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- All Subjects: Social Media
- All Subjects: Affect
Description
This study explored the perspectives and experiences of eight women active within a particular location of the collective social media landscape. One aspect of the research centered around critiquing mainstream media diets for encouraging fat stigma and deepening the negative effects of stereotyping larger bodies. The research questions centered around transgressive media diets, specifically those that were body positive, and focused on if they could help to eradicate fat stigma and educate the masses on false stereotypes. To examine this, eight plus-size fashion bloggers and/or plus-size models were interviewed following a semi-structured format. These women, as bloggers and Instagrammers with a strong presence in the plus-size fashion industry, were both content producers as well as consumers, and their personal narratives enabled the study to better understand the complex interconnections between production and consumption, self-expression and the politics of self-representation, the cooptation of these self-representations by profit-oriented media interest, and how commodification shapes the transgressive potential of these representations. The research also found that many content creators came to transgressive media diets because they saw a lack of representation and decided that they must make that representation for themselves. The study also examined what community building meant within the porous landscape of social media platforms and the relationship between identity building and community building as social processes. Many of the participants brought up examples of fat discrimination yet many defined themselves as "confident" or "badass", thus finding ways to empower themselves despite the pressure of societal norms. Some of this empowerment came from finding a community online. Finally, these plus-size models and fashion bloggers moved through a thin ideal industry by demanding and being examples of diversity.
ContributorsValentine, Erin (Author) / Katsulis, Yasmina (Thesis advisor) / Himberg, Julia (Committee member) / McGibbney, Michelle (Committee member) / Arizona State University (Publisher)
Created2018
Description
The purpose of this essay is to explain how celebrities manage their brand, as an image and commodity, using social media. Merriam-Webster defines "celebrity" as the "state of being celebrated." This essay will continue to explain how this state of celebration is a manufactured idea by the individual and the media's portrayal. Celebrities are "well-known for their well-knowness" (Boorstin, 1961, p. 58). Boorstin (1961) explains celebrities achieve fame not for their achievements, but by creating a unique personality (as cited in Turner, 2004). Crowd culture, networks, and audience knowledge are tools celebrities must use to navigate digital nuances. They must manage performance of self, adhere to internet social norms, and the obsessive fame culture. Celebrities are often referred to have "star power" and have a certain "charisma." This cultural identity is "negotiated and formed" contrived by a team through promotion, publicity, and advertising (Turner, 2004). Celebrities market themselves through branded content, media used to promote a product, on their social media pages while targeting crowd cultures. Networks truly define how celebrities must brand themselves on social media. This person-to-person contact establishes fan and consumer connections that build the celebrity's base and following. Despite campaigning in a digital world, it goes back to people connecting with people, not accounts linking to accounts. Celebrities manufacture all of these strategies and tactics as they market themselves as a commodity to target crowd culture audiences. This is why targeting crowd cultures is vitally important for celebrities. This essay explores the techniques of select celebrities as they succeed and fail navigating digital nuances.
ContributorsPierce, Ellen (Author) / Jacoby, Jim (Thesis director) / Himberg, Julia (Committee member) / Department of English (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
There is currently a proliferation of images of transgender youth in popular discourse, many of which reflect the threat to capitalist heteronormativity that transgender young people pose to contemporary U.S. society. This veritable explosion in media visibility of transgender youth must be critically examined. This dissertation explores media economies of transgender youth visibility by examining media and self-represented narratives by and about transgender young people in contemporary U.S. popular discourse to uncover where, and how, certain young transgender bodies become endowed with value in the service of the neoliberal multicultural U.S. nation-state. As normative transgender youth become increasingly visible as signifiers of the progress of the tolerant U.S. nation, transgender youth who are positioned further from the intelligible field of U.S. citizenship are erased.
Utilizing frameworks from critical transgender studies, youth studies, and media studies, this project illustrates how value is distributed, and at the expense of whom this process of assigning value occurs, in media economies of transgender youth visibility. Discursive analyses of online self-representations, as well as of online representations of media narratives, facilitate this investigation into how transgender youth negotiate the terms of those narratives circulating about them in U.S. contemporary media. This project demonstrates that increases in visibility do not always translate into political power; at best, they distract from the need for political interventions for marginalized groups, and at worst, they erase those stories already far from view in popular discourse: of non-normative transgender youth who are already positioned outside the realm of intelligibility to a national body structured by a heteronormative binary gender system.
Utilizing frameworks from critical transgender studies, youth studies, and media studies, this project illustrates how value is distributed, and at the expense of whom this process of assigning value occurs, in media economies of transgender youth visibility. Discursive analyses of online self-representations, as well as of online representations of media narratives, facilitate this investigation into how transgender youth negotiate the terms of those narratives circulating about them in U.S. contemporary media. This project demonstrates that increases in visibility do not always translate into political power; at best, they distract from the need for political interventions for marginalized groups, and at worst, they erase those stories already far from view in popular discourse: of non-normative transgender youth who are already positioned outside the realm of intelligibility to a national body structured by a heteronormative binary gender system.
ContributorsReinke, Rachel Anne (Author) / Switzer, Heather D. (Thesis advisor) / Aizura, Aren (Committee member) / Anderson, Lisa (Committee member) / Himberg, Julia (Committee member) / Arizona State University (Publisher)
Created2016
Description
Spotlighting the figure of the exceptional disabled girl as she circulates in the contemporary mediascape, this dissertation traces how this figure shapes the contours of a post-Americans with Disabilities Act structure of feeling. I contend that the figure of the exceptional disabled girl operates as a reparative future girl. As a reparative figure, she is deployed as a sign of the triumph of U.S. benevolence, as well as a stand-in for the continuing fantasy and potential of the promise of the American dream, or the good life. Affectively managing the fraying of the good life through a shoring up of ablenationalism, the figure of the exceptional disabled girl rehabilitates the nation from a place of ignorance to understanding, from a place of nervous anxiety to one of hopeful promise, and from a precarious present to a not-so-bleak-looking future.
Placing feminist cultural studies theories of affect in conversation with feminist disability studies and girlhood studies, this dissertation maps evocations of disabled girlhood. It traces how certain affective states as an intersubjective glue stick to specific disabled girls’ bodies and how these intersubjective attachments generate an emergent affective atmosphere that attempts to repair the fraying fantasy of the good life. Utilizing affect as methodology and object of analysis, this dissertation interrogates ambivalent visual artifacts: ranging from the “real” figure of the disabled girl through YouTubers, Charisse Living with Cerebral Palsy and Rikki Poynter, to a fictional disabled girl in Degrassi: Next Class; spanning from physically disabled beauty pageant contestants to autistic girls learning how to dance; and, finally, looking to a black disabled girl in her life and death, Jerika Bolen. I contend that through their roles as disability educators, shared objects of happiness and optimism, and pedagogues of death, exceptional disabled girls have been deployed as guides on a new roadmap to ideal, affective post-ADA citizenhood.
Placing feminist cultural studies theories of affect in conversation with feminist disability studies and girlhood studies, this dissertation maps evocations of disabled girlhood. It traces how certain affective states as an intersubjective glue stick to specific disabled girls’ bodies and how these intersubjective attachments generate an emergent affective atmosphere that attempts to repair the fraying fantasy of the good life. Utilizing affect as methodology and object of analysis, this dissertation interrogates ambivalent visual artifacts: ranging from the “real” figure of the disabled girl through YouTubers, Charisse Living with Cerebral Palsy and Rikki Poynter, to a fictional disabled girl in Degrassi: Next Class; spanning from physically disabled beauty pageant contestants to autistic girls learning how to dance; and, finally, looking to a black disabled girl in her life and death, Jerika Bolen. I contend that through their roles as disability educators, shared objects of happiness and optimism, and pedagogues of death, exceptional disabled girls have been deployed as guides on a new roadmap to ideal, affective post-ADA citizenhood.
ContributorsTodd, Anastasia (Author) / Switzer, Heather (Thesis advisor) / Fonow, Mary Margaret (Thesis advisor) / Himberg, Julia (Committee member) / Arizona State University (Publisher)
Created2016
Description
Influencer culture has, within the last few decades, evolved into a distinguishable subset of social media, as well as the entertainment and business worlds. This project seeks to highlight core aspects of what makes an influencer and what distinguishes the role from traditional celebrities through the experience and thoughts of Hannah Palmer, an influencer most popular on Instagram in the fashion and lifestyle market. Using her as a case study, this project seeks to analyze how Hannah exists in the culture and the unique approach to the culture that she takes. The core concepts Hannah interacts with, as most influencers do, include self-branding, parasocial relationships and communication, the concept of authenticity, the role of labor (both aspirational and invisible), and gender dynamics of the entertainment industry.
ContributorsPalmer, Jonathan (Author) / Himberg, Julia (Thesis director) / Florini, Sarah (Committee member) / Barrett, The Honors College (Contributor) / Department of English (Contributor)
Created2022-05