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This report was commissioned to provide an analysis and evaluation of consumer perceptions and branding as it relates to the political and social climate in America. To be able to do this, the paper analyzes shifts in the external environment as well as researching case studies and online consumer perception

This report was commissioned to provide an analysis and evaluation of consumer perceptions and branding as it relates to the political and social climate in America. To be able to do this, the paper analyzes shifts in the external environment as well as researching case studies and online consumer perception surveys. Overall, this paper aims to examine the distributed survey and attempt to correlate and identify how branding, consumer perceptions, and social and political issues all can work and affect one another. Through the administration of this survey, we were able to formulate a conclusion that points towards the importance of brands actively adhering to changing consumer preferences, ideals, and expectations.
ContributorsClark, Sydney (Co-author) / Loera, Carolina (Co-author) / Montoya, Detra (Thesis director) / Samper, Adriana (Committee member) / W.P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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The American entrance into World War I instituted a fundamental change in the nation’s handling of foreign policy. The established precedent of isolationism was rooted in Washingtonian affairs and further emphasized by the policies of the Monroe Doctrine and Roosevelt Corollary. President Woodrow Wilson, by choosing to engage in a

The American entrance into World War I instituted a fundamental change in the nation’s handling of foreign policy. The established precedent of isolationism was rooted in Washingtonian affairs and further emphasized by the policies of the Monroe Doctrine and Roosevelt Corollary. President Woodrow Wilson, by choosing to engage in a European war, created a milestone in American history by sending troops across the Atlantic to “repay Lafayette’s debt.” However, while World War I shaped American relations with western Europe, it also played an important role in Russian-American relations with Wilson’s decision to intervene in the Russian Civil War. Like his Fourteen Points at the Treaty of Versailles, Wilson asserted the legitimacy to intervene in Russia through pro-democratic rhetoric. This historic decision not only marked one of the first pro-democratic interventions in American military history, but it became the foundation for containment strategy during the Cold War twenty years later.
Furthermore, this paper will look to highlight and bring forth the stories and testimonies of those who fought in the American Expeditionary Force in North Russia (AEF-NR). Examination of the American leaders in the region as well as the geographical situation will address why the AEF-NR’s intervention was far more violent than that of the American Expeditionary Force of Siberia, telling the story of the ‘Forgotten Fight’ and its significant effect on American-Russian foreign relations.
ContributorsBrooks, Jeffery (Author) / Von Hagen, Mark (Thesis director) / Longley, Rodney (Committee member) / Barrett, The Honors College (Contributor) / School of Politics and Global Studies (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor)
Created2018-12
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The purpose of this thesis is to examine the current state of the brick-and-mortar bookselling industry, with particular focus on independent bookstores and their strengths and weaknesses, and synthesizing recommendations for these bookstores to reinvent themselves in a rapidly changing market. This examination is highly relevant given recent concerns that,

The purpose of this thesis is to examine the current state of the brick-and-mortar bookselling industry, with particular focus on independent bookstores and their strengths and weaknesses, and synthesizing recommendations for these bookstores to reinvent themselves in a rapidly changing market. This examination is highly relevant given recent concerns that, with the rise of e-retailers like Amazon and the closure of bookstore chain Borders, brick-and-mortar bookstores may be superseded by new digital vendors. Independent bookstores are thought to be at a particular disadvantage to these retailers, given their limited size and resources, as well as the lack of capital or consumer base that a larger chain like Barnes and Noble can draw upon to invest in emerging technology. With these more limited financial opportunities, independent bookstores must find different ways to not only keep abreast of the technology that consumers are coming to expect from modern businesses, but attract customers.
To gain insight into the state of the industry and current position of independent bookstores, I will first examine the past fifty years of the brick-and-mortar bookstore, followed by a Porter’s Five Forces analysis of the industry threats and a SWOT analysis to compare the strengths and weaknesses of independent bookstores. Next, the patrons of independent bookstores will be discussed with a focus on the two largest consumer groups of Millennials and Baby Boomers, their characteristics, and the opportunities they provide to bookstores. After this there will be an exploration of the competitors to brick-and-mortar bookstores, focusing on Amazon and then touching on some of the other rivals to bookstores’ consumer base. The next section will be an in-depth analysis of a variety of bookstores across the United States, with attention to their successful practices, goals, concerns, and failures. First, there will be a comparison of industry success and failure through case studies of Borders and Powell’s bookstores. Next, there will be a comparison of five beloved independent bookstores across the country to share their varied competitive advantages that are the secret to their success. Finally, there are primary source interviews with the employees of three major Phoenix bookstores, which provide insight into the goals, current projects, attitudes, and inner strengths of these businesses. Finally, the thesis will conclude with a section offering solutions and suggestions for independent bookstores to pursue based on the primary and secondary research discussed above. These recommendations are focused on five key areas:
• Community
• Consumers
• Store Design
• Technology
• Diversification
Ultimately, the information provided by this research and these interviews indicates that while vital business changes are being pursued by independent and chain bookstores across the United States, the independent bookstore shows no signs of disappearing in favor of online vendors or e-readers.
ContributorsPorrell, Kelly Maria (Author) / Montoya, Detra (Thesis director) / Schlacter, John (Committee member) / School of Historical, Philosophical and Religious Studies (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
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This essay explores the role of religion, science, and the secular in contemporary society by showing their connection to social and political legitimacy as a result of historical processes. In Chapter One, the essay presents historical arguments, particularly linguistic, which confirm science and religion as historically created categories without timeless

This essay explores the role of religion, science, and the secular in contemporary society by showing their connection to social and political legitimacy as a result of historical processes. In Chapter One, the essay presents historical arguments, particularly linguistic, which confirm science and religion as historically created categories without timeless or essential differences. Additionally, the current institutional separation of science and religion was politically motivated by the changing power structures following the Protestant Reformation. In Chapter Two, the essay employs the concept of the modern social imaginary to show how our modern concept of the political and the secular subtly reproduce the objectified territories of science and religion and thus the boundary maintenance dialectic which dominates science-religion discourse. Chapter Three argues that ‘religious’ worldviews contain genuine metaphysical claims which do not recognizably fit into these modern social categories. Given the destabilizing forces of globalization and information technology upon the political authority of the nation-state, the way many conceptualize of these objects religion, science, and the secular will change as well.
Created2018-05
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Description
Popular culture has a longstanding tendency for being affected by, and reversely affecting, politics. Films, in particular, can exist as either purse “escapism” or heady pathways for political commentary. During the Second World War, governments in both the United States and Great Britain used film as a vessel for their

Popular culture has a longstanding tendency for being affected by, and reversely affecting, politics. Films, in particular, can exist as either purse “escapism” or heady pathways for political commentary. During the Second World War, governments in both the United States and Great Britain used film as a vessel for their own messages, but after the war ended, the two nations allowed their respective film industries more free expression in commenting on wartime and post-war politics. Film also provided particularly vivid political commentary during, and in the years immediately following, the Cold War. Though film has a longstanding history of being a force for political commentary, the medium’s specific engagement with the Cold War holds particular significance because works produced by the two nations’ film industries paralleled the social trend toward political activism at the time. While films produced in the UK and the United States in the 1960s addressed a wide range of contentious political issues, a huge body of work was spurred on by one of the most pressing political tensions of the time: namely, the Cold War.

The United States and Great Britain were major, allied forces during the Cold War. Despite their allied positions, they had unique politico-social perspectives that greatly reflected their immediate involvement in the conflict, in addition to their respective political histories and engagement in previous wars. As the Cold War threat was a large and, in many ways, incomprehensible one, each country took certain elements of the Cold War situation and used those elements to reflect their varied political social positions to a more popular audience and the culture it consumed.

In turn, filmmakers in both countries used their mediums to make overarching political commentaries on the Cold War situation. This analysis looks at five films from those countries during the 1960s, and explores how each representation offered different, often conflicting, perspectives on how to “manage” Cold War tensions, while simultaneously reflecting their conflicted culture and political decisions. The films analyzed reveal that each country focused on contrasting perceptions about the source of the threat posed by Soviet forces, thus becoming tools to further promote their distinct political stances. While the specifics of that commentary changed with each filmmaker, they generally paralleled each country’s perspective on the overall Cold War atmosphere. The British message represented the Cold War as a very internal battle—one that involved the threat within UK borders via the infiltration of spies the tools of espionage. In contrast, the American films suggest that the Cold War threat was largely an internal one, a struggle best combatted by increasing weaponry that would help control the threat before it reached American borders.
Created2016-05
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This research looks at the state of Anglo-American political relations since 1980. By examining the political partnerships between Ronald Reagan and Margaret Thatcher, Margaret Thatcher and George H.W. Bush, George W. Bush and Tony Blair, Barack Obama and Gordon Brown, and Barack Obama and David Cameron, it explores if the

This research looks at the state of Anglo-American political relations since 1980. By examining the political partnerships between Ronald Reagan and Margaret Thatcher, Margaret Thatcher and George H.W. Bush, George W. Bush and Tony Blair, Barack Obama and Gordon Brown, and Barack Obama and David Cameron, it explores if the so called ‘special relationship’ remains so special today in a world of growing political animosity and challenges. The thesis argues that the success of the ‘special relationship’ between the United States and United Kingdom has not been just due to similar political ideologies or goals, but also personal friendships which often overcame national interests or immediate personal political gain. Furthermore, it is often the periods of disagreement between these sets of leaders that helped strengthen the relationship between America and Britain, evidenced by episodes like the Falklands War, policy towards the Soviet Union, the invasion of Grenada, and the wars in Iraq and Afghanistan. Ultimately, the thesis explores how current relations have deteriorated due to problems on both sides of the Atlantic under the Obama, Brown, and Cameron administrations, but the research concludes that the special relationship is, while damaged, alive and fixable.
Created2015-12
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Recognition of sovereignty provides the means by which states have their independence and sovereignty formalized. In cases of secessionist conflict, the decision to grant or withhold recognition of a new state is forced upon the international system, unlike cases that deal with decolonization or internationally imposed partition. Recognition therefore provides

Recognition of sovereignty provides the means by which states have their independence and sovereignty formalized. In cases of secessionist conflict, the decision to grant or withhold recognition of a new state is forced upon the international system, unlike cases that deal with decolonization or internationally imposed partition. Recognition therefore provides a means by which members of the international system can curate the potential international membership from a set of new secessionist states. A central feature of this curatorial function is that it does not proceed evenly, multilaterally, or simultaneously across all cases. Instead, curation proceeds along hegemonic lines in a Gramscian sense: recognition is granted by great powers that lead particular hegemonic systems in an effort to expand their images of social order to new states. These fractures are expressed clearly in cases of split or contested recognition. The paper proceeds from a discussion of secession since the end of the Cold War, then assesses the input of contemporary literature, and ends with the suggestion of curation as a new means to understand the dynamics of international recognition.
ContributorsInglis, Cody James (Author) / Siroky, David (Thesis director) / Bustikova, Lenka (Committee member) / School of Politics and Global Studies (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12