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How corporations should respond to a public health or social crisis

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A guide to implementing empathy in crisis communications

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2021-05

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Something Like Human

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Something Like Human explores corporate social responsibility through a triple lens, providing a content analysis using previous literature and history as the standards for evaluation. Section I reviews the history of corporate social responsibility and how it is currently understood

Something Like Human explores corporate social responsibility through a triple lens, providing a content analysis using previous literature and history as the standards for evaluation. Section I reviews the history of corporate social responsibility and how it is currently understood and employed today. Section II turns its focus to a specific socially conscious corporation, Lush Cosmetics, examining its practices considering the concepts provided in Section I and performing a close analysis of its promotional materials. Section III consists of a mock marketing campaign designed for Lush in light of their social commitments. By the end of this thesis, the goal for the reader is to ask: Can major corporations be something like human?

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2021-05

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Small Business Communications: A Public Relations Strategy for Mochilero Kitchen

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Mochilero Kitchen is a locally owned restaurant located in Peoria, Arizona. This Barrett honors thesis project researches and analyzes the business' current marketing and public relations strategies and makes strategic recommendations to improve its website and presence in traditional and social media.

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2022-05