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- Creators: Department of Finance
Description
With the rise of fast fashion and its now apparent effects on climate change, there is an evident need for change in terms of how we as individuals use our clothing and footwear. Our team has created Ray Fashion Inc., a sustainable footwear company that focuses on implementing the circular economy to reduce the amount of waste generated in shoe creation. We have designed a sandal that accommodates the rapid consumption element of fast fashion with a business model that promotes sustainability through a buy-back method to upcycle and retain our materials.
ContributorsSuresh Kumar, Roshni (Co-author) / Yang, Andrea (Co-author) / Liao, Yuxin (Co-author) / Byrne, Jared (Thesis director) / Marseille, Alicia (Committee member) / Jordan, Amanda (Committee member) / Department of Finance (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
With the rise of fast fashion and its now apparent effects on climate change, there is an evident need for change in terms of how we as individuals use our clothing and footwear. Our team has created Ray Fashion Inc., a sustainable footwear company that focuses on implementing the circular economy to reduce the amount of waste generated in shoe creation. We have designed a sandal that accommodates the rapid consumption element of fast fashion with a business model that promotes sustainability through a buy-back method to upcycle and retain our materials.
ContributorsLiao, Yuxin (Co-author) / Yang, Andrea (Co-author) / Suresh Kumar, Roshni (Co-author) / Byrne, Jared (Thesis director) / Marseille, Alicia (Committee member) / Jordan, Amanda (Committee member) / Department of Finance (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
This thesis focuses on the increasing emphasis on sustainability within the fashion industry and how brands, specifically H&M, can increase their market share through updating their in-store retail strategy. Seven common retail strategies are analyzed and recommendations in each area are made to enhance H&M’s emphasis on sustainability. To support these potential recommendations, two focus groups were conducted to evaluate some potential in-store marketing elements. Upon the conclusion of the focus group research, participant’s thoughts were taken into consideration to revise the recommended retail strategies. Overall, by implementing the recommended retail marketing strategies, H&M can incorporate their Conscious line more fully within their stores and promote their new sustainable focus to further their brand in the future.
ContributorsFoley, Jacqueline (Author) / Riker, Elise (Thesis director) / Schlacter, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor)
Created2022-12
Description
In looking at the world of fashion, it is hard to miss the many rental platforms that have become staples in the industry. While the business model makes sense for many consumers, it also feeds on many consumer trends and developing ideals. The driving purpose of this thesis is to better understand the success of rental platforms, to see what components of the industry are most important to the success of a rental company, and ultimately determine if rental will have a future in the next generation of fashion. The following research explores the fashion industry, rental’s place in that industry, and whether this new business model is here for the long haul. This research will prove vital in understanding the success of this new industry and the most important components that make up a successful rental business. Through this research it was found that the pillars of marketing, especially a deep understanding of consumers, and supply chain, have proven to be the most interesting aspects of the rental industry’s success. Specifically, the components of inventory management, transparency, consumer research, and pricing were found to be the most vital to any rental platform’s success.
ContributorsGeorge, Jessica Marie (Author) / Ostrom, Amy (Thesis director) / Davila, Eddie (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12
Description
Nike, the largest athletic apparel company in the world, has a very complex wide-reaching supply chain. As pioneers of outsourcing production and products, they have dealt with many challenges and problems since their beginning in 1964. As Nike has faced their controversial history of labor strikes, protests, boycotts, and much more, they began to restructure their business model and supply chain practices. Following this came audits, minimum age requirements, factory condition monitoring, and public disclosures of locations. With these new initiatives and growth in Nike’s supply chain, an overarching analysis of Ports of Lading, Shipment Origins, Ports of Unlading, Shippers/Suppliers, and Carriers can give a glimpse into the world-wide network of their apparel. Finally, through my data analysis and secondary source research, I will explain how Nike's supply chain emerged, adjusted, and changed given different textile regulatory environments over the years.
ContributorsCrippen, Julia (Author, Co-author) / Wiedmer, Robert (Thesis director) / Sewell, Dennita (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Finance (Contributor)
Created2023-05