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Description
As the Hispanic community is expanding, television networks need to find or create content that can be distributed successfully in Latin America and the United States. To discover what can be sold internationally, this study is divided into three parts: Content, Sale and Distribution. In Section II (Content), what is

As the Hispanic community is expanding, television networks need to find or create content that can be distributed successfully in Latin America and the United States. To discover what can be sold internationally, this study is divided into three parts: Content, Sale and Distribution. In Section II (Content), what is selling in both the United States and Latin America was analyzed. Since telenovelas have been the most popular form of television entertainment in Latin America, telenovelas from the 80s to the present were investigated. Telemundo (owned by NBC) and Univision (owned by Univision Communications and Televisa Entertainment from Mexico) are the two most established networks broadcasting in Spanish in the US. Factors in Telemundo's ratings success were studied to determine whether "series" in Spanish were becoming the new form of telenovelas. Produced format sells for telenovelas in Spanish that derive from television shows in English were analyzed based on their content and success. English television shows that derive from telenovelas in Spanish were evaluated based on their reception by the Hispanic community in the US. In Section III (What to Sell?), suggestions on a new content are made based on the previous analysis. Section IV (Distribution) examines the rise of internet streaming services such as Netflix. This section comments on whether networks should distribute their content in streaming services vs. traditional network outlets.
ContributorsMonserrate, Angelica Krystal (Author) / Maday, Gregory (Thesis director) / Giner, Oscar (Committee member) / Bernstein, Gregory (Committee member) / School of Social Transformation (Contributor) / Thunderbird School of Global Management (Contributor) / Department of Management and Entrepreneurship (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
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Description
Incidents relating to professional/collegiate athletes and their use of social media have been a prominent topic in the news for the last several years. For collegiate athletes, a distasteful, offensive post can have a substantial impact on the rest of their lives, as he/she can have scholarships revoked, legal action

Incidents relating to professional/collegiate athletes and their use of social media have been a prominent topic in the news for the last several years. For collegiate athletes, a distasteful, offensive post can have a substantial impact on the rest of their lives, as he/she can have scholarships revoked, legal action taken upon them, and professional offers cut. An athlete's poor actions will affect their brand image and that of the school whose uniform they wear. Outcry over these incidents have caused teams, themselves, to compensate in a variety of ways. The following thesis is a narrative representation of these incidents, resulting outcry, and desperate compensation. The narrative touches upon the impact social media can have on a team, athletic department, and university. It explores the rules/restrictions of social media, marketing concepts such as branding, the right to free speech, and the impact/consequences of bad choices. The narrative is preceded and followed by analysis of real-world examples to provide sound rationale for the actions taken in the narrative.
ContributorsBornhoft, Holly Marie (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description

Marketing In The Digital Age, or MITDA is a start-up business that provides seminars and lectures on digital media marketing and social media algorithms to ASU students and small businesses. We work with social media influencers to host lectures and seminars on brand awareness at ASU, and then offer classes

Marketing In The Digital Age, or MITDA is a start-up business that provides seminars and lectures on digital media marketing and social media algorithms to ASU students and small businesses. We work with social media influencers to host lectures and seminars on brand awareness at ASU, and then offer classes and consulting to small-businesses who are looking to expand their online brand awareness. The content that we focus on compromises many different aspects of digital media marketing: platform specific algorithms, trends, digital media content creation (such as Photoshop and Canva), influencer brand deals and sponsorships, and influencer consultations. With MITDA, ASU students and small businesses have the opportunity to hop on quick trends, build a marketable brand to Generation Z, and learn how to stay relevant in the new marketing world of influencers and content creators.

ContributorsOchsmann, Reagan (Author) / Byrne, Jared (Thesis director) / Larsen, Wiley (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor) / Department of Supply Chain Management (Contributor)
Created2023-05
Description

The motion picture and television industry is more than just lights, camera, and action. This $2 trillion dollar industry would not be able to function without the business behind the camera. Everything from content distribution, media sales, marketing, accounting, and finance goes into the creation and success of a television

The motion picture and television industry is more than just lights, camera, and action. This $2 trillion dollar industry would not be able to function without the business behind the camera. Everything from content distribution, media sales, marketing, accounting, and finance goes into the creation and success of a television show and movie. At Arizona State University, there are currently not enough resources for students pursuing the business behind the motion picture and television industry. With in-depth knowledge and research of the industry, we will provide background on the industry as a whole and then a structured business degree that will be integrated within the W. P. Carey school of business.

ContributorsJenq, Natalie (Author) / Daniels, Tessa (Co-author) / Ostrom, Amy (Thesis director) / Blum, Nita (Committee member) / Barrett, The Honors College (Contributor) / The Sidney Poitier New American Film School (Contributor) / Department of Information Systems (Contributor) / Department of Management and Entrepreneurship (Contributor) / Department of Marketing (Contributor)
Created2023-05
Description

The Winner's Circle aims to provide a digital platform for sports fans and betting addicts, in hopes to help centralize various forms of social communication between family, close friends, and strangers alike. As the legalization of sports related gambling activities become more widespread throughout the United States as well as

The Winner's Circle aims to provide a digital platform for sports fans and betting addicts, in hopes to help centralize various forms of social communication between family, close friends, and strangers alike. As the legalization of sports related gambling activities become more widespread throughout the United States as well as the rest of the world, our platform has to potential to connect millions of like-minded, adrenaline-seeking fans across the globe.

ContributorsPoremba, Charles (Author) / Sklar, Jack (Co-author) / Mauri, Angelo (Co-author) / Kenehan, Nicholas (Co-author) / Byrne, Jared (Thesis director) / Swader, Melissa (Committee member) / Smith, Keaton (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2023-05
Description
The Winner's Circle aims to provide a digital platform for sports fans and betting addicts, in hopes to help centralize various forms of social communication between family, close friends, and strangers alike. As the legalization of sports related gambling activities become more widespread throughout the United States as well as

The Winner's Circle aims to provide a digital platform for sports fans and betting addicts, in hopes to help centralize various forms of social communication between family, close friends, and strangers alike. As the legalization of sports related gambling activities become more widespread throughout the United States as well as the rest of the world, our platform has to potential to connect millions of like-minded, adrenaline-seeking fans across the globe.
ContributorsPoremba, Charles (Author) / Sklar, Jack (Co-author) / Mauri, Angelo (Co-author) / Kenehan, Nicholas (Co-author) / Byrne, Jared (Thesis director) / Swader, Melissa (Committee member) / Smith, Keaton (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2023-05
Description
The Winner's Circle aims to provide a digital platform for sports fans and betting addicts, in hopes to help centralize various forms of social communication between family, close friends, and strangers alike. As the legalization of sports related gambling activities become more widespread throughout the United States as well as

The Winner's Circle aims to provide a digital platform for sports fans and betting addicts, in hopes to help centralize various forms of social communication between family, close friends, and strangers alike. As the legalization of sports related gambling activities become more widespread throughout the United States as well as the rest of the world, our platform has to potential to connect millions of like-minded, adrenaline-seeking fans across the globe.
ContributorsPoremba, Charles (Author) / Sklar, Jack (Co-author) / Mauri, Angelo (Co-author) / Kenehan, Nicholas (Co-author) / Byrne, Jared (Thesis director) / Swader, Melissa (Committee member) / Smith, Keaton (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2023-05
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Description
The sports industry is unlike any other in that it connects individuals and consumers from destinations around the world with one common interest. That commonality can be as specific as a favorite player, team, league, or sport. All in all, it bands together entire communities with their passion for the

The sports industry is unlike any other in that it connects individuals and consumers from destinations around the world with one common interest. That commonality can be as specific as a favorite player, team, league, or sport. All in all, it bands together entire communities with their passion for the game. American sports leagues such as the National Football League, National Hockey League, Major League Baseball, National Basketball Association, and many more, have all revolutionized the way that businesses view marketing though a user friendly, interactive, marketing tool with a universal reach.
ContributorsMarker, Sierra Kamalani Akiko (Author) / Eaton, John (Thesis director) / Lee, Christopher (Committee member) / Department of Management and Entrepreneurship (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description
Executive Summary: Luke Armistead and his crew are seeking investments in the form of cash or assets (i.e. shooting location, drivable car, film equipment, etc.) in order to make “Red Fox Does Not Move”, a short action-thriller. “Red Fox Does Not Move” tells the story of two government agents seeking

Executive Summary: Luke Armistead and his crew are seeking investments in the form of cash or assets (i.e. shooting location, drivable car, film equipment, etc.) in order to make “Red Fox Does Not Move”, a short action-thriller. “Red Fox Does Not Move” tells the story of two government agents seeking revenge against Domino Mancini, a violent mob boss. This short film is meant to target U.S. adults, especially those who use YouTube. The action-thriller genre is popular in the U.S. among adults, and since an overwhelming majority of adults use YouTube, the video hosting website is a good place to distribute the film after the private showings. In order to build anticipation for the film, a vlog series detailing production of the short film will be produced in tandem with the film. “Red Fox Does Not Move” is planned to be distributed via film festival (e.g. Sundance, Cannes, AFA, etc.) as well as select local theaters holding local short film showings/mini festivals.
ContributorsArmistead, Luke M (Author) / Melby, Amanda (Thesis director) / Fortunado, Joseph (Committee member) / School of Film, Dance and Theatre (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description
There exists a prejudicial influence in the way that psychological thrillers depict their mentally-ill subjects. Accordingly, this creative project closely examines scenes from the following four seminal films: Psycho, Taxi Driver, American Psycho, and Joker -- each of which exemplifies four psychosocial themes that have a dominant presence within the

There exists a prejudicial influence in the way that psychological thrillers depict their mentally-ill subjects. Accordingly, this creative project closely examines scenes from the following four seminal films: Psycho, Taxi Driver, American Psycho, and Joker -- each of which exemplifies four psychosocial themes that have a dominant presence within the ‘psycho-thriller’ sub-genre. These include themes of toxic masculinity, urban corruption, social class, and latent trauma. Each of these are then discussed in terms of their presence and meaning within the genre -- particularly the method in which they reinforce prejudicial understandings of severe mental illness (SMI) despite reflecting the dominant beliefs of medico-scientific communities, criminological theorists, and psychoanalytic schools of thought of the eras in which they were released. Given that these theories continue to inform the public’s understanding of severe mental illness (SMI), this thesis seeks to expose how the enduring presence of these psychosocial themes within the ‘psycho-thriller’ subgenre has conflated the presence of mental illness with criminal disposition. After discussing the representation of these themes in each film, this paper highlights how psychological thrillers may function as instruments of advocacy for mental health in spite of their ‘horrific’ elements, and provides examples of how other entertainment media have helped normalize neurodivergence in a neurotypical society.
ContributorsHernandez, Martin (Author) / Miller, April (Thesis director) / Cavanaugh Toft, Carolyn (Committee member) / Department of Management and Entrepreneurship (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2021-12