Matching Items (4)
- All Subjects: Public Relations
- Creators: Walter Cronkite School of Journalism and Mass Comm
- Resource Type: Text
- Status: Published
This creative project is a trade blog dedicated to Gen Z. Its purpose is to inform communication professionals about best practices when reaching out to this evolving demographic. The articles for this blog were informed by executive interviews with communications professionals who are members of Gen Z themselves or have already had success with this demographic.
Mochilero Kitchen is a locally owned restaurant located in Peoria, Arizona. This Barrett honors thesis project researches and analyzes the business' current marketing and public relations strategies and makes strategic recommendations to improve its website and presence in traditional and social media.
A guide to implementing empathy in crisis communications
Something Like Human explores corporate social responsibility through a triple lens, providing a content analysis using previous literature and history as the standards for evaluation. Section I reviews the history of corporate social responsibility and how it is currently understood and employed today. Section II turns its focus to a specific socially conscious corporation, Lush Cosmetics, examining its practices considering the concepts provided in Section I and performing a close analysis of its promotional materials. Section III consists of a mock marketing campaign designed for Lush in light of their social commitments. By the end of this thesis, the goal for the reader is to ask: Can major corporations be something like human?