Matching Items (6)
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- All Subjects: Public Relations
- Creators: School of Community Resources and Development
Description
Starting in 2002, Arizona State University (ASU) began a rebranding effort to transition from having a reputation as a top 10 party school to being known as a prestigious research institution. Over the last 15 years, ASU has successfully reached some of these goals, eventually being named the #1 most innovative university in the country by the U.S. News and World Report. Part of this success can be attributed to the university's communication and marketing efforts, which seek to improve the university's reputation and build relationships with stakeholders. This study analyzes ASU's communication entities, how they interact and what messages they push out to stakeholders, particularly in regards to the #1 in innovation award. Primary research in this study looked at keywords used by different stakeholder groups affiliated with ASU, how they viewed ASU's reputation and how they receive communication from the university. Overall, the closer the relationship with ASU, the more positively the respondent viewed the university. Perception also varied based on geographic location and proximity to the university. Innovation is clearly a key brand perception of ASU from stakeholders, and the party school image is still persistent among those not affiliated with the university.
ContributorsHarrelson, Savannah Lee (Author) / Renzulli, Virgil (Thesis director) / Bovio, Sonia (Committee member) / School of Community Resources and Development (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
This study examines the The Disney College Program, a semester-long paid internship hosted by the Walt Disney Company employing more than 10,000 students each year. With over 120,000 alumni in the past 10 years, this program offers students housing and community building opportunities within the "Living" component, college credit courses within the "Learning" component, and on-the-job experience at Disneyland Resort and Walt Disney World theme parks through the "Earning" component. Specifically, the research focuses on Walt Disney World in Orlando, Florida. The researcher conducted a 39-question online survey prompting 1,749 responses from Disney College Program alumni to help answer the following research questions: (1) Who are Disney College Program Cast Members, (2) What is their level of satisfaction with the program, and (3) Are they influencers? This study uses theoretical elements (e.g. levels of adoption, influencers and brand loyalty) to describe influence and psychological effects to describe satisfaction (e.g. indoctrination, human motivation and Stockholm Syndrome). With the findings showing discrepancies between the ratings of "Living," "Learning," and "Earning" and the average overall rating, some questions arise about the program's tendencies to form tightly cohesive groups approaching elements of Stockholm Syndrome and cult-like ethos. Focusing on the 1,490 of 1,749 respondents from Walt Disney World in the past 10 years, the study concludes that Walt Disney World College Program alumni are not influencers nor advocates, but rather evangelists (i.e., zealous advocate) and loyalists.
ContributorsMcgowan, Sloane Shea (Author) / Matera, Fran (Thesis director) / Archer, Ciara (Committee member) / School of Community Resources and Development (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / College of Public Service and Community Solutions (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Social enterprises strive to tackle social problems, improve the lives of the people around them and help create a sustainable environment. Three specific enterprises will be analyzed to illustrate the differences between management styles, mission, financials and overall successes. There are numerous social enterprises in the southwest of the United States of America, some show more success than others, but what separates them? What commonalities do some of these enterprises share that allow them to be more successful than the rest? Is there a common denominator for enterprises to follow that will allow them to have success financially as well as accomplish their goals to better the community around them? Free Arts for Abused Children or Arizona, Seed Spot and Goodmans, we are able to better distinguish what factors allow enterprises to succeed. Due to the nature of social enterprises being able to be qualified as different types of organizations, i.e., company with shareholders, nonprofit organizations, etc. it is difficult to pin point a concrete model social enterprises should follow today. However, a finding that made all three of these social enterprises successful were their governance and ownership structures. Each enterprise consisted of a board that helped the enterprise stay on track with their given mission. Boards are also responsible for making major decisions that can impact the organization as well as being responsible for fundraising and making various financial decisions. After analyzing their structures, it was evident that all three enterprises consisted of strong governance structures. Although enterprises may not be able to follow a distinct model in order to be successful, they are able to place a board in control that aligns with the social enterprises mission and has a variety of knowledge that allows the board to make sound decisions. Keywords: social enterprise, management, governance, success, mission, financials
ContributorsButzbach, Jennifer Lauren (Author) / Shockley, Gordon (Thesis director) / Foroughi-Mobarakeh, Behrang (Committee member) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
This study investigates the use and perception of communications efforts among 197 animal-related and human services nonprofit organizations. Several facets of nonprofit communication such as traditional communication usage, social media adoption and usage, and the overall perception of the organizations' communications efforts were examined using a survey and Form 990 analysis. More in-depth analysis was conducted on the participating organizations' Facebook and Twitter accounts as well. After analyzing this data, the study found significant differences in how these two types of nonprofit organizations conduct their communications efforts. Animal-related organizations were much more active and saw higher levels of engagement on Facebook than human services organizations; however, there were no differences in how both types of organizations used Twitter. This study also found that human services organizations are more likely to have full-time or part-time staff members in charge of their communications, while animal-related organizations were more likely to assign this responsibility to a volunteer. These findings contribute valuable insight into how different types of nonprofit organizations are communicating with their stakeholders.
ContributorsColeman, Alexandria Elizabeth (Author) / Wu, Xu (Thesis director) / Taj, Torrie (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The goal of this project is to improve the efficiency of operations for Quincea Social Enterprise. I aim to achieve this goal by interviewing market participants to make recommendations for how Quincea Social Enterprise can best utilize resources to deliver vegetables, fruits and herbs to their key institutional customers (schools, churches, hospitals, group homes and corporate cafeterias). This thesis views Quincea through the lens of the Social Enterprise Business Model and compares its organization to serve underemployed groups including veterans and adults with intellectual and/or developmental disabilities (IDD Adults) 1. Throughout my research, I use supply chain theory and network structure to inform supply chain strategy, optimize logistics, and integrate the supply chain organization, processes and technology. My insights are grounded in the supply chain literature, and a comparison with other non-profit operations. This thesis identifies the resources, capabilities, and partnerships needed for a successful social enterprise. The key findings include: a) Quincea’s unique business model exhibits promising potential for cost-effectively creations of jobs for adults with intellectual and/or developmental disabilities; b) an important strength is the depth of its public and private sector strategic partnerships; c) another important organizational advantage is its emphasis on operational efficiencies and being price competitive, rather than having its social mission drive sales d) its efforts to document its strategies and operating plans, along with securing many partnerships with national corporations, should facilitate program geographic expansion; e) the emphasis on social impact metrics should make it easier to measure program effectiveness and to attract additional strategic partners; and f) the economic self-sustaining business model exhibits promising potential to expand operations, while having reduced dependency on government, foundation and individual donor subsidies to scale operations.
ContributorsStephens, Natalie (Author) / Richards, Timothy (Thesis director) / Hall, Jonathan (Committee member) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
The Walt Disney Company has been successful in developing adored brands for nearly a century. Although the company’s business ventures are in a wide variety of industries, Disney Parks and Resorts has become a staple of the company earning 20.3 billion dollars in revenue.
The Walt Disney Company theme parks would be nothing without its integral Disney branding. Utilizing characters and storytelling from both classic and brand new Disney brands, Disney Parks and Resorts creates a quality brand through unique theming and world class service.
This thesis will dive into the different areas of the Disney Parks and Resorts and how the company has managed and tailored their brand in these faucets to create an unforgettably Disney experience through storytelling and impeccable service.
The Walt Disney Company theme parks would be nothing without its integral Disney branding. Utilizing characters and storytelling from both classic and brand new Disney brands, Disney Parks and Resorts creates a quality brand through unique theming and world class service.
This thesis will dive into the different areas of the Disney Parks and Resorts and how the company has managed and tailored their brand in these faucets to create an unforgettably Disney experience through storytelling and impeccable service.
ContributorsHathaway, Catherine Elizabeth (Author) / Hass, Mark (Thesis director) / Paniagua, Krista (Committee member) / School of Community Resources and Development (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05