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- All Subjects: Social Media
- Creators: School of Politics and Global Studies
- Resource Type: Text
- Status: Published
An in depth look at the rhetoric behind the campus carry debate at the University of Texas at Austin. This thesis researched and examined primary sources from The Daily Texan and The Austin-American Statesman attempting to analyze what was at stake for both sides of the argument and what the most effective rhetorical tool was.
This paper examines the possible ties between social media influencers and their potential impact on the rise in affective polarization in the United States. With the growth of social media, its transition into a primary source of news, and with the open political atmosphere, one is left to wonder about the potential impact social media and its influencers may have on American affective polarization. The survey presented within the paper was designed in hopes of drawing a connection between the two, and to what extent it might be happening.
Key words: Social media, Facebook Live, audience engagement, critical information needs, local news
Based on research analyzed on the barriers between students and campus resources, the optimization of student outreach, and marketing strategies directed towards students, the creation of a student-led campus health resource followed. Analysis of this research showcased that the medium in which students resources were promoted, and the framework of the resource have an impact on students' awareness of the resource, attractiveness of the student resource, and student resource engagement. Based on these analyses and results, the creation of HealthU occurred to provide a visible, engaging, and attractive student resource to the Arizona State University student body.