility and other conditions affecting treatment of people with disabilities.

ContributorsSpencer, Abigail (Author) / Cotton, Cassandra (Thesis director) / Symonds, Adam (Committee member) / Barrett, The Honors College (Contributor) / School of Social and Behavioral Sciences (Contributor)
Created2022-05
Description
Influencer marketing is when individuals with dedicated social media followings are sought out by brands to utilize their position on certain platforms to endorse a brand’s products and be compensated through payment or merchandise. I will be looking at the concept of trust when it comes to influencer marketing alongside

Influencer marketing is when individuals with dedicated social media followings are sought out by brands to utilize their position on certain platforms to endorse a brand’s products and be compensated through payment or merchandise. I will be looking at the concept of trust when it comes to influencer marketing alongside the Fogg Behavior Model. Used to evaluate an individual’s behavior in the decisions making process, The Fogg Behavior Model bases itself in a persuasive environment by focusing on three key elements: motivation, ability, and trigger. When utilized in collaboration with influencer marketing, these elements together could have a strong effect on driving consumer behaviors. I utilized one of the most recent and popular social media platforms, TikTok, known for its short-form mobile videos, to explore these behavioral elements in action. Like any other media platform, TikTok influencer marketing requires a high amount of trust between the consumer and influencer to be successful and efficiently persuade the target market. I collected primary research by surveying opinions on trust and buying behaviors based on three different videos. One video had a hidden partnership disclosure in the caption, the second had a plainly visible partnership disclosure, and the third had a plainly visible partnership disclosure and verbally disclosed the relationship between the brand and the influencer. The analysis showed that participants felt a higher degree of trust towards the video which contained a verbal disclosure of the influencer’s partnership with the brand. The results lacked specificity on whether this perception of trust would successfully lead to a purchase, which could be adjusted for in future research; however, it did show there was motivation through the Fogg Model to look further into the product presented. I recommend influencers be as transparent and genuine as possible to earn the trust or their followers, as well as ensure all three factors of Fogg are present to increase their persuasive abilities over consumers completing a purchase.
ContributorsGraves, Darien (Author) / Giles, Charles (Thesis director) / Schlacter, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Psychology (Contributor)
Created2022-05
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Description

Influencer marketing is when individuals with dedicated social media followings are sought out by brands to utilize their position on certain platforms to endorse a brand’s products and be compensated through payment or merchandise. I will be looking at the concept of trust when it comes to influencer marketing alongside

Influencer marketing is when individuals with dedicated social media followings are sought out by brands to utilize their position on certain platforms to endorse a brand’s products and be compensated through payment or merchandise. I will be looking at the concept of trust when it comes to influencer marketing alongside the Fogg Behavior Model. Used to evaluate an individual’s behavior in the decisions making process, The Fogg Behavior Model bases itself in a persuasive environment by focusing on three key elements: motivation, ability, and trigger. When utilized in collaboration with influencer marketing, these elements together could have a strong effect on driving consumer behaviors. I utilized one of the most recent and popular social media platforms, TikTok, known for its short-form mobile videos, to explore these behavioral elements in action. Like any other media platform, TikTok influencer marketing requires a high amount of trust between the consumer and influencer to be successful and efficiently persuade the target market. I collected primary research by surveying opinions on trust and buying behaviors based on three different videos. One video had a hidden partnership disclosure in the caption, the second had a plainly visible partnership disclosure, and the third had a plainly visible partnership disclosure and verbally disclosed the relationship between the brand and the influencer. The analysis showed that participants felt a higher degree of trust towards the video which contained a verbal disclosure of the influencer’s partnership with the brand. The results lacked specificity on whether this perception of trust would successfully lead to a purchase, which could be adjusted for in future research; however, it did show there was motivation through the Fogg Model to look further into the product presented. I recommend influencers be as transparent and genuine as possible to earn the trust or their followers, as well as ensure all three factors of Fogg are present to increase their persuasive abilities over consumers completing a purchase.

ContributorsGraves, Darien (Author) / Giles, Charles (Thesis director) / Schlacter, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2022-05