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The purpose of this thesis will be to outline the different tactics involving social and digital media that film studios currently use to market their films. Before that is done, a brief history will be provided about the ways the film industry has promoted itself in the past, as well

The purpose of this thesis will be to outline the different tactics involving social and digital media that film studios currently use to market their films. Before that is done, a brief history will be provided about the ways the film industry has promoted itself in the past, as well as a brief history of the development of social media. After the history is provided, the marketing tactics that studios use that involve digital and social media will be listed and explained. In addition to discussing the tactics used by studios, there will also be a discussion of the shifts that have occurred in the marketing of films at a strategic level. After the explanation of all the tactics mentioned, there will be an analysis of the ways two major Hollywood blockbusters, The Hunger Games and Gravity, used some of those tactics to promote themselves. Through all these sections, the reader will be able to comprehend how big of an impact social media has made on the film industry and understand exactly how it is used to promote films.
ContributorsRamirez, Alvaro R (Author) / Gruber, Diane (Thesis director) / Giles, Charles (Committee member) / Barrett, The Honors College (Contributor) / Department of Management (Contributor) / Department of Marketing (Contributor)
Created2014-05
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This research explores how to best communicate positive body images to women. This project was intended to improve a blog I created my freshmen year in college called You're Not A Potato where I used original illustrations to tell a narrative about body image issues. The thesis begins with an

This research explores how to best communicate positive body images to women. This project was intended to improve a blog I created my freshmen year in college called You're Not A Potato where I used original illustrations to tell a narrative about body image issues. The thesis begins with an historical overview of body image issues and finds that women have been dealing with high levels of body dissatisfaction since the Victorian era. The thesis then recaps the role of traditional media as well as contemporary social media and the role they play in imposing rigid beauty ideals on women's bodies. After an analysis of social media culture, it becomes evident women still communicate about their bodies in a negative manner, not only towards themselves, but towards others. To address this issue, I define the Body Positive movement and explore how public figures are using social media to implement Body Positivity. To conclude this project, I utilize my new-found knowledge in body positive communication by impacting my university campus community. I started a "You're Not a Potato" Campaign for Body Pride week with the help of the ASU Wellness Team and designed and facilitated several engaging programs that reflected the values of the Body Positive movement to our students. Through this research, I discovered how our appearance-based culture has stolen self-confidence from young women today, but by the end of this project, I explain how we can attempt to rebuild our culture by effectively communicating self-love and body acceptance in our online and physical communities.
ContributorsMouton, Brianna Anais (Author) / Gruber, Diane (Thesis director) / Taylor, Jameien (Committee member) / Manninen, Bertha (Committee member) / School of Social and Behavioral Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
For the sake of this thesis, two scholarly collections edited by Dr. Robin S. Rosenberg – Our Superheroes, Ourselves (2013) and The Psychology of Superheroes: An Unauthorized Exploration (2008) – were reviewed. From these two collections and the multitude of psychological theories they cite, those most relevant to adolescent character

For the sake of this thesis, two scholarly collections edited by Dr. Robin S. Rosenberg – Our Superheroes, Ourselves (2013) and The Psychology of Superheroes: An Unauthorized Exploration (2008) – were reviewed. From these two collections and the multitude of psychological theories they cite, those most relevant to adolescent character development are considered. Three broad theories are examined first: positive psychology, equity theory, and attachment style. Then, six additional specific theories that define temperament (behavioral activation system and behavioral inhibition system), personality theory, duel identity, media identification, parasocial interaction, and comparison theory are reviewed. After reviewing each theory, Heroes in Crisis (2019) , a recent bestselling DC offering that addresses superhero trauma, is analyzed through the lens of these psychological theories in order to provide insight into the psychology or both superheroes and their adolescent fans.
ContributorsGutierrez, Jairo Gerardo (Author) / Gruber, Diane (Thesis director) / Amparano, Julie (Committee member) / School of Social and Behavioral Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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ContributorsArellano, Kiana (Author) / DeCarolis, Claudine (Thesis director) / Gruber, Diane (Committee member) / Barrett, The Honors College (Contributor) / School of Criminology and Criminal Justice (Contributor)
Created2022-05
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ContributorsArellano, Kiana (Author) / DeCarolis, Claudine (Thesis director) / Gruber, Diane (Committee member) / Barrett, The Honors College (Contributor) / School of Criminology and Criminal Justice (Contributor)
Created2022-05
Description

The juvenile justice system was established over a century ago with “the goal of diverting youthful offenders from the destructive punishments of criminal courts and encouraging rehabilitation based on the individual juvenile’s needs” (National Research Council and Institute of Medicine, 2001, p. 154). Although significant progress has been made in

The juvenile justice system was established over a century ago with “the goal of diverting youthful offenders from the destructive punishments of criminal courts and encouraging rehabilitation based on the individual juvenile’s needs” (National Research Council and Institute of Medicine, 2001, p. 154). Although significant progress has been made in maintaining the goals set out when the juvenile justice system was established, there is still a lack of awareness about the dehumanization of juvenile offenders who have been incarcerated. Individual failures of juvenile offenders can occur for a variety of reasons, including a lack of support from their communities and the juvenile justice system as a whole. Throughout the years, there have been several reformations made to the juvenile justice system as there seems to have been a prime focus on punishment rather than rehabilitation. Reformations were made through a few court cases regarding sentences such as capital punishment and life imprisonment without parole. The cases that have brought reform to the juvenile justice system have also brought awareness to the immaturity and cognitive development of juvenile offenders. There are numerous risk and mitigating factors that children face as they grow up, which is exacerbated for those who are incarcerated. The fact that juveniles come out of incarceration with more problems than they did when they entered juvenile facilities is an indication of the need to focus on restorative justice rather than punishment.

ContributorsArellano, Kiana (Author) / DeCarolis, Claudine (Thesis director) / Gruber, Diane (Committee member) / Barrett, The Honors College (Contributor) / School of Criminology and Criminal Justice (Contributor) / School of Social and Behavioral Sciences (Contributor)
Created2022-05