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South Korea possesses the only culture to successfully create a transnationality and hybridity formula that is not replicable. So why Korea and why now? The goal of this thesis creative project is to demonstrate the marketing and communications strategies used in the arts and culture industry to drive global awareness

South Korea possesses the only culture to successfully create a transnationality and hybridity formula that is not replicable. So why Korea and why now? The goal of this thesis creative project is to demonstrate the marketing and communications strategies used in the arts and culture industry to drive global awareness and interest in K-Pop. In order to achieve that goal, I created HellotoHallyu.com, a website designed for an audience of Millennials and Generation Z English speakers to increase their awareness of the growth and impact of the Korean Wave in a fun and engaging way. So those who may hear a song by K-Pop idol group BTS on a music awards show in the U.S. can get themselves up-to-speed before diving into the fast-paced world of K-culture gossip sites and forums. Hello to Hallyu delivers consumer-friendly, educational content easily understood by English speakers with no prior knowledge of Korean culture, while still piquing the interest of K-pop connoisseurs. It provides the background necessary for even the most dedicated fans to glean new knowledge of Korea's cultural industry and a new perspective on the content they consume. Hello to Hallyu is based on a combination of secondary and primary research conducted over four semesters beginning Spring 2017 and continuing through Spring 2018. This project is set up as an ever-expanding resource freely available to anyone with internet access. The research required to maintain the site will continue with the Wave. However, the content currently on the site is evergreen, a documentation of the history of the Wave as explained in peer-reviewed articles and by Dr. Ingyu Oh as well as a documentation of my personal experience with Hallyu while in Korea and as a Westerner living in the U.S. The site's goal is to demonstrate the marketing and communications strategies used in the industry to drive global awareness and interest. Through this means, Hello to Hallyu aims to provide fully developed multimedia content intended to increase English speakers' awareness of the growth and impact of the Korean Wave as shown through site visits, content views, and audience engagement.
ContributorsTravis, Lisa Anne (Author) / Hass, Mark (Thesis director) / Shewell, Justin (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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A guide to implementing empathy in crisis communications

ContributorsLong, Mary Louise (Author) / Schmidtke, Lisa (Thesis director) / Bovio, Sonia (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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The Walt Disney Company has been successful in developing adored brands for nearly a century. Although the company’s business ventures are in a wide variety of industries, Disney Parks and Resorts has become a staple of the company earning 20.3 billion dollars in revenue.

The Walt Disney Company theme parks would

The Walt Disney Company has been successful in developing adored brands for nearly a century. Although the company’s business ventures are in a wide variety of industries, Disney Parks and Resorts has become a staple of the company earning 20.3 billion dollars in revenue.

The Walt Disney Company theme parks would be nothing without its integral Disney branding. Utilizing characters and storytelling from both classic and brand new Disney brands, Disney Parks and Resorts creates a quality brand through unique theming and world class service.

This thesis will dive into the different areas of the Disney Parks and Resorts and how the company has managed and tailored their brand in these faucets to create an unforgettably Disney experience through storytelling and impeccable service.
Created2020-05
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This study presents documentary analysis and observational data evaluating the portrayal of female body types in movies produced by the Walt Disney Company and its impact on our most vulnerable population, young children. We examine past scholarly works and present a tool for quantifying the progression of Disney in representing

This study presents documentary analysis and observational data evaluating the portrayal of female body types in movies produced by the Walt Disney Company and its impact on our most vulnerable population, young children. We examine past scholarly works and present a tool for quantifying the progression of Disney in representing a larger variety of body types in their films in order to make a determination as to whether or not Disney has improved in their presentation of the female body overtime. Overall, our findings indicate that Disney movies have not progressed significantly over time in terms of representing a realistic female body type to its young audience quite yet in a meaningful way.

ContributorsStrong, Kaleigh (Author) / Maschino, Hannah (Co-author) / Fontinha de Alcantara, Christiane (Thesis director) / Sandoval, Mathew (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2022-05
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Description
This study presents documentary analysis and observational data evaluating the portrayal of female body types in movies produced by the Walt Disney Company and its impact on our most vulnerable population, young children. We examine past scholarly works and present a tool for quantifying the progression of Disney in representing

This study presents documentary analysis and observational data evaluating the portrayal of female body types in movies produced by the Walt Disney Company and its impact on our most vulnerable population, young children. We examine past scholarly works and present a tool for quantifying the progression of Disney in representing a larger variety of body types in their films in order to make a determination as to whether or not Disney has improved in their presentation of the female body overtime. Overall, our findings indicate that Disney movies have not progressed significantly over time in terms of representing a realistic female body type to its young audience quite yet in a meaningful way.
ContributorsMaschino, Hannah (Author) / Strong, Kaleigh (Co-author) / Fontinha de Alcantara, Christiane (Thesis director) / Sandoval, Mathew (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / School of Politics and Global Studies (Contributor)
Created2022-05