Matching Items (18)
Filtering by
- All Subjects: Social Media
- Creators: School of Politics and Global Studies
Description
Devils on Taylor is a creative project that explores the role social media plays in
establishing traditions in the current digital landscape. Contemporary marketing
practices adhere to formulaic social media campaigns that we wanted to experiment
within establishing the tailgate event, Devils on Taylor, as a tradition on the Arizona
State University Downtown Phoenix campus. Drawing inspiration from established
traditions on the main, Tempe campus at Arizona State University, we focused on how
social media could grow our event to a comparable caliber of long-standing events such
as Devils on Mill & Devils on College. There were three major components in creating
this project: 1) creating an event with significance and meaning to the surrounding
community; 2) making the given community aware and excited about participating in the
event on a recurring basis; and 3) cultivating new leadership to continue executing this
tradition and successfully passing it down each semester/year. Effective marketing
campaigns cater to the tendencies of the targeted demographic and are imperative to
modify based on the audience. Understanding the target demographic of 18-24-year
olds fundamentally altered our marketing strategy for Devils on Taylor and resulted in
our heavy concentration on social media. This project compares the effectiveness of
marketing strategies such as Facebook, Instagram, flyers and word of mouth and
develops conclusions based on the turnout to Devils on Taylor events, membership
in Inferno Insiders, which is the organization that hosts these events, and the potential
for these two entities to sustain themselves in the following years. Interestingly, the
symbiotic relationship between Inferno Insiders and Devils on Taylor presented unique
challenges. We note the consequences of creating an organization to create a tradition
and project our confidence in the longevity of Devils on Taylor.
establishing traditions in the current digital landscape. Contemporary marketing
practices adhere to formulaic social media campaigns that we wanted to experiment
within establishing the tailgate event, Devils on Taylor, as a tradition on the Arizona
State University Downtown Phoenix campus. Drawing inspiration from established
traditions on the main, Tempe campus at Arizona State University, we focused on how
social media could grow our event to a comparable caliber of long-standing events such
as Devils on Mill & Devils on College. There were three major components in creating
this project: 1) creating an event with significance and meaning to the surrounding
community; 2) making the given community aware and excited about participating in the
event on a recurring basis; and 3) cultivating new leadership to continue executing this
tradition and successfully passing it down each semester/year. Effective marketing
campaigns cater to the tendencies of the targeted demographic and are imperative to
modify based on the audience. Understanding the target demographic of 18-24-year
olds fundamentally altered our marketing strategy for Devils on Taylor and resulted in
our heavy concentration on social media. This project compares the effectiveness of
marketing strategies such as Facebook, Instagram, flyers and word of mouth and
develops conclusions based on the turnout to Devils on Taylor events, membership
in Inferno Insiders, which is the organization that hosts these events, and the potential
for these two entities to sustain themselves in the following years. Interestingly, the
symbiotic relationship between Inferno Insiders and Devils on Taylor presented unique
challenges. We note the consequences of creating an organization to create a tradition
and project our confidence in the longevity of Devils on Taylor.
ContributorsTarr, Adin (Co-author) / Elder, Jordan (Co-author) / Todd, Lori (Thesis director) / O'Brien, Jennifer (Committee member) / Historical, Philosophical & Religious Studies (Contributor) / School of Politics and Global Studies (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
This study looked at the Women's March's use of social media to communicate their organization's mission. Data was collected from their official Twitter, Instagram and Facebook accounts. Facebook posts were collected manually, Twitter data was collected with a Google Sheets add-on and Instagram was collected by Picodash. All the posts were shifted through multiple times to identify the key narratives of the Women's March. These narratives were then compared to the stated "Unity Principles" of the organization to see if they aligned with what the Women's March attempted to fight for. The five narratives were "everyone should have access to affordable health care," "women should have access to positions of power and be respected," "immigrants should be welcomed within the United States," "society will be stronger if it addresses issues intersectionally," and "everyone should be safe in the world and treated as equals." Analysis showed that each of these narratives reflected the "Unity Principles" in some form. While certain narratives were related to more principles than others, it does not diminish the importance of each message.
ContributorsLuckey, Alessandra Noel (Author) / Gilpin, Dawn (Thesis director) / Thornton, Leslie-Jean (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Politics and Global Studies (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Within sixty years, the People’s Republic of China has risen from a struggling post-civil war state to the second largest economy in the world, comprising of 16.71 percent of the global economy as of 2015. While China has grown, its presence internationally has grown as well—China has utilized its capital to foment important relationships and foster soft power dynamics, making billions available in development aid and investment projects across the globe, most notably in Africa and Latin America, where Chinese goods have begun to dominate the markets there as they have in American counterparts. However, within Latin America China has been investing in countries that are traditionally seen as “risky” financial investments. This paper hypothesizes that the returns on Chinese investments in Latin America are not financial, but political—that China is investing in expansion of its soft-power and legitimizing its beginnings of global hegemony. The paper also explores the success of these initiatives by comparing the level of Chinese investment to changes in Latin American foreign policy alignment, discourse, and agreements through utilizing case studies of Venezuela and Bolivia.
ContributorsHochhaus, Natalie (Co-author) / Yan, Jaylia (Co-author) / Thomson, Henry (Thesis director) / Ripley, Charles (Committee member) / School of Politics and Global Studies (Contributor) / Department of Economics (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
DescriptionAbstract This thesis analyses the use of new media by the student movement group #YoSoy132 during the Mexican general elections of 2012. It evaluates the development of the group before speculating on its long term viability and the dependency on the media.
ContributorsMartinez, Andrea Garcia (Author) / Hinojosa, Magda (Thesis director) / Rodriguez, Rick (Committee member) / School of Politics and Global Studies (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2014-05
Description
A study on the effectiveness of different graphic design elements, such as color and shape, in political communication over a digital medium. The study was conducted through an online survey of young adults (18-25 years old). Participants' preferences for the design elements are compared to their online and offline political participation and their primary sources for political information.
ContributorsRyan, Daiquiri Ice (Author) / Lennon, Tara (Thesis director) / Woodall, Gina (Committee member) / Blyler, Lisa (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Politics and Global Studies (Contributor)
Created2014-05
Description
Much research has been devoted to identifying trends in either convergence upon a neoliberal model or divergence among welfare states in connection to globalization, but most research has focused on advanced industrialized countries. This has limited our understanding of the current state of convergence or divergence, especially among welfare states in developing regions. To address this research gap and contribute to the broader convergence vs. divergence debate, this research explores welfare state variation found within Latin America, in terms of the health policy domain, through the use of cross-national data from 18 countries collected between the period of 1995 to 2010 and the application of a series of descriptive and regression analysis techniques. Analyses revealed divergence within Latin America in the form of three distinct welfare states, and that among these welfare states income inequality, trust in traditional public institutions, and democratization, are significantly related to welfare state type and health performance.
ContributorsJohnson, Kory Alfred (Author) / Martin, Nathan (Thesis director) / Gonzales, Vanna (Committee member) / Barrett, The Honors College (Contributor) / School of Social Transformation (Contributor) / School of Politics and Global Studies (Contributor)
Created2014-05
Description
According to a 2016 National Cyber Security Alliance survey, "30 percent of teens say their parents are 'not aware at all' or 'not very aware' of their online activities while 57 percent of parents surveyed admit that they are similarly in the dark about what their kids are doing online." The Parenting in the Digital Age project (parentingdigitalage.com) aims to provide parents of high schoolers with information about the effects of internet and social media use on their children, as well as information on specific websites and apps their children are using. The goal of the project is to combine cyberpsychology research with journalistic techniques to create an informative, user-friendly website. Parents deserve clear and concise resources to help navigate parenting in the digital age, and this website will serve as one.
ContributorsSwarner, Jessica Kaye (Author) / James, Venita Hawthorne (Thesis director) / Bodford, Jessica (Committee member) / Volz, Dustin (Committee member) / School of Politics and Global Studies (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Despite the initial emergence of the infectious disease in the 1950's, Zika virus did not gain notoriety as an epidemic until 2015. It's rapid dissemination and potentially lethal and expensive consequences have afforded Zika the title of Public Health Emergency of International Concern. While the flu-like symptoms of the mosquito-borne illness are a mere mild nuisance, the links between Zika and Guillian-Barre Syndrome as well as a birth defect known as microcephaly are alarming to say the least. Guillian-Barre Syndrome causes temporary or permanent paralysis, which can sometimes lead to fatality. Microcephaly is a fetal anomaly that causes physical and mental defects and disabilities for a lifetime. Though most countries in Latin America are solely pursuing mosquito-prevention tactics including aerial sprays, bug kits, and door-to-door educational efforts, this is not enough to solve the problem at large. Antiquated laws restricting abortions must be jettisoned, and contraceptives must be accessible to all women in order to mitigate these disastrous effects. With Brazil at the epicenter of this crisis, policy makers in Latin America have no choice but to address this impending disaster. Without a firm grasp on a solution and potential vaccination, the near-isolated cases in Latin America are going to gain a wider global spread. Mosquito season is looming overhead, and there have already been confirmed cases in the United States. Due to constraints in the political, cultural, and religious environments of Latin America, any and all solutions to mitigate the effects of Zika are going to include major changes to the laws and social norms.
ContributorsNoe, Sarah A (Author) / Wood, Reed (Thesis director) / Hinojosa, Magda (Committee member) / School of Politics and Global Studies (Contributor) / Sandra Day O'Connor College of Law (Contributor) / School of Nutrition and Health Promotion (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
The Gender Quota of Costa Rica: An impactful method to address women’s issues through representation
Description
The implementation of gender quotas in the Costa Rican legislature presents an interesting case study that with the use of national legislative gender quotas, women’s issues are more positively addressed within the country. This analysis argues that with the higher presence of women legislators in the Legislative Assembly made possible by the quota these women. in turn, have created more gender-focused policies. Thusly, higher amounts of female-focused policy will positively impact women’s issue areas within Costa Rican society. This argument will be supported by other scholar’s research on the subject of the gender quota and female equality in Costa Rica. I will also be presenting my own research that will investigate the data taken from the Costa Rican health ministry, UNICEF, and other organizations to comparatively evaluate the improvement of problems that women face coinciding with the higher female presence in the legislature.
ContributorsBlythe, Alexandra (Author) / Shair-Rosenfield, Sarah (Thesis director) / Funk, Kendall (Committee member) / School of Politics and Global Studies (Contributor, Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Human trafficking is not a new problem, but has gained recognition in the last decade as one of the world's most serious and large-scale violations of human rights. Though the figures vary wildly due to insufficient data, the U.S. State Department estimates that there are as many as 20 million victims of trafficking around the world. As more attention is shifted towards the problem, even the most developed nations of the world are recognizing the gravity of human trafficking and slavery within their borders. Stories of trafficking have many similarities across borders and cultures, but all countries have unique methods of addressing this issue in their own backyard. In response to the rising interest in this issue both academically and politically, this honors thesis is intended to contribute to the literature on human trafficking in the Peruvian case. Specifically, this document examines how U.S. Embassies can influence anti trafficking efforts abroad through effective collaboration with host county governments and NGOs. The argument of this paper is that, through collaboration with these two partners, U.S. Embassies can improve the existing anti-trafficking efforts, or aid in the creation of new ones. In order to explore this argument, I examine how the U.S. Embassy in Lima works with the Peruvian government and Peruvian non-governmental organizations (NGO) on combating trafficking.
ContributorsLawson, Shelby Marie (Author) / Hinojosa, Magda (Thesis director) / Lake, Milli (Committee member) / School of Politics and Global Studies (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05