Matching Items (15)
Filtering by
- All Subjects: journalism
- All Subjects: Social Media
- Creators: Gilpin, Dawn
Description
This dissertation sought to understand how leaders in a public-private strategic alliance collaboratively address complex community problems. The study responded to the gap in academic research of leadership and public relations in alliances to solve complex social issues, as well as the scant scholarly attention to alliance leaders' communications with stakeholders. Its findings corresponded to framing theory, stakeholder theory, SWOT (strengths/weaknesses/opportunities/threats) theory, complexity theory, and the subtopic of complex leadership -- all through the lens of public relations. This investigation culminated in the introduction of the C.A.L.L. to Action Model of Community Engagement, which demonstrates the confluence of factors that were integral to the alliance's success in eliminating chronic homelessness among veterans in Maricopa County, Arizona -- Communication, Alliance, Leadership, and Leverage. This qualitative case study used the method of elite or in-depth interviews and grounded theory to investigate the factors present in a community engagement that achieved its purpose. It served as a foundation for future inquiry and contributions to the base of knowledge, including 1) additional qualitative case studies of homeless alliances in other communities or of other social issues addressed by a similar public-private alliance; 2) quantitative methods, such as a survey of the participants in this alliance to provide triangulation of the results and establish a platform for generalization of the results to a larger population.
ContributorsSweeter, Janice Martha (Author) / Matera, Frances (Thesis advisor) / Godfrey, Donald G. (Committee member) / Gilpin, Dawn (Committee member) / Shockley, Gordon (Committee member) / Arizona State University (Publisher)
Created2015
Description
This study examined the brand personality types and social media practices of six college athletic Twitter accounts. Specifically, this study investigated whether certain brand personalities corresponded with specific social media practices on Twitter. The author conducted a content analysis of each school's tweets to measure brand personality and scraped data in order to collect social media practice information. Results suggest that brand personality and social media practices are distinct. Extraversion was the most common personality type among all schools. In addition, schools that tweeted less frequently than others exhibited more brand personality and used more visual media.
ContributorsDave, Simran Sangita (Author) / Gilpin, Dawn (Thesis director) / Reed, Sada (Committee member) / Pucci, Jessica (Committee member) / School of Life Sciences (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
This study looked at the Women's March's use of social media to communicate their organization's mission. Data was collected from their official Twitter, Instagram and Facebook accounts. Facebook posts were collected manually, Twitter data was collected with a Google Sheets add-on and Instagram was collected by Picodash. All the posts were shifted through multiple times to identify the key narratives of the Women's March. These narratives were then compared to the stated "Unity Principles" of the organization to see if they aligned with what the Women's March attempted to fight for. The five narratives were "everyone should have access to affordable health care," "women should have access to positions of power and be respected," "immigrants should be welcomed within the United States," "society will be stronger if it addresses issues intersectionally," and "everyone should be safe in the world and treated as equals." Analysis showed that each of these narratives reflected the "Unity Principles" in some form. While certain narratives were related to more principles than others, it does not diminish the importance of each message.
ContributorsLuckey, Alessandra Noel (Author) / Gilpin, Dawn (Thesis director) / Thornton, Leslie-Jean (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Politics and Global Studies (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Entertainment journalism is a field that is easily misunderstood. Too many times its credibility is overlooked in favor of its hard news and sports counterparts. But the celebrity and gossip reporting industry has been a fixture in American journalism since the early 20th century. Readership and demand has steadily increased in the past 50 years for it to become a booming industry of magazines, news shows, websites and blogs all devoted to covering a unique aspect of the entertainment industry. From news about Angelina Jolie’s pregnancy to the status of production on the Batman reboot, the content covered is as diverse as it is compelling. However, there are many who believe that this genre of journalism consists of untruthful, frivolous fluff crafted by conning liars disguised as writers. The purpose of this thesis is to examine the field of entertainment and celebrity journalism and describe how it should be treated as a serious and respected genre of journalism due to its rigorous standards and the significant impact it has on the industry it covers—Hollywood.
ContributorsKuni, Ellen Marie (Author) / Brown, Aaron (Thesis director) / Gilpin, Dawn (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-05
DescriptionA qualitative analysis that compares the social media usage, perceptions and measurement tools of public relations practitioners across a variety of industries.
ContributorsO'Hara, Leila Terese (Author) / Gilpin, Dawn (Thesis director) / Candello, Elizabeth (Committee member) / Eichler, David (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-05
Description
Cronkite Global Initiatives' philosophy is "To see the world. To know the world. To report the world." According to the Cronkite School, Cronkite Global Initiatives is designed to build connections between students, staff, faculty and media professionals internationally. The Cronkite study abroad programs have been built under this mission. The Cronkite Study Abroad Program originated in the summer of 2003 with students traveling to London, Paris and Rome. Since then students have had the opportunities to travel to Barcelona, China, Brazil, Paris, Milan, Berlin and London. While abroad, these students have had many different opportunities, including the chance to cover the Summer Olympics in London. In 2016 students will be able to travel to Jordan, Greece and Israel to study social media and its impact in the Middle East and social justice within these counties. Cronkite Euro 2014 visited London, Paris and Milan, studying social media and how media organizations in each country utilize it. Cronkite Euro 2015 visited Berlin, Milan and London, also looking at social media and news organization abroad. Cronkite Euro is a three week study abroad program put on by the Walter Cronkite School of Journalism & Mass Communication during the summer semester. The focus of the program is to look at news organizations across Europe and how they utilize social media to reach their audience. Over the span of the trip students work as journalists in the field reporting on stories within each city. Throughout the trip students consistently tweet, write Facebook posts, created Storifys and do stand-ups abroad. Students experienced what it is like to live in each of these cities as well as what it is like to work as a journalist overseas. Over the three weeks students have the opportunity to visit over 10 news organizations across Europe, meeting with journalists and learning how these news organizations implement social media into their reporting. The trip is designed to teach students about social media and help them develop a strong social media presence while they are abroad. While abroad students have the opportunity to explore the cities both journalistically as well as culturally, visiting locations such as the Louvre, Big Ben and the Berlin Wall. The purpose of this thesis project is to put together a comprehensive video portraying how the trips affected student and faculty's view on journalism across the globe. The video can be viewed at this link: https://youtu.be/Eog-stwglxw
ContributorsSmith, Windsor Taylor (Author) / Silcock, Bill (Thesis director) / Gilpin, Dawn (Committee member) / Lisovicz, Susan (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Scholars have identified that journalists have a strong occupational identity, leading to ideological conceptions of the rules of the field. However, while journalists are often the first to embrace technological change, they often do so in different ways than most people. With the arrival of digital technologies, journalists are often faced with practices that run contrary to long-established ideology, and they often carry traditional practices over to new media. Using the theoretical lens of Giddens’s structuration theory, this research identifies traditional journalism structures that encourage or discourage journalists to interact with their followers on the social network Twitter. Using constant comparative analysis to interpret 23 interviews with contemporary journalists, this study identified multiple dualities between the use of Twitter and traditional newsgathering. It also recognized a cognitive dissonance among journalists who use Twitter. Though they can see advantages to using the platform to engage with followers, particularly other journalists and members of their audience, journalists do not seek out Twitter interaction and often avoid or resist it. Finally, this dissertation suggests three walls that block journalists from engaging in the Internet’s facilitation of personal connectivity, engagement, and a true community forum with followers. Although a wall of objectivity has somewhat been broached by Twitter use, walls of storytelling and routine and traditional news values continue to hold strong.
ContributorsJohnson, Richard G., 1981- (Author) / Thornton, Leslie-Jean (Thesis advisor) / Silcock, Bill (Committee member) / Gilpin, Dawn (Committee member) / Daer, Alice (Committee member) / Arizona State University (Publisher)
Created2015
Description
This project is a case study of the how The New York Times metro desk and its journalists used Twitter throughout the duration of Hurricane Sandy. Hurricane Sandy affected the East Coast of the United States in late October and early November 2012. The study specifically focuses on a random sampling of journalists' individual Twitter accounts as listed on the Times website directory and the official New York Times Metro account, which tweets breaking news in the New York City metro area of five New York City boroughs and New Jersey. This study categorizes the tweets according to types of tweet, with regard to whether individual tweets were "retweets" (reposting of another Twitter user's tweet) as well as the tweet's contents by categories relevant to the storm. This case study utilizes a qualitative approach. The categories were determined based on theme as a contextual analysis to synthesize information more broadly to be more inclusive of tweets occurring during the time frame of October 27 to November 3, 2012. The study then analyzes the tweets through the lens of the Society of Professional Journalists' Code of Ethics, a code voluntarily embraced by thousands of journalists as a guideline for ethical behavior in the profession, and the New York Times informal guidelines for its journalists' social media use. The study seeks to explore the ethical implications of Twitter's use during breaking news and how the message is delivered can be framed by as a tweet or retweet rather than shared through traditional journalism methods (via print or a news organization's website.)
ContributorsSteffan, Sara (Author) / Matera, Fran (Thesis director) / Thornton, Leslie (Committee member) / Gilpin, Dawn (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2013-05
Description
The purpose of this study is to examine how social connectivity in a collaborative business environment translates to online social communication, namely to social media. Not a lot of academic research focuses in-depth on how startups and entrepreneurs within the technology industry perceive social media, or how their work environment can influence the ways they see the role of these platforms. Gangplank was chosen as the subject of this case study based on the emphasis they as a coworking space put on connecting to others in order to accomplish mutual goals. Initial research showed that entrepreneurs using social media did so with a collaborative focus in mind. However, it was unclear if, by developing their businesses in a space devoted to fostering social relationships, entrepreneurs would be more likely to engage and interact with other users on social media platforms. Furthermore, it was unclear if their attitudes toward online and offline communication would be affected by spending time in a dedicated social workspace. In order to find how some entrepreneurs that started or worked closely in the beginning stages of a collaborative, connection-driven workspace used social media and see whether or not they used the platform to establish and build relationships and connect with others, three entrepreneurs from such a workspace were personally interviewed. In these interviews, each entrepreneur gave their personal feelings and opinions on the space itself, their view on the role of social media, and whether or not they connected their space to their social media use. The study also examined each entrepreneur's social media profile on one prominent social network to see how each was practically using the platform, and to analyze how each entrepreneur's use of the platform compared to his perceptions of social media as a whole. The study found that entrepreneurs who became established in a collaboration-oriented space definitely interacted frequently on social media. Each entrepreneur interviewed expressed the importance of working closely with others and forming valuable connections through both online and offline means. These entrepreneurs were established to have followed all the best practices of social media use outlined through research, and to have had a large number of personally engaging interactions and conversations on observed social media platforms.
ContributorsThompson, Lauren Elizabeth (Author) / Wu, Xu (Thesis director) / Dodge, Nancie (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
Description
This thesis analyzes identity construction through street style fashion in the city. The focus of this project is Roosevelt Row, the artists' district in Downtown Phoenix. The goal of this project is to compare Roosevelt Row's marketing image with the fashion seen on the streets and at events in the area. The creative project involved the creation of an iPad publication displaying the street style fashions seen on Roosevelt Row. This project aims to analyze if the street style fashion seen on Roosevelt Row reflects the marketing image of the area.
ContributorsKraus, Tamara Renee (Author) / Barrett, Marianne (Thesis director) / Gilpin, Dawn (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-12