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As projections of climate change effects in the media persist, current research suggests that threatening climate change content circulating social media and knowledge of threats to the Earth system and human health may lead to the development of eco-anxiety. If social media exposure to climate change content influences eco-anxiety, there

As projections of climate change effects in the media persist, current research suggests that threatening climate change content circulating social media and knowledge of threats to the Earth system and human health may lead to the development of eco-anxiety. If social media exposure to climate change content influences eco-anxiety, there is a need for psychological interventions to help manage climate change-related negative affect. A systematic review was conducted 1) to investigate the relationship between the use of social media and eco-anxiety in young adults and 2) to explore methodological factors involved in eco-anxiety research, including measurements and potential moderating factors. The review included seventeen articles that studied the measurements of eco-anxiety, the relationship between social media and eco-anxiety, or negative affect related to climate change and potentially moderating risk factors. A thematic analysis of the included articles yielded four central themes: (1) The Operationalization of Eco-anxiety, (2) Climate Change Perceptions and their Effects on Impairments, (3) The Relationship between Social Media Usage and Eco-anxiety, and (4) Potential Factors Influencing Climate Change Perceptions. The results suggest that eco-anxiety is real and common, especially amongst young people, and that it may be reliably measured using the Climate Change Anxiety Scale. Due to the limited and heterogeneous literature on the problem, no definitive conclusions can be drawn about how potential factors influence eco-anxiety. Future research should further explore the relationship between social media and eco-anxiety. In addition, the problem of eco-anxiety should be studied in underrepresented, vulnerable populations at higher risk for weather-related events.

ContributorsRiley, Jasmine (Author) / Vargas, Perla (Thesis director) / West, Stephen (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Department of Psychology (Contributor)
Created2022-05
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The purpose of this research is to create a model that will benefit this industry and the many changes to come. As of now, there are limited FTC guidelines which limit the protection of content creators, agencies, and brands. That is when I came up with the idea to develo

The purpose of this research is to create a model that will benefit this industry and the many changes to come. As of now, there are limited FTC guidelines which limit the protection of content creators, agencies, and brands. That is when I came up with the idea to develop a model to further improve efficiency of the influencer marketing industry, and to help the entrepreneurs who are leading it. This model provides the framework for a strong start in the influencer marketing industry. Through informational interviews, literary research, field studies, and surveys, the model was developed through the data analysis of each of these tools, based on common themes found within each. This research was conducted from a variety of perspectives, including consumers, brands, agencies, and content creators.

ContributorsFurnas, Madison (Author) / Eaton, John (Thesis director) / Ingram-Waters, Mary (Committee member) / Svirskis, Anthony (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor)
Created2022-05
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Description

The purpose of this research is to create a model that will benefit this industry and the many changes to come. As of now, there are limited FTC guidelines which limit the protection of content creators, agencies, and brands. That is when I came up with the idea to develo

The purpose of this research is to create a model that will benefit this industry and the many changes to come. As of now, there are limited FTC guidelines which limit the protection of content creators, agencies, and brands. That is when I came up with the idea to develop a model to further improve efficiency of the influencer marketing industry, and to help the entrepreneurs who are leading it. This model provides the framework for a strong start in the influencer marketing industry. Through informational interviews, literary research, field studies, and surveys, the model was developed through the data analysis of each of these tools, based on common themes found within each. This research was conducted from a variety of perspectives, including consumers, brands, agencies, and content creators.

ContributorsFurnas, Madison (Author) / Eaton, John (Thesis director) / Ingram-Waters, Mary (Committee member) / Svirskis, Anthony (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor)
Created2022-05
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Description

This thesis looks at recent and historical examples of mis/disinformation and discovers that there are many psychological factors contributing to why people get fooled by deceptive media throughout history, and in modern times, deception is amplified by social media, a platform designed to prioritize profits and user engagement over content

This thesis looks at recent and historical examples of mis/disinformation and discovers that there are many psychological factors contributing to why people get fooled by deceptive media throughout history, and in modern times, deception is amplified by social media, a platform designed to prioritize profits and user engagement over content moderation. The thesis then proposes a process flow for an app to teach any kind of person how to evaluate news sources.

ContributorsLee, Helen (Author) / Sopha, Matthew (Thesis director) / Roschke, Kristy (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor)
Created2022-05
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Description
Based on the findings from previous studies and research, social media use and psychological issues among minors are increasing overtime. However, there are still questions about whether or not these factors are related to one another. The goal of my study is to better understand the relationship between social media

Based on the findings from previous studies and research, social media use and psychological issues among minors are increasing overtime. However, there are still questions about whether or not these factors are related to one another. The goal of my study is to better understand the relationship between social media use and the psychological issues among minors by analyzing their self-esteem, self-efficacy, social anxiety, locus of control, and peer pressure. My research examined minors' time spent on social media, their influencer engagement, and the social media platforms they use and how these factors impact the constructs of interest: self-esteem, self-efficacy, social anxiety, locus of control, and peer pressure. My study was conducted by distributing a survey to minors (ages 12-17) that asked about their social media use and habits. Based on my findings, I concluded that minors that use a large number of social media platforms have lower self-esteem and high levels of peer pressure, the more frequently a minor uses social media, the higher their self-esteem is, and the more social media influencers that the minor is following, the lower their self-efficacy is. Additionally, using certain social media platforms, following certain types of influencers, and participating in certain engagement behaviors had different effects on the minor’s self-esteem, self-efficacy, social anxiety, locus of control, and peer pressure. An implication from my results is that social media can be a positive outlet for a minor's mental health and it can impact a minor positively or negatively depending on how they use it.
ContributorsSmaw, Rebekah (Author) / Dong, Xiaodan (Thesis director) / Gray, Nancy (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor)
Created2022-05
Description

A brief history of the Mediterranean diet and its geographical origins as a meeting point for cultures will guide understanding of the construction of this specific dietary pattern. The nutrients and foods typical of the Mediterranean diet will be outlined as well as their health benefits, allowing for a deeper

A brief history of the Mediterranean diet and its geographical origins as a meeting point for cultures will guide understanding of the construction of this specific dietary pattern. The nutrients and foods typical of the Mediterranean diet will be outlined as well as their health benefits, allowing for a deeper analysis of the ways in which the Mediterranean diet is associated with reducing the risk of certain chronic diseases. The lifestyle choices and physical activity practiced adjacently to the diet will establish the positive synergistic effects of conviviality and moderate exercise on general human health. Contemporary movements in the Mediterranean region, like Slow Foods, aim to preserve traditional dietary and lifestyle choices. In comparison, the U.S. food system seems to be most shaped by the influences of globalization and industrialization. Economic and health-cost perspectives as well as the role of modern-day media in diet trends, body image, and food marketing will establish and deepen the complexities of food choices and health disparities in Western societies. The diagnosis of the Mediterranean Diet in the U.S. as a solution to poor general population health will be challenged and holistic perspectives on eating will provide an exploratory lens for understanding health and food choice as a modern-day consumer.

ContributorsMeyer, Terra (Author) / Levinson, Simin (Thesis director) / Vitullo, Juliann (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor) / Department of Psychology (Contributor)
Created2023-05
Description

Social media has not always been a traditional form of business strategy for the fashion industry, therefore a study on the role of social media on user engagement for different tiers of fashion brands was conducted. A combination of multiple regression models, ANOVA analysis, and hashtag analysis was done to

Social media has not always been a traditional form of business strategy for the fashion industry, therefore a study on the role of social media on user engagement for different tiers of fashion brands was conducted. A combination of multiple regression models, ANOVA analysis, and hashtag analysis was done to understand various aspects of the research question. Tests were run against different post types to gain deeper insights on engagement levels and statistical significance. Post frequency and correlation analysis was conducted to understand how followers respond to the content. Overall, reels and carousel media were the most successful in increasing and maintaining user engagement. Prada has the most inactive users and ineffective social media strategies to increase engagement. While they have a high following they are unable to sustain engagement levels through their posts. Whereas, Teddy Fresh, despite being a smaller brand has been successful in maintaining engagement levels through their niche target market. Lastly, SKIMS has the fastest growth rate and has been able to increase following through their high frequency post schedule. For each of the brands, this information can be used to further strategize the marketing content. Social media is dynamic and therefore the approach for curating content will differ; being able to understand which types of posts are doing well is helpful for the brands as they can continue to run analysis when needed.

ContributorsJasti, Viveka (Author) / Le, Devonne (Co-author) / Sopha, Matt (Thesis director) / Sirugudi, Kumar (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor)
Created2023-05
Description

Social media has not always been a traditional form of business strategy for the fashion industry, therefore a study on the role of social media on user engagement for different tiers of fashion brands was conducted. A combination of multiple regression models, ANOVA analysis, and hashtag analysis was done to

Social media has not always been a traditional form of business strategy for the fashion industry, therefore a study on the role of social media on user engagement for different tiers of fashion brands was conducted. A combination of multiple regression models, ANOVA analysis, and hashtag analysis was done to understand various aspects of the research question. Tests were run against different post types to gain deeper insights on engagement levels and statistical significance. Post frequency and correlation analysis was conducted to understand how followers respond to the content. Overall, reels and carousel media were the most successful in increasing and maintaining user engagement. Prada has the most inactive users and ineffective social media strategies to increase engagement. While they have a high following they are unable to sustain engagement levels through their posts. Whereas, Teddy Fresh, despite being a smaller brand has been successful in maintaining engagement levels through their niche target market. Lastly, SKIMS has the fastest growth rate and has been able to increase following through their high frequency post schedule. For each of the brands, this information can be used to further strategize the marketing content. Social media is dynamic and therefore the approach for curating content will differ; being able to understand which types of posts are doing well is helpful for the brands as they can continue to run analysis when needed.

ContributorsLe, Devonne (Author) / Jasti, Viveka (Co-author) / Sopha, Matthew (Thesis director) / Sirugudi, Kumar (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor)
Created2023-05