“Loose Lace Baby” is a multimedia creative project that includes the creation of a song, a music video, and cover art. The project began with the songwriting process, which became the inspiration for the video concept. The final cover art is based on the themes and aesthetics of the song and video combined. This project’s purpose was to explore the creative process across multiple media forms and how those forms can work to inspire and enhance one another. The first stage of the project was the songwriting and recording stage. The song is a simple love song about feeling insecure in a relationship and is centered on the metaphor of “tripping over loose shoelaces”. The process in this stage included creative idea exchange, songwriting, music production, and research in different methods of song creation. This portion of the project was then used to inspire the second stage, which was the music video. The music video is about a young boy’s first major crush and follows him on his journey to tell her how he feels, which ultimately ends poorly for him, but goes to show that love can be a divisive but also binding force. The caveat to this boy’s crush is that it ends up being his babysitter, who is much older than him and therefore does not reciprocate his feeling despite having a meaningful connection of a different nature with him. This portion of the project involved many elements, namely using sound as a source of inspiration for moving visual art, production and design, learning about camera work, directing, scripting, screenplay, acting, editing, and most of all, collaboration. Finally, Once these stages of the project came together, the final stage was to draw on the core ideas of the two to create a piece of cover art that represented the messages from both the song and the music video, cohesively binding the multiple media forms into one final product. This stage involved photography, image editing, and pulling from the two other media forms to create a cohesive representative image The final product is a music video and song that are approximately four minutes long each, and a single cover art image. The main software used for music production was Ableton Live. The camera used was a Sony A6300 and the main video editing software used was Adobe Premiere. Many learning outcomes were reached, including multiple filming and editing techniques, video production and the work that goes into organizing and directing a film project, music production methods such as vocal recording and processing, live instrument recording, song arrangement and the use of a Digital Audio Workstation for production and mixing. An in-depth analysis of the entire process is given in detail in the following pages.
"Loose Lace Baby" music video: https://www.youtube.com/watch?v=K5uPf7Psht8&feature=youtu.be