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Description
This thesis is broken down into two sections. The first being market research and the second being the creation of the financial guide. The first section includes our primary and secondary data. In this section, we discover whether or not there is an actual need for a financial guide among college students, as well as the relationships among different variables that we included in our survey. The second section comes in the format of a financial guide that we have created. It includes topics that that our survey respondents feel most pertinent to them. It also uses the data we collected to emphasize certain topics over others in order to educate our readers and capture their attention as much as possible.
ContributorsShi, Cindy (Co-author) / Megan, Vogelsang (Co-author) / Hoffman, David (Thesis director) / Park, Sungho (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05