Matching Items (34)
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- All Subjects: Creative Project
- Creators: Department of Marketing
- Member of: Theses and Dissertations
- Status: Published
Description
This thesis, entitled "A Community Perspective on Alcohol Education," was conducted over a ten month period during the Spring 2014 and Fall 2014 semesters, composed by Christopher Stuller and Nicholas Schmitzer. The research involved interviewing twelve professionals from Arizona State University and the City of Tempe to gather a holistic view on alcohol education and alcohol safety as it involves the students at ASU. Upon completion of the interviews, recommendations were made regarding areas of improvement for alcohol education and alcohol safety at Arizona State University. These recommendations range from creating a mandatory alcohol education class to passing a Guardian Angel Law to creating a national network of alcohol education best practices. Through this thesis, the authors hope to prevent future alcohol related injuries, deaths, and tragedies. For the final display of this thesis a website was created. For the ease of reading, all information has been presented in text format.
ContributorsSchmitzer, Nicholas (Co-author) / Stuller, Christopher (Co-author) / Koretz, Lora (Thesis director) / Scott Lynch, Jacquelyn (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / School of Accountancy (Contributor) / Department of Supply Chain Management (Contributor)
Created2014-12
Description
Children today are being primed with technology at very young ages, leading to a more digitally focused lifestyle. Tangentially, today's digital culture has led to the increase of online shopping rather than in-store shopping. A group of students at Arizona State University's Innovation Space program, in partnership with Disney Consumer Products, set out to create a children's product that bridged the physical-digital gap, and encouraged outdoor activity. The result of their work was Blitz: a versatile, outdoor gaming console that brings traditional outdoor fun into the digital world. This thesis and paired creative project are an extension of the research and development done by the Blitz team. The purpose of this additional research is to discover how parents and children shop online in to design a website to market and sell the Blitz gaming system. Some of the topics covered include visual design, functionality, user interaction, and marketing tactics. The goal is not to develop advertising tactics to manipulate children, but to find the best ways to design for, and market children's products.
ContributorsPoindexter, Devin Alan (Author) / Fehler, Michelle (Thesis director) / Peck, Sidnee (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor)
Created2014-12
Description
Usually a medical website has a description, or overview, of the condition. Then there are different sections informing the viewer about the signs and symptoms, diagnosis, and treatment options. There are some resource links for families to explore, but there it provides more information rather than narration. What is lacking is a patient account or perspective on the given topic. This project suggests an added resource for parents and patients with its storytelling element that is irreplaceable. An example is also available using my own story growing up with hemifacial microsomia.
ContributorsCanales, Alicia Marie (Author) / Dixon, Kathleen (Thesis director) / Dodge, Nancie (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-12
Description
Research was conducted on the topic of Arizona's Department of Emergency Management. Specifically, the research and creative project was centered on the Search and Rescue Branch of the department. The creative project covered the key aspects and elements of Search and Rescue organization, legal considerations, preparation, training, teams, and safety. These different elements heavily impact the Search and Rescue teams of Arizona. The researched information was compiled into a paper and the overall themes were used as inspiration for a series of paintings. The paintings highlight the components that were researched and presented in the written paper.
ContributorsSavala, Renae Alejandrina (Author) / Yoshioka, Carlton (Thesis director) / Kozakiewicz, Scott (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor)
Created2015-05
Description
The purpose of this thesis was to design a market entrance strategy for Company X to enter the microcontroller (MCU) market within the Internet of Things (IoT). The five IoT segments are automotive; medical; retail; industrial; and military, aerospace, and government. To reach a final decision, we will research the markets, analyze make versus buy scenarios, and deliver a financial analysis on the chosen strategy. Based on the potential financial benefits and compatibility with Company X's current business model, we recommend that Company X enter the automotive segment through mergers & acquisitions (M&A). After analyzing the supply chain structure of the automotive IoT, we advise Company X to acquire Freescale Semiconductor for $46.98 per share.
ContributorsBradley, Rachel (Co-author) / Fankhauser, Elisa (Co-author) / McCoach, Robert (Co-author) / Zheng, Weilin (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Mike (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Supply Chain Management (Contributor) / School of Accountancy (Contributor) / School of International Letters and Cultures (Contributor) / WPC Graduate Programs (Contributor)
Created2015-05
Description
My work focuses on the themes of grief, closure, and celebration of life. Life is a catalyst both celebration and grief. Feeling joy when a life is introduced is as common as feeling pain when a life is lost. When I lost my maternal grandmother nearly a year ago, I felt grief accompanied with guilt. I never got a chance to say goodbye since we lived so far apart, her residing in the Philippines and me residing in the United States. In order to get rid of these negative emotions, I sought closure. I attended her funeral, and now I want to celebrate her life through my artwork.
My work comes in two parts: an illustration book titled The Butanding and an illustration exhibition. The book will be published through lulu.com and made available to the public. The exhibition component will be held from March 2nd to March 6th in Gallery 100 as part of my senior exhibition Post Pre-Production with six other colleagues in the School of Art. The illustration book is a narration of a little girl and her growing friendship with a whale shark. The overarching theme of the creative project is closure with the passing away of loved ones.
The Butanding is a narrative illustration book about a young girl befriending the local menace of her village, the whale shark. Similar to my own experience, the main subject—the young girl—of my narrative is shown suffering from grief and guilt over her grandmother’s death. My work illustrates a progression of the young girl’s emotional state as she goes on a journey with the whale shark or locally known in the Philippines as the “butanding”. It provides the scenario of a grieving individual who gets the chance to reconnect with a deceased loved one and rebuild relationships that were lost.
My work comes in two parts: an illustration book titled The Butanding and an illustration exhibition. The book will be published through lulu.com and made available to the public. The exhibition component will be held from March 2nd to March 6th in Gallery 100 as part of my senior exhibition Post Pre-Production with six other colleagues in the School of Art. The illustration book is a narration of a little girl and her growing friendship with a whale shark. The overarching theme of the creative project is closure with the passing away of loved ones.
The Butanding is a narrative illustration book about a young girl befriending the local menace of her village, the whale shark. Similar to my own experience, the main subject—the young girl—of my narrative is shown suffering from grief and guilt over her grandmother’s death. My work illustrates a progression of the young girl’s emotional state as she goes on a journey with the whale shark or locally known in the Philippines as the “butanding”. It provides the scenario of a grieving individual who gets the chance to reconnect with a deceased loved one and rebuild relationships that were lost.
ContributorsSydiongco, Hannah Gloria (Author) / Solis, Forrest (Thesis director) / Drum, Meredith (Committee member) / Barrett, The Honors College (Contributor) / School of Art (Contributor)
Created2015-05
Description
Upon investigating the current state of the high scrap problem at Niagara Bottling's Phoenix manufacturing facility, it was found that 49% of the scrap was being generated at the bottling lines in the form of plastic bottles, and 39% of scrap took the form of preforms accumulated at either the bottling lines or the injection molding machines. The scope of this project includes all forms of polyethylene terephthalate (PET), but the large accumulation of scrap in these areas suggests a primary focus on the bottling lines and the injection molding machines. Further analysis of the bottling lines found that the filler at each line as well as the blower on line X1 were the biggest contributors to the scrap accumulation problem. Each of these machines was seeing over 0.4% of bottles rejected at the visual inspection units. Due to the underlying status and quality issues of the injection molding machines that were beyond the scope of this project, this process was only investigated for solutions involving the overall processes and people. Based on the data and process flow analysis there were several solutions proposed including a root-cause analysis of the highest faulting machines, the repair of the injection molding overhead conveyor systems, the creation of a low waste environment, and the implementation a scrap tracking and analysis process. Based on the current high variability in the scrap experience across all machines, it is recommended that Niagara Phoenix pursue the scrap tracking and analysis alternative. After the implementing the scrap tracking and analysis process, the initial results were encouraging and could potentially warrant the investment in a software platform that could automate the collection of data necessary for this process. Based on the initial results of the manual collection and analysis process, each individual line show signs of potential reduction in the scrap rate of over 50%. According to this improvement, purchasing the software platform would see a payoff period of only 36 days.
ContributorsSanchez, Thomas Camden (Author) / Kellso, James (Thesis director) / Lupe, Munoz (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Department of Supply Chain Management (Contributor)
Created2015-05
Description
The globalization of dance offers a unique situation to encourage peace. The kinesthetic experience associated with dance builds communities and unites people without needing to share the same language or be in the same location on the planet. Dance is a vehicle to understand other cultures but how can people be given the keys? As the 2014 Circumnavigator Travel Study Grant recipient for Arizona State University (ASU), I traveled to six countries in three continents over seventy-two days conducting ethnochoreology (dance ethnography) research. Upon returning I had a passion to share my experience through dance. Therefore I organized a charity dance concert. To share my kinesthetic education from my trip I taught six high schools each a dance from the countries I visited. An additional high school, elementary school and ASU students joined the concert. The performers and audience members gained new understanding, curiosity and appreciation. The proceeds of the concert have started a new scholarship for ASU students pursuing dance or studying abroad. This journey has come full circle just like the Circumnavigator trip which began this project. Knowledge of other dances from around the world invites participants to see into the heart of the culture, creating empathy. Therefore dance can ignite peace.
ContributorsCoury, Melia Ann (Author) / Vissicaro, Pegge (Thesis director) / Ostrom, Amy (Committee member) / Barrett, The Honors College (Contributor) / Herberger Institute for Design and the Arts (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / School of Film, Dance and Theatre (Contributor)
Created2015-05
Description
Zoraida Ladrón de Guevarra was born in 1936 in Coyula, Mexico, a small village in the state of Oaxaca. Her father’s passing required Zoraida to find a job at age fourteen to support her family. Her story, a 200-page memoir entitled “After Papa Died,” follows Zoraida’s time as a servant and eventual nanny in Veracruz. Flashing back to memories of her hometown and the people living in it, the story ends before she enters America first as a visitor in 1954, and later on a working Visa in 1957—the first woman in her village to leave to the United States. Hers is a story relevant today, evident with the paradoxes explored between poverty and riches, patriarchy and matriarchy, freedom and captivity. Assimilation impacts the reading of this memoir, as Zoraida began writing the memoir in her 80s (around fifty years after gaining American citizenship). This detailed family history is about the nature of memory, community, and in particular, the experience of being an immigrant. This thesis project centers on this text and includes three components: an edited memoir, informational interviews, and an introduction. Beginning as a diary steeped in the tradition of oral history, the memoir required a “translation” into a written form; chapters and chronological continuity helped with organization. Topics of interest from the story, such as identity, domestic violence, and religion, are further explored in a series of interviews with Zoraida. The inclusion of an introduction to the text contextualizes the stories documented in the memoir with supplemental information. The contents of the project are housed on a website: alongwaybabyproject.net.
ContributorsVan Slyke, Shea Elizabeth (Author) / Meloy, Elizabeth (Thesis director) / O'Flaherty, Katherine (Committee member) / Department of Supply Chain Management (Contributor) / Department of English (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Rebuilt is a project that looks to understand what Syrian refugees experience in camps, specifically Za'atari, the world's largest Syrian camp. The intent of Rebuilt was to create a product that would help their living conditions. By applying Design Thinking & Process, Rebuilt ultimately yielded a room partition system to help improve the living conditions of refugees. To design a product for a world most of the world is ignorant of, research is paramount. Research for Rebuilt involved gather many facts from various international databases, such as UNHCR and Mercy Corps. By understanding the demographics, the culture, and needs, Rebuilt was able to focus on some key points that lead to a potential design project: over half of the camp is consisted of adolescents (under age 18), and are living in small, essentially shipping-container homes, and the environment of the Jordanian desert where the camp is situated is extremely variable between freezing winters and blistering summers. Looking over the resources provided by humanitarian organizations, Rebuilt pinpointed a missing niche product that could help the living conditions of refugee's lives: a room partition system that could regulate ambient temperatures. The need for private space is important for the development of a refugee adolescent as it encourages stability and a sense of home. Ambient temperature is also vastly important for the productivity and health of anyone. Rebuilt is consisted of two main parts: the design of a bracket that could be used to accommodate the widths of multiple building materials and would be cheap to manufacture, and a pre-made panel that incorporated the use of phase-change-material technology. The design process is documented with a finalized design that should be low-cost and light-weight to ship from manufacturers to those in need.
ContributorsLee, Anna Jade (Author) / Shin, Dosun (Thesis director) / Bacalzo, Dean (Committee member) / Department of Marketing (Contributor) / The Design School (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05