Within the last decade, it has become increasingly apparent that the effects of climate change are getting harder and harder to ignore. This fact has led to increased interest in sustainability and an increased pressure from consumers to have these ideals implemented into a variety of global industries. The fashion industry, in particular, has been facing this pressure toward the desire for sustainable products is the fashion industry. Over the last five years, sustainability has become a main focus within the fashion industry. Countless brands now include sustainability within their marketing tactics and a variety of fashion organizations release reports on the unsustainable practices that currently dominate fashion production. These misleading marketing tactics and enigmatic intensive reports lead to confusion on what sustainable fashion actually looks like for both consumers and suppliers alike.<br/> This report attempts to help tackle this problem by using sustainable fashion certifications as a tactic to prove sustainability within business procedures. To compare eight of the most common fashion certifications, this paper assumes a systems thinking approach to creating an assessment framework, which is then applied to said certifications. To back up the importance of the topic, this paper presents key points of the current issues related to this case, which then contribute to the integration of basic sustainability assessment criteria and case-specific factors into overarching core criteria. The application of this framework is utilized to determine which certifications cover certain aspects of the curated core criteria. This is then used to present consumers and manufacturers with a more accurate understanding of each of these certifications. This information is then followed up with a recommendation of certifications that align most within researched-based consumer and supplier desires.

With the rise of fast fashion and its now apparent effects on climate change, there is an evident need for change in terms of how we as individuals use our clothing and footwear. Our team has created Ray Fashion Inc., a sustainable footwear company that focuses on implementing the circular economy to reduce the amount of waste generated in shoe creation. We have designed a sandal that accommodates the rapid consumption element of fast fashion with a business model that promotes sustainability through a buy-back method to upcycle and retain our materials.

With the rise of fast fashion and its now apparent effects on climate change, there is an evident need for change in terms of how we as individuals use our clothing and footwear. Our team has created Ray Fashion Inc., a sustainable footwear company that focuses on implementing the circular economy to reduce the amount of waste generated in shoe creation. We have designed a sandal that accommodates the rapid consumption element of fast fashion with a business model that promotes sustainability through a buy-back method to upcycle and retain our materials.

With the rise of fast fashion and its now apparent effects on climate change, there is an evident need for change in terms of how we as individuals use our clothing and footwear. Our team has created Ray Fashion Inc., a sustainable footwear company that focuses on implementing the circular economy to reduce the amount of waste generated in shoe creation. We have designed a sandal that accommodates the rapid consumption element of fast fashion with a business model that promotes sustainability through a buy-back method to upcycle and retain our materials.

The COVID-19 pandemic in 2020 drastically altered what was once accepted as reality. As society shifted to an online universe, causing rampant isolation, the world faced many uncertainties. This dramatic transformation affected every global industry and because fashion and culture are intertwined, the industry became a direct reflection of the new social climate. This ASU Barrett Creative Project explores the current direction in fashion and identifies two contrasting cultural aesthetics that arose from the 2020 pandemic. Through ample research surrounding various topics such as generational escapism, mental health as it relates to the pandemic, increased psychedelic use, fashion technology advancements, the metaverse and non-fungible tokens in fashion, and the current political and social environment, I identified and named two separate fashion blanket trends: Kaleido and Chernobyl. Photographic evidence from Vogue Runway and the latest fashion seasons were included as support for these predictions. Inspired by Fashion Snoops, a prominent fashion trend forecasting agency, I created a trend packet, including a mood board, pattern and color palette, cultural influences, key items, and a fashion buyer’s checklist for both trends. Finally, I reported on my findings when researching Pinterest Predicts, a resource for creative businesses to predict trends, which identified three specific fashion trends, deemed Athflow, Cocoon Swoon, and Up Clothes and Personal, and I circled back to how it relates to both Kaleido and Chernobyl. Reminiscent of pandemic-induced escapism, 3D-printing in fashion, the metaverse, and a worldwide psychedelic awakening, Kaleido features many avatar-like garments with an otherworldly flair, complete with funky abstract knitwear, bold prints, eye-catching cutouts and textures. Leading brands reflecting Kaleido are Chet Lo, AVAVAV Firenze, and Marco Garro. Finally, Chernobyl has a direct correlation with the cultural annihilation 2020 left in its wake, voicing the civil distress that continues to echo universally suggesting an uncontrollable warfare on a preexisting reality. Characterized by deconstructionism, distressing, layering, and an emphasis on outerwear, the dark dystopian expression of “Apocalyptic Chic” is conveyed. Leading brands within this trend are Maison Margiela, Rick Owens, and independent label, Kepler London. Additionally, a permanently altered post-pandemic society saw stretchier, more casual outfits taking over the average wardrobe. As a result, designers within this new fashion season brainstormed new ways to transition from loungewear and leggings back into elevated fashion. Knitwear became the preferred method to achieve this progression and thus, the era of presentable and editorial athleisure began. In conclusion, the current course of fashion is boundary-pushing, innovative, and culturally reflective, featuring a multitude of innovative layering and patchwork, as well as interesting takes on silhouettes and pattern contrast. Elevated knitwear has a prominent place within new collections as the world transitions from working at home and living in athleisure to rediscovering the outside world. Because of the direct connection between fashion and culture, the newest outputs in fashion are either reminiscent of a dismal post-apocalyptic future, or “Chernobyl”, or appear to have arrived from a different, more optimistic dimension, or “Kaleido”.

Classic & Current is a sustainable e-commerce business that provides affordable, appropriate, and fashion-forward business clothes for college female students. Through customer discovery and market analysis, we have identified a need for trendy, affordable business wear that is tailored to a younger demographic. Our strategy includes a circular component where customers can send back items for a discount on a new piece, which will be listed on “Our Closet,” along with hand-picked, thrifted items exclusively available to verified college students at a lower price point. Classic & Current targets females ages 18-25 who are either college students or young professionals in the United States. Our mission is to provide affordable, fashion-forward, work-appropriate, comfortable, and durable clothing while also addressing sustainability concerns. Our marketing efforts will focus on social media, specifically Instagram and TikTok, using micro-influencers and paid advertisements to push our brand and gain traction. Our financial plan includes seeking funding opportunities through ASU’s entrepreneurship programs. Classic & Current distinguishes itself from competitors by providing unique solutions for sustainability while offering elements of a classic wardrobe and trendy, seasonal items to keep customers current.

Classic & Current is a sustainable e-commerce business that provides affordable, appropriate, and fashion-forward business clothes for college female students. Through customer discovery and market analysis, we have identified a need for trendy, affordable business wear that is tailored to a younger demographic. Our strategy includes a circular component where customers can send back items for a discount on a new piece, which will be listed on “Our Closet,” along with hand-picked, thrifted items exclusively available to verified college students at a lower price point. Classic & Current targets females ages 18-25 who are either college students or young professionals in the United States. Our mission is to provide affordable, fashion-forward, work-appropriate, comfortable, and durable clothing while also addressing sustainability concerns. Our marketing efforts will focus on social media, specifically Instagram and TikTok, using micro-influencers and paid advertisements to push our brand and gain traction. Our financial plan includes seeking funding opportunities through ASU’s entrepreneurship programs. Classic & Current distinguishes itself from competitors by providing unique solutions for sustainability while offering elements of a classic wardrobe and trendy, seasonal items to keep customers current.