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- Status: Published
Description
The purpose of this creative project is to make an E-Book that promotes time management for college students in a way that interests them. The author of this recognizes that there are many distractions to keep college students from sitting down and reading a textbook; that is why an E-Book featuring videos and interactive videos was chosen. The research questions presented below began my research and understanding of the topic. These questions are as follows: 1. What is a way to promote time management for college students? a) What are some mediums that will appeal to young people who want to do more than just read a book. 2. When figuring out how to manage their time, what are the areas of life students consider to be most important? 3. What perspectives to various facets of the world like, business, academia and the foreign community think about time management? 4. What perspective to millennials have on time management? By answering these questions above, the author hopes to understand what is good time management, and how to explore it in a way that will interest young people. The author is doing so by creating a series of narrative videos that he himself acted in portraying a fictitious student both engaging in and not practicing good time management techniques. The created nine videos, with three dedicated to a section each. The three sections were what students do wrong, how they can improve and how they can maintain their success. Within each section were three sub- sections that students must use time management skills for: mental techniques, physical well-being, and juggling work and personal commitments. See the attached documents (Appendix A) for a full collection of the scripts that were created for these videos. The author also created quizzes through the website Bookry, allowing him to make review questions for those reading the book. The quizzes were then made into widgets and inserted into the book. Each quiz was about 5 questions each and was at the end of each of the sub-sections, meaning there were 45 questions total. See the attached documents (Appendix B) for screenshots of each quiz question and the correct answer.
ContributorsCzajka, Jagger James (Author) / Silcock, Bill (Thesis director) / Rodriguez, Rick (Committee member) / Dodge, Nancie (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Physicians generally agree that immunizations save lives, but parents are starting to opt out of vaccinations for their children at alarmingly high levels. This has caused a debate. Some feel that full immunization coverage is essential to this country's future. Others are choosing alternative medicines and taking their chances with deadly diseases. I first became truly aware of the vaccine debate when my baby cousin, Jacob, passed away in 2002. He was 1 years old. Jacob contracted seizures soon after receiving the routine MMR vaccine. Doctors signed papers contributing his death to a severe reaction to the MMR vaccine, and my aunt and uncle were given a $250,000 settlement for their pain and suffering. My family has been involved in the vaccine world for nearly 15 years, and it is this involvement that drove me to want produce a documentary about immunizations. To view the documentary visit: https://www.youtube.com/watch?v=ZqW7fEntc1A
ContributorsSposato, Laura Jean (Author) / Silcock, Bill (Thesis director) / Snyder, Brian (Committee member) / Barrett, The Honors College (Contributor) / School of Geographical Sciences and Urban Planning (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
Description
The purpose of this thesis is to analyze how colleges and universities throughout the United States market its study abroad programs to students. The author reflects not only on this central question but also explores the evolving digital age in which we are consumed and how it has changed the marketing environment entirely.
The following research questions spurred the curiosity for this knowledge. These questions are:
1. How does Arizona State University market its study abroad programs?
a) How does ASU most effectively market its study abroad programs to students—what marketing tools are needed and used?
2. How do other college and universities throughout the United States market its study abroad programs?
b) How do they best market its study abroad programs to students—what marketing tools are needed and used?
3. How has this new digital age shaped the marketing environment today?
4. How do you develop relevant marketing strategies for a specific study abroad program in order to increase participation?
Before answering the preceding questions, this thesis first examines the origin of international education and its history.
Additionally, the author of this thesis created a series of questions that was sent via SurveyMonkey.com to various college and university study abroad offices, directors, advisors and marketing specialists throughout the U.S (a total of 18 schools from various parts of the region responded to the 37 question survey). This in turn allowed the author to answer a large portion of the above research questions. See attached documents (Appendix A) for a list of all the questions asked via survey, as well as each school’s response.
After a thorough analysis of the above research questions, the author focuses on the development of marketing strategies to help promote a specific faculty-led study abroad program at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication (the official name for that program: “Cronkite Euro: Social Media Across Cultures: The European Perspective”). It is the analysis of the above research questions that in turn helped the author create marketing strategies that were tailored to this specific faculty-led study abroad program.
These marketing activities included the expansion of Cronkite Euro’s social media presence, specifically by creating an Instagram account for the study abroad program (@asucronkiteuro). Another major marketing activity included the expansion of Cronkite Euro’s online presence. The author of this essay completely revamped the study abroad program’s website so as to adequately keep up with the tech-savvy, digital natives of today (www.asucronkiteuro.com). The importance of implementing these specific marketing strategies will be later discussed in part IV of the thesis.
The following research questions spurred the curiosity for this knowledge. These questions are:
1. How does Arizona State University market its study abroad programs?
a) How does ASU most effectively market its study abroad programs to students—what marketing tools are needed and used?
2. How do other college and universities throughout the United States market its study abroad programs?
b) How do they best market its study abroad programs to students—what marketing tools are needed and used?
3. How has this new digital age shaped the marketing environment today?
4. How do you develop relevant marketing strategies for a specific study abroad program in order to increase participation?
Before answering the preceding questions, this thesis first examines the origin of international education and its history.
Additionally, the author of this thesis created a series of questions that was sent via SurveyMonkey.com to various college and university study abroad offices, directors, advisors and marketing specialists throughout the U.S (a total of 18 schools from various parts of the region responded to the 37 question survey). This in turn allowed the author to answer a large portion of the above research questions. See attached documents (Appendix A) for a list of all the questions asked via survey, as well as each school’s response.
After a thorough analysis of the above research questions, the author focuses on the development of marketing strategies to help promote a specific faculty-led study abroad program at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication (the official name for that program: “Cronkite Euro: Social Media Across Cultures: The European Perspective”). It is the analysis of the above research questions that in turn helped the author create marketing strategies that were tailored to this specific faculty-led study abroad program.
These marketing activities included the expansion of Cronkite Euro’s social media presence, specifically by creating an Instagram account for the study abroad program (@asucronkiteuro). Another major marketing activity included the expansion of Cronkite Euro’s online presence. The author of this essay completely revamped the study abroad program’s website so as to adequately keep up with the tech-savvy, digital natives of today (www.asucronkiteuro.com). The importance of implementing these specific marketing strategies will be later discussed in part IV of the thesis.
ContributorsSalari, Alexa Marie (Author) / Silcock, Bill (Thesis director) / Scott, Tracy (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
Description
Academic integrity among college students continues to be a problem at colleges and universities. This is particularly important for journalism students where ethical issues in the profession are critical, especially in an era of “fake news” and distrust in the media. While most journalism students study professional ethics, they do not necessarily make the connection between their future careers and their academic career. In fact, at Western Washington University (Western) a recent exploration into academic dishonesty revealed that violations were increasing, and that journalism was one of the top three majors where violations occurred (based on percent of majors). To address this problem of practice, an online academic integrity resource – specific to journalism – was developed to see whether it could increase students’ knowledge as it relates to academic integrity and decrease violations. The mixed methods action research (MMAR) study took place during summer and fall quarter at Western Washington University, a state university located in Bellingham, Washington. Participants included students who were pre-majors, majors, and minors in the three tracks of journalism: news-editorial, public relations, and visual journalism. They were given multiple opportunities to self-enroll in the Resource for Ethical Academic Development (READ) Canvas course for academic integrity. Self-efficacy theory and social learning theory provided a framework for the study. Data was collected through pre- and post-innovation surveys as well as qualitative interviews. Quantitative results suggest that there is work yet to do in order to educate students about academic integrity and potential consequences of behavior. Qualitative results suggest that one avenue may be through an online resource that provides concise and comprehensive information, models behavior relevant to the student’s own discipline, and is easily accessible. It also suggests that a culture change from a systemic emphasis on grades to a focus on growth and individual learning may be beneficial.
ContributorsKeller, Jennifer Margaret (Author) / Henriksen, Danah (Thesis advisor) / Silcock, Bill (Committee member) / VanderStaay, Steven (Committee member) / Arizona State University (Publisher)
Created2021