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Description
This article can be divided into six parts.

The first chapter analyzes the background, theatrical and particle reasons of this research. The author argues that the management of law firm needs a set of good system. The first one is operating the law firm in scale, and the other on

This article can be divided into six parts.

The first chapter analyzes the background, theatrical and particle reasons of this research. The author argues that the management of law firm needs a set of good system. The first one is operating the law firm in scale, and the other on is corporate management model, which shall be constructed in detail in the paper and will be put into practice by the law firm in which the author is worked.

The second chapter will introduce modern management theory, combining the situation of management in our law firm to analyze, raising some reasonable suggestions and instructions to promote our law firm to achieve the corporate management.

In the third chapter, the first chapter, starting with the review of the development process of foreign and our law firms, listing the organizational forms and the characteristics of our law firm, analyzing the situation and the drawbacks of the law firm management.

The fourth and fifth chapter introduce he background, the connotation of the corporate management model, listing the development and successful experience of some typical cases in respect of corporate management.

In the last chapter, the construction of corporate management model will be introduced in terms of organization form, human resource management and informationizing development.

The corporate management model is not mature in china. Though it is not easy to reform the existing model, but it should be believed that the development benefiting the legal industry will be achieved.
ContributorsZhu, Ping (Author) / Gu, Bin (Thesis advisor) / Chang, Chun (Thesis advisor) / Zhu, Ning (Committee member) / Arizona State University (Publisher)
Created2017
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Description
Due to the booming young mothers and fathers in the new era as well as the changes in the concept of parenting and the favorable liberalization of China's second child policy, the maternal-baby nursing market continues to grow, and it has become a must for businesses nowadays. In 2020, the

Due to the booming young mothers and fathers in the new era as well as the changes in the concept of parenting and the favorable liberalization of China's second child policy, the maternal-baby nursing market continues to grow, and it has become a must for businesses nowadays. In 2020, the size of the maternal-baby nursing market will reach 3.6 trillion. (Data: Yibang Power China's Maternal and Child Industry White Paper 2017).

The rapid development of mobile Internet, highly transparent information, consumers grasp the sovereignty, along with the rise of the middle class, consumption increase encouraged personalized, customized needs. The boundaries between online and offline are becoming increasingly blurred. Consumers are more inclined to choose multi-category with service channel providers. If the retailers still rely on good market resources, and the difference between the sales and purchase of commodities, they will face a huge challenge of the decrease in passenger flow and a decline in performance.

The paper takes the relationship between maternal-baby nursing retailers and targets customers as the study object, based on customer service of maternal-baby nursing retailer data, empirical studies, we found that this particular group, mothers and babies, especially value safety, quality, public praise and community review. If the retail enterprise attaches importance to establishing relationships with customers and enhances the relational viscosity through mutual trust, emotional formation and spread of public praise, it will help to increase the traffic volume and increase the output value of single customers.

The maternal-baby nursing retailers form a strong relationship between enterprises and customers by establishing a strong relationship between products and customers, employees and customers, and customers to customers. Maternal-baby nursing retailers operate single-customer value deeply, build a heavy membership system and manage customer assets, thereby enhancing their brand and performance.

The research on the method of establishing the strong tie can be considered as an analysis of feasibility. The research results of this paper will help to improve the overall customer service experience and satisfaction of the mother and infant retail industry, enhance the development of the whole industry and draw significance lessons from other service industries.
ContributorsWang, Jianguo (Author) / Gu, Bin (Thesis advisor) / Chen, Hong (Thesis advisor) / Cui, Haitao (Committee member) / Arizona State University (Publisher)
Created2018
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Description
This study examines the 3 key questions of media budget allocation, to find our a better invest model. Including spending share of traditional media and digital media, program selection strategy and duration mix optimization to analyse the trend of sample A (a global cosmetic brand) . Based on every test

This study examines the 3 key questions of media budget allocation, to find our a better invest model. Including spending share of traditional media and digital media, program selection strategy and duration mix optimization to analyse the trend of sample A (a global cosmetic brand) . Based on every test media campaign, we do research of media performance and sales volumn, add youth consumer behavior result, to develop a media investment ROI model for this brand. Create the evaluation system according to past big data and find the learnings of different length TVC usage. Of course all relavant findings and implications will be summarized after every section.
ContributorsXu, Jin (Author) / Gu, Bin (Thesis advisor) / Chen, Xinlei (Thesis advisor) / Shao, Benjamin (Committee member) / Arizona State University (Publisher)
Created2018
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Description冷链物流主要是指食品在生产到消费者食用前始终处于适宜的温度环境,以保障食品品质、降低流通过程中的损耗。冷链物流相比于传统物流而言是一项更复杂的系统性工程,受到政策和市场需求的影响呈现迅猛发展态势。但是,冷链物流企业长期以来因规模小、固定资产少、服务范围窄、服务规范性弱而发展困难重重,核心问题是资金的问题。政府引导和鼓励打造冷链物流产业园,推动产业园投资和建设主体打造平台,实现对园区内冷链企业的聚集效应并通过金融服务解决企业发展的资金问题。通过产融结合助力冷链物流企业发展,成为目前冷链物流行业发展的主要方式和未来趋势。

本研究聚焦冷链物流产业园金融服务助力冷链物流企业发展问题,主要研究内容包括:第一,基于产融结合理论,梳理冷链物流企业与产业园之间关系,从供需两侧探索冷链物流企业和产业园的金融服务的范围、类型和特点。第二,基于平台理论,构建冷链物流企业采纳产业园金融服务的研究模型,探索金融服务影响冷链物流企业的经营因素,分析冷链物流企业采纳产业园金融服务的因素和途径。第三,基于信息不对称理论,关切信息技术支持和知识分享在冷链物流企业采纳产业园提供金融服务过程中的调节作用。同时,梳理产业园提供金融服务可能面临哪些风险,制订冷链物流企业入驻园区的标准,防范风险。

本文运用实证研究方法,通过对国内18家冷链物流相关的产业园、物流园、冷链物流、商贸流通、金融等企业实地考察和专家访谈基础上,拟定问卷并对268家企业进行调查收集数据,使用结构方程模型进行假设检验。研究发现:金融服务的有形性、可靠性、移情性、经济性对冷链物流企业采纳产业园金融服务影响显著,而响应性的影响不显著。同时

信息技术支持和知识共享的调节作用不显著。最后,针对产业园吸引冷链物流企业提供金融服务、冷链物流企业采纳产业园金融服务的风险,提出防范策略措施。
ContributorsYang, Su (Author) / Shen, Wei (Thesis advisor) / Chen, Xinlei (Thesis advisor) / Gu, Bin (Committee member) / Arizona State University (Publisher)
Created2019
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Description
Health is among the most basic needs of the people and driving force of social and economic development. The health nutrition & wellness industry is gradually becoming a global sunrise industry . However, the industry is faced many problems and challenges including weaknesses in the industry structure, fragmentations of supply

Health is among the most basic needs of the people and driving force of social and economic development. The health nutrition & wellness industry is gradually becoming a global sunrise industry . However, the industry is faced many problems and challenges including weaknesses in the industry structure, fragmentations of supply chain, low

efficiency in resources allocation, and lacking in quality on personnel training. To achieve core competitiveness and value creation, it is important that the health nutrition & wellness industry must meet the needs of Chinese market and its customers with a customer centric perspective to design a firm’s organization strucrture and management processes. This thesis is based on an analysis of the competitive landscape faced by the nutrition & wellness industry as exemplified by By-Health.Ltd. The investigation begins with an analysis and synthsis of the common industry practices on sales & distribution channels for their underlying similarities and differences in product strategies, branding strategies, and agency models on incentive design and profit sharing mechanisms. Through an empirical survey, this thesis also investigate customer’s demand for nutritious and healthy products. The results through factor analysis reveal that such demands are driven by individual factor, product factor, enterprise factor and environmental factor. The study concludes with a proposed framework to link customer value through three innovative designs in sales and distribution: community marketing model, sharing marketing model and Internet factory marketing model.
ContributorsGong, Binghui (Author) / Pei, Ker-Wei (Thesis advisor) / Cui, Haitao (Thesis advisor) / Gu, Bin (Committee member) / Arizona State University (Publisher)
Created2018
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Description
Online product ratings offer consumers information about products. In this dissertation, I explore how the design of the rating system impacts consumers’ sharing behavior and how different players are affected by rating mechanisms. The first two chapters investigate how consumers choose to share their experiences of different attributes, how their

Online product ratings offer consumers information about products. In this dissertation, I explore how the design of the rating system impacts consumers’ sharing behavior and how different players are affected by rating mechanisms. The first two chapters investigate how consumers choose to share their experiences of different attributes, how their preferences are reflected in numerical ratings and textual reviews, whether and how multi-dimensional rating systems affect consumer satisfaction through product ratings, and whether and how multi-dimensional rating systems affect the interplay between numerical ratings and textual reviews. The identification strategy of the observational study hinges on a natural experiment on TripAdvisor when the website reengineered its rating system from single-dimensional to multi-dimensional in January 2009. Rating data on the same set of restaurants from Yelp, were used to identify the causal effect using a difference-in-difference approach. Text mining skills were deployed to identify potential topics from textual reviews when consumers didn’t provide dimensional ratings in both SD and MD systems. Results show that ratings in a single-dimensional rating system have a downward trend and a higher dispersion, whereas ratings in a multi-dimensional rating system are significantly higher and convergent. Textual reviews in MDR are in greater width and depth than textual reviews in SDR. The third chapter tries to uncover how the introduction of monetary incentives would influence different players in the online e-commerce market in the short term and in the long run. These three studies together contribute to the understanding of rating system/mechanism designs and different players in the online market.
ContributorsLiu, Ying (Author) / Chen, Pei-Yu (Thesis advisor) / Hong, Yili (Thesis advisor) / Gu, Bin (Committee member) / Arizona State University (Publisher)
Created2018
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Description摘要

当前中国农村集体经济呈现出后劲不足、区域失衡等问题。在此背景下,如何破解集体经济发展困境、实现其从梯度到均衡的演进成为学术领域关注的热点。本文梳理总结了国内外集体经济的相关研究成果,阐述了主要涉及的基础概念、理论和方法模型;以2008~2015年无锡市滨湖区92个村为研究样本,分析了该区域集体经济的发展现状和演变进程;构建面板回归模型,探索了该区域集体经济发展的驱动因素与分布不平衡性;并从空间关联视角切入,探索了驱动因素的溢出效应;最后基于研究结果提出对策建议。主要结论如下:

(1)2008~2015年,92个村的村级集体经济发展整体呈现上升趋势,但地区间的贫富差距明显;2008年、2011年和2015年92个村按村级集体经济总收入可划分为高、中、低3类,并且在不同时段,各等级间的村级集体单位会相互迁移;集体经济收入呈现明显的右偏分布,尖峰厚尾的特征显著。随着时间的推移,集体经济发展出现了“双峰趋同”的现象。

(2)普通面板回归显示,物质资本、经济工作能力、科技进步对于村级集体经济发展有正向的依次减弱的影响,人口数量的影响为负;面板分位数回归显示,随着分位数水平的提高,物质资本系数先上升、后下降再上升;经济工作能力系数逐渐减小;人口规模系数先下降后上升;科技进步系数波动上升。

(3)空间计量结果显示,各变量对于村级集体经济发展具有一定的溢出效应,其中,物质资本的溢出效应为正(不显著),经济工作能力的溢出效应为正(显著),人口因素的溢出效应为负(不显著),科技进步的溢出效应为正(显著)。

本文的创新之处在于使用较难获取的2008-2015年92个村面板数据进行回归,相比于截面数据,更准确地测度了各要素对集体经济的真实影响;将空间关联因素纳入研究视域,探究了村级集体经济驱动因素的空间溢出效应。
ContributorsJin, Liang (Author) / Gu, Bin (Thesis advisor) / Zhang, Anmin (Thesis advisor) / Zhu, Qigui (Committee member) / Arizona State University (Publisher)
Created2019
Description近年来,金融领域各行业采用和移动互联网技术相结合的方式,发展异常迅猛。金融科技率先催生了近4万家P2P网络借贷平台,这些平台在利用移动金融技术与主流传统银行竞争的过程中,占据了大量技术和市场优势。结合我国农村商业银行发展现状,如果农商行能够有效利用移动金融技术优势,则其运营成本或会降低,获客效率、服务多样性等或将得以有效提升,从而使其竞争力得以提高, 更好地服务农民、农村和农业经济。本文旨在系统地探究以手机银行APP为代表的移动金融科技对农商行行间竞争力影响。

本文搜集了全国84家农商行APP数据,定量地从业务覆盖范围、增值服务全面性、易用性、安全性、系统稳定性等五个维度对APP给出综合质量评分,并采用层次分析法给出各农商行竞争力排名。在系统地分析银行竞争力与其APP质量、发布时间、更新次数等相关关系后,总体发现APP质量对银行竞争力至关重要。具体地,排名下降的农商行的年均更新次数与排名变化正相关,也即年均更新次数越多的银行,排名上升越多;而对排名上升的农商行,年均更新次数与排名变化则呈现负相关。竞争力排名上升的农商行,其APP平均发布时间与排名变化呈正相关,而竞争力排名下降的农商行的平均发布时间与排名变化则呈负相关。

进一步地,基于《中国商业银行竞争力报告》中对农商行的排名,本文进一步分析了移动金融科技对不同规模的农商行竞争力排名影响。研究发现:对于资产规模较大(>1000亿元)的农商行,APP年平均更新次数较多的银行,往往竞争力排名有所提高。而对于中等及小资产规模的农商行而言,APP年平均更新次数较多的银行,往往竞争力排名有所下降。对于较大和较小规模的农商行,APP平均发布时间长反而会降低银行竞争力,而对于中等规模的农商行,较长的平均发布时间下,其竞争力会有所提高。

最后,针对本文定量的研究模型和实证数据,本文给出了具体研究结论及展望,并就如何提高农村商业银行竞争力,给出了建议方法以及相关政策性建议。
ContributorsHuang, Darong (Author) / Gu, Bin (Thesis advisor) / Chen, Son-Nan (Thesis advisor) / Li, Xiaoyang (Committee member) / Arizona State University (Publisher)
Created2019
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Description现今的理论研究及实践表明,供应链上各个企业进行协调运作的基础是节点企业间有效信息进行高效传递。但供应链上下游企业在合作过程中通常存在信息不完全对称现象、牛鞭效应等问题,供应链中信息传递的实时性及真实性受到较大影响,这也是导致供应链管理整体效率不高的原因之一。因此,供应链伙伴间信息共享问题已是国内外学者普遍关注的焦点。本文旨在针对目前我国家居供应链企业间信息沟通不畅、信息共享不充分的问题及其理论研究的不足,来开展针对影响家居供应链企业间信息共享因素的实证研究。本文基于家居供应链这一特殊的行业供应链,建立基于家居供应链企业间信息共享关键影响因素理论模型,通过实证方法来寻找影响供应链企业间信息共享的关键因素及其具体影响程度。

在已有文献的基础上,本文提出信任、共同愿景、信息技术能力、渠道权力结构与信息共享间影响关系的概念模型,并对长三角及珠三角地区家居供应链经销商企业进行问卷调查研究。最后在回收的 164 份有效问卷基础上通过数据分析来验证假设。研究结果显示:(1)不论是家居工厂与经销商间还是家居卖场与经销商间,信任对共享信息的内容和质量都有显著正向影响。(2)家居工厂与经销商间的共同愿景对彼此间信息共享内容有显著正向影响作用,但对信息共享质量作用不明显。而家居卖场与经销商间的共同愿景对信息共享的内容和质量都有正向影响作用。(3)经销商的信息技术能力对双方间信息共享的内容和质量都有显著影响,同时,还能促进家居工厂与经销商之间的信任,间接影响双方的信息共享程度。(4) 家居卖场与经销商间的渠道权力对双方间的信任程度有显著影响,而对双方间的信息共享没有直接影响。

本研究主要研究贡献在于:发现影响家居供应链信息共享的关键因素,弥补了现有文献对中国供应链企业信息共享影响因素研究的不足,特别聚焦于家居供应链;从供应链上下游整体角度出发,探讨了中国情境下信任、共同愿景、信息技术能力和渠道权力结构与信息共享之间的作用机理。
ContributorsYang, Yu (Author) / Gu, Bin (Thesis advisor) / Chen, Xinlei (Thesis advisor) / Zheng, Zhiqiang (Committee member) / Arizona State University (Publisher)
Created2019
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Description中国商品期货市场经历30年发展,已初备协调资源分配、对冲经营风险的功能。但受产业自身和期货市场发展的制约,各期货品种市场有效性参差不齐。随着我国经济从增量阶段过渡到存量阶段,期货作为企业的价格管理和风险控制工具的重要性日益凸显,因此研究我国商品期货市场有效性具有非常好的现实意义。

本文开创性的从期货的基本功能——资源配置的角度出发,提出有效市场是指其期货价格能够对本行业社会资源起到合理的调配作用的市场。在内容安排上,本文首先总结了现有国际成熟期货品种的特点并找出能够反映期货对资源配置能力的四个指标假说,分别为期现回归性、利润波动性、库存波动性以及现金流变化,然后通过数学模型证明指标数据和品种成熟度的关联,最后应用该套指标对我国商品市场有效性进行检验。数学方法上,本文先采用Bai-Perron内生多重结构突变模型对时间序列进行突变点检验,然后对断点时间序列分别进行多元回归,并在剔除季节性和周期性后,通过平稳性检验、ARCH效应检验结果来确定相应的Garch模型,并用Garch模型来描述时间序列的波动性。

通过数学验证,我们认为期现回归性、利润波动性、库存波动性以及现金流变化这四个指标可以作为反映期货成熟度的检验指标,用该套方法对国内部分活跃品种检验后发现大连豆粕期货已经具备成熟品种的特征,本文认为豆粕期货市场是有效的;PTA、玉米淀粉期货的四个检验指标在近年来表现出时间序列优化的特点,但因时间较短尚不稳定,可以认为是接近成熟的品种;而螺纹钢和铝期货在多数指标上表现不佳,表明他们对社会资源配置能力较差,因此本文认为螺纹钢和铝期货市场是活跃但非有效的。通过进一步分析,本文认为品种的期现回归性差是制约其资源配置能力发挥的关键因素,而交易标的不明确、

仓单制作难度大、产业参与度低以及期货设计中的其他限制因素又是导致期现回归性差的重要原因。
ContributorsWang, Ping (Author) / Gu, Bin (Thesis advisor) / Li, Feng (Thesis advisor) / Yan, Hong (Committee member) / Arizona State University (Publisher)
Created2019