Filtering by
- All Subjects: Disney
- All Subjects: Strategic Communications
- Creators: Hass, Mark
- Creators: Strong, Kaleigh
- Resource Type: Text
A guide to implementing empathy in crisis communications
The Walt Disney Company theme parks would be nothing without its integral Disney branding. Utilizing characters and storytelling from both classic and brand new Disney brands, Disney Parks and Resorts creates a quality brand through unique theming and world class service.
This thesis will dive into the different areas of the Disney Parks and Resorts and how the company has managed and tailored their brand in these faucets to create an unforgettably Disney experience through storytelling and impeccable service.
This study presents documentary analysis and observational data evaluating the portrayal of female body types in movies produced by the Walt Disney Company and its impact on our most vulnerable population, young children. We examine past scholarly works and present a tool for quantifying the progression of Disney in representing a larger variety of body types in their films in order to make a determination as to whether or not Disney has improved in their presentation of the female body overtime. Overall, our findings indicate that Disney movies have not progressed significantly over time in terms of representing a realistic female body type to its young audience quite yet in a meaningful way.