Filtering by
- All Subjects: Social Media
- Creators: School of Politics and Global Studies
- Member of: Theses and Dissertations
- Status: Published
establishing traditions in the current digital landscape. Contemporary marketing
practices adhere to formulaic social media campaigns that we wanted to experiment
within establishing the tailgate event, Devils on Taylor, as a tradition on the Arizona
State University Downtown Phoenix campus. Drawing inspiration from established
traditions on the main, Tempe campus at Arizona State University, we focused on how
social media could grow our event to a comparable caliber of long-standing events such
as Devils on Mill & Devils on College. There were three major components in creating
this project: 1) creating an event with significance and meaning to the surrounding
community; 2) making the given community aware and excited about participating in the
event on a recurring basis; and 3) cultivating new leadership to continue executing this
tradition and successfully passing it down each semester/year. Effective marketing
campaigns cater to the tendencies of the targeted demographic and are imperative to
modify based on the audience. Understanding the target demographic of 18-24-year
olds fundamentally altered our marketing strategy for Devils on Taylor and resulted in
our heavy concentration on social media. This project compares the effectiveness of
marketing strategies such as Facebook, Instagram, flyers and word of mouth and
develops conclusions based on the turnout to Devils on Taylor events, membership
in Inferno Insiders, which is the organization that hosts these events, and the potential
for these two entities to sustain themselves in the following years. Interestingly, the
symbiotic relationship between Inferno Insiders and Devils on Taylor presented unique
challenges. We note the consequences of creating an organization to create a tradition
and project our confidence in the longevity of Devils on Taylor.
Religion and gender are two contemporary, heavily influential social identity markers that the media engages with. In India, Bollywood simultaneously interacts with religious and gender identity by producing many movies on Hindu-Muslim inter-religious romantic relationships in the twenty-first century. Bollywood’s Hindu-Muslim romance movies are stories with a central focus on a romantic relationship in which one lover is Hindu and the second is Muslim. The masculinity and femininity of the Hindu and Muslim characters are not accidental; it is meticulously articulated in every movie. This thesis explores two sets of patterns in the movies: themes in love stories and gender identity across the protagonists. It is important to note that representation of religious identity in Bollywood is highly debated with a special emphasis on Muslim identity since they are a religious minority and the political "Other". This thesis acknowledges that the presence of Muslims in Bollywood is complicated and not black and white, but it focuses on the representation of Muslims that is connected romantically with Hindus.