Matching Items (6)
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- All Subjects: Event Planning
- All Subjects: Creative Project
- Status: Published
Description
Commitment to an activity is widely studied in leisure research. Serious Leisure Perspective (SLP) describes characteristics a committed activity participant possesses. The Psychological Continuum Model (PCM) describes the psychological process a person goes through to become committed to a leisure activity. Awareness, attraction, attachment and loyalty make of the four stages of PCM. Both perspectives have been used to describe committed leisure activity participants and commitment to organized recreational events. Research on leisure activity has yet to determine how the individual becomes loyal. Therefore, the purpose of this study is to determine the process in which recreation activity participates becomes loyal and to identify who can be labels as serious within the PCM Framework. Data was obtained from an online electronic survey distributed to participants of four U.S. marathon and half marathon events. A total of 579 responses were used in the final analysis. Path analysis determined the process in which a runner becomes committed. MANOVA is used to determine difference between leisure groups in the four stages of PCM. Results indicate that activity participants need to go through all four stages of PCM before becoming loyal. As knowledge increases, individuals are more motivated to participate. When the activity satisfies motives and becomes a reflection of their identity, feelings become stronger which results in loyalty. Socialization is instrumental to the progression through the PCM Framework. Additionally, attachment is the "bottleneck" in which all loyal activity participants my pass through. Differences exist between serious leisure groups in the attachment and loyalty stages. Those that are `less serious' are not as committed to the activity as their counterparts.
ContributorsMurphey, Elizabeth M (Author) / Lee, Woojin (Thesis advisor) / Hultsman, Wendy (Thesis advisor) / Larsen, Dale (Committee member) / Chisum, Jack (Committee member) / Arizona State University (Publisher)
Created2014
Description
While I was brainstorming topics for my thesis project I came across the idea to look at weddings and specifically the wedding planning industry. It is an industry where very little research exists. It is important for the future of the industry to have some academic studies done on the wedding planning industry. When I started this project I was looking to find out about the characteristics of wedding satisfaction from a client perspective versus the planner's perspective and what deems a successful wedding planner. This could provide valuable insight while possibly shedding light on why some couples use a wedding planner and others do not. The research questions I will try to answer through the survey are: what are the characteristics of wedding satisfaction from a client perspective versus the planner's perspective and what deems a successful wedding planner from the client perspective versus the planner's perspective. I researched the industry and created a survey that was sent to a group of 15 planners. I hoped to get permission to send my survey to four to six previous clients from each planner. The list of wedding planners came from a board member of the International Special Events Society. If all surveys had been completed it would have given me a client pool of 60 to 80 couples. The problem was that none of the planners were willing to share the client survey with their clients. Therefore, I could not obtain a sufficient number of couples that had previously used wedding planners. I attempted to contact organizations that would have access to brides. I also attempted to reach out on Facebook and through email lists to married people who used wedding planners. None of these methods proved successful in amassing a sufficient number of individuals who used planners for their wedding. The project evolved into an analysis of the assistance options couples have to make big purchases like a wedding and a house. The amount spent on these big purchases varies as well as the time couples have to pay for them. There is also great variation in the kinds of resource's couples have to advise them before making these larger purchases. For example, when a couple is planning their wedding they can hire a wedding planner to assist them or do research on blogs and rely on parents and friends for help and assistance. When a couple prepares to buy a house (or another type of real estate) they will often hire a realtor. There are some resources online for the few couples that choose not to use a realtor, however, at some point they may need to seek a professional to assist with the legal documents. The inspiration behind this thesis was to begin academic research on a young industry where there was none. The profession of "wedding planning" is very new. There is no traditional academic research on the wedding planner as a profession. When the initial surveys and planners did not receive the kind of participation and cooperation needed it was disappointing that this project could not shed light on this young industry. The evolution of this project into a comparison between realtors and wedding planners suggested the potential of where the wedding planning as a profession could be was brought to light. If wedding planners and wedding planning as a profession could evolve to a place of necessity similar to purchasing a house the profession could gain validation and grow. At some point in that evolution, hopefully the profession would be in a better place for academic research and the individuals in the profession may be in a place to be more open to assist in that research. Ultimately getting to the place where a wedding planner is seen as necessary should be the goal for this profession. The amount of money spent, the emotional importance of the commitment and the legal promises involved in having a wedding creates that need but many people do not know this. Couples know very little about the individual costs that make up a wedding. A key problem with this is that it creates disconnect between couples expectations and budgets. If wedding planners could, through their marketing and other efforts, communicate with potential clients that a wedding planner is not a luxury, but a necessity, it would help insure emotional satisfaction and protect the financial investment of the couple and their family.
ContributorsMayberry, Sophia Elizabeth (Author) / Hultsman, Wendy (Thesis director) / Dempsey, Matt (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Community Resources and Development (Contributor)
Created2015-05
Description
The Roller Derby Club at Arizona State University became a student organization in the fall of 2013. They became a practicing team known as the Derby Devils in the spring of 2014. This project documents the creation and development a collegiate roller derby team as they go from a student organization to an athletic team. Collegiate roller derby is still in its infant stages and therefore the purpose of this project is to provide a guide for future collegiate roller derby teams as well as other athletic teams.
ContributorsLee, Alisa Yulim (Author) / Looser, Devoney (Thesis director) / Hultsman, Wendy (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Department of Chemistry and Biochemistry (Contributor) / W. P. Carey School of Business (Contributor)
Created2014-12
Description
In this creative project, our goal was to establish a student lead service organization dedicated to raising money and awareness for a selected medical issue through an interactive carnival event. In doing so, we were able to identify the potential obstacles and pathways that are required for service organizations within Arizona State University. Our experience provides a guideline for future students looking to organize charitable events on campus. This paper discusses several essential skills for running a charitable student organization, including establishing a brand, managing finances, cultivating business relationships, and marketing the cause. It is our hope that future students can learn from our experience and find success in similar endeavors.
ContributorsStoddard, Stacy Dawn (Co-author) / Wong, Brittney (Co-author) / Hultsman, Wendy (Thesis director) / Holland-Malcom, Jan (Committee member) / Harrington Bioengineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
This creative project aimed to combine knowledge, qualifications, and experience in networking and marketing to host a live music event. As a social media industry employee, an avid concertgoer, and a digital marketer, I felt sufficiently able to complete this task. The process included working within the Barrett budget to secure a venue and acts with the option of paid marketing for the event. Once I secured The Graduate Hotel and three acts— bands Study Habit and Moose Titans and DJ/emcee Malcolm Alexndr—it was time to publicize the event. I found a photographer and organized a photo shoot then created social media profiles and a website with these photos. In total, the attendance was roughly 100 people, and the night was a smash success.
Keywords: event planning, social media, music
Keywords: event planning, social media, music
ContributorsGilliam, Taylor Mikel (Author) / Shockley, Gordon (Thesis director) / Hultsman, Wendy (Committee member) / College of Integrative Sciences and Arts (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
The purpose of this creative project was to spread awareness about the work of various non-profit organizations in the Phoenix community while allowing the public to immediately get involved in their missions. This project was manifested through Give Back Phoenix, which was held on February 2nd, 2019. Give Back Phoenix had three goals: to serve non-profit organizations in the community, to allow community members to experience giving back in a fun and hands-on way, and to help community members connect with organizations for future volunteer opportunities and long-term volunteering commitments.
ContributorsMartin, Mary Caitlin Alice (Author) / Hultsman, Wendy (Thesis director) / Holland Malcom, Jan (Committee member) / School of Community Resources and Development (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05