Matching Items (14)
Filtering by

Clear all filters

134155-Thumbnail Image.png
Description
President Donald Trump announced his candidacy in June 2015, and the America immediately knew that he was an unorthodox candidate. Early on in his campaign, Trump isolated groups of people and treated them as enemies, but none so consistently as the news media. What began as criticism of "fake news,"

President Donald Trump announced his candidacy in June 2015, and the America immediately knew that he was an unorthodox candidate. Early on in his campaign, Trump isolated groups of people and treated them as enemies, but none so consistently as the news media. What began as criticism of "fake news," turned into calling the news media "the opposition party." However, media professionals agree that when the Trump administration called the news media the "enemy of the American people" \u2014 a line had been crossed. In the last two years Trump has denied simple fact and credible journalism countless times. His avid use of social media allows his messages to reach millions of people in moments - which had the potential to be a positive thing. However, Twitter is often where Trump turns to dispute the media, science, fact or anything else that "opposes" him. If Americans cannot believe the news media, cannot believe science, and cannot believe established fact, what can they believe? Allowing one man, in this case, Trump, to become the beacon of truth is dangerous and destructive to democracy. The news media must do their best to recapture the trust and faith of the American people by producing good, honest journalism. Seasoned journalism professionals say that his attacks on the media are likely a facade, just another way to appeal to his base, but that those attacks have the potential to wreak havoc in American society. Regardless of Trump's intentions, the toxicity between him and news media could have consequences that reach far beyond his presidency.
Created2017-12
136770-Thumbnail Image.png
Description
While Italian and American news may look similar from a surface observation, the history and the development of news practices in each respective country is very different. The intent of this research is to dissect the breaking news cycle and point out differences and offer an explanation as to why

While Italian and American news may look similar from a surface observation, the history and the development of news practices in each respective country is very different. The intent of this research is to dissect the breaking news cycle and point out differences and offer an explanation as to why these differences exist. The research for this will be collected using a variety of methods including first-hand observation, interviews and photographs. It will require travel to the four Italian media locations that are being compared as well as historic research to be conducted in order to provide context for the study. What is collected at the various Italian media organizations will be compared with the American news outlets The Arizona Republic and Arizona NBC affiliate, 12 News. The study goals are focused around three main research questions that aim to uncover differences in breaking news practices regarding ethics, the reporting process and promotion using social media. Cultural, historic and physical barriers separate the two countries. Because of this, directly comparing breaking news between the locations will be difficult, thus it is crucial to be able to analyze what data are being gathered in order to uncover patterns and draw conclusions.
Created2014-05
135830-Thumbnail Image.png
Description
The purpose of this thesis was to undertake the creation of a newsgame to create a new teaching tool for journalism schools to better prepare journalism and mass communication majors for covering minority communities. Give It To Me Straight is a drag-and-drop puzzle newsgame that tasks players with completing real

The purpose of this thesis was to undertake the creation of a newsgame to create a new teaching tool for journalism schools to better prepare journalism and mass communication majors for covering minority communities. Give It To Me Straight is a drag-and-drop puzzle newsgame that tasks players with completing real headlines from the past about the LGBT community. The written portion of this thesis analyzes the history of news coverage of gays and lesbians illustrating how the journalism industry readily discriminated against or ignored sexual minorities in the United States. The analysis also includes original research about how Cronkite School students view their role in covering minorities. The results revealed shortfalls in the Cronkite Schools curriculum and raised concerns if the school meets the Accrediting Council on Education in Journalism and Mass Communication's standards.
ContributorsSorrell, Alex Michael (Author) / Hill, Retha (Thesis director) / Corey, Frederick (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
My project focuses on the future of traditional radio and answering the question of whether or not it will be able to survive in a digital age. I provided a literature review to offer background of the history of radio and the challenges it has faced during its existence. I

My project focuses on the future of traditional radio and answering the question of whether or not it will be able to survive in a digital age. I provided a literature review to offer background of the history of radio and the challenges it has faced during its existence. I addressed five specific areas: television, satellite radio, Internet radio, podcasts, and mobile devices. My creative element consisted of a radio documentary that compiled interviews from professionals in the broadcast industry. I answered three questions in my research: 1.) Do experts in the industry believe traditional radio will be able to survive the emergence of new technologies and non-traditional programming? Or, will these new technologies and non-traditional programming ultimately overcome traditional radio and become the new standard? 2.) In what ways do industry experts believe that the traditional radio format will have to change in order to compete and prevail over new technologies to remain successful? 3.) Which non-traditional radio formats do industry experts believe pose the biggest threat to traditional radio? In conclusion, I found uncertain times--but also times of opportunity and innovation lie ahead for the broadcast industry. Traditional radio will exist for the foreseeable future. As long as the radio dial exists in cars, traditional radio will remain relevant. In order to adapt as digital technology gains popularity, traditional radio must provide programming that is interesting and compelling to satisfy the increased thirst for audio. Keywords: future of traditional radio, disruption, digital audio
ContributorsBrown, Benjamin Donald (Author) / Blatt, Rebecca (Thesis director) / Rackham, Brian (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
136125-Thumbnail Image.png
Description
Although smaller and more local elections could have implications more dramatic to an individual than larger district-, state-, and nation-wide elections do, very few citizens vote in them. Moreover, citizens are limited in procuring further information on candidates, issues, and the overall election when there are fewer sources of such

Although smaller and more local elections could have implications more dramatic to an individual than larger district-, state-, and nation-wide elections do, very few citizens vote in them. Moreover, citizens are limited in procuring further information on candidates, issues, and the overall election when there are fewer sources of such information across various mediums. While existing literature on political communication and voter participation does not yet extend far enough to sufficiently address the most local aspects of media effects on elections, the political science field’s dominating frameworks would suggest that an increase in news media, social media, and ground mobilization tactics would increase civic engagement and voter participation. My research, which focuses on hyperlocal elections, both supports a​nd​refutes certain elements of that suggestion. Based on surveys of potential voters in a university’s student government election and a school board election, interviews with two student government presidential candidates, and an analysis of social media engagement, my research compares three mass media platforms and two elections to characterize the effects of media on hyperlocal elections—that certain tactics have drastically different results on different populations. My research expands the body of media and politics knowledge to include hyperlocal elections, suggesting that civic engagement on the local levels require increased further study.
Created2015-05
137314-Thumbnail Image.png
Description
In 2014, we are seeing change on social issues such as same-sex marriage and marijuana legalization at a rate that is visibly faster than major social issues of the past. Statistics show that these issues are fan-favorites with the millennial generation, while also showing that this same group overwhelmingly dominates

In 2014, we are seeing change on social issues such as same-sex marriage and marijuana legalization at a rate that is visibly faster than major social issues of the past. Statistics show that these issues are fan-favorites with the millennial generation, while also showing that this same group overwhelmingly dominates popular online platforms, a major tool that social issues of the past lacked. This study aims to examine whether or not there is a correlation between the online presence of millennials, the coverage by the media, and the policy-making decisions by legislators. With that idea in mind, perhaps we can prove that millennials have the ability to set the stage for social change. The instantaneous supply and demand of the Internet has created a climate where responses to our questions and ideas are expected faster than ever. By better understanding the dynamics of the relationships between these three groups, perhaps we can find solutions for creating change faster and more effectively.
Created2014-05
137234-Thumbnail Image.png
Description
My thesis is about media in both Italy and the United States, and how they evolved into the media we consume today. It revolves around my Journalism and Communication major, as well as my Italian minor. I have incorporated both areas of my studies in my thesis; such as the

My thesis is about media in both Italy and the United States, and how they evolved into the media we consume today. It revolves around my Journalism and Communication major, as well as my Italian minor. I have incorporated both areas of my studies in my thesis; such as the differences in two different worlds and how they cover and relay media to their viewers, the way in which media influences children, and how advancements such as social media affect journalism in today's society. Through my research, I was able to show that media exists all around the world but the way it is relayed to it's public changes, and influences its audience. I conducted my research via peer-reviewed articles, journals and accredited academic works as well as personal and anonymous surveys. I used my interviews and surveys to build off of the articles I found to make a firm and strong conclusion. The resources used in my thesis were different professionals who currently work, or worked with a credible and well-know media
ews outlet. I also gathered information from elementary, middle, high-school, and college students. Having a different variety of ages, helped me gage the influence media has on its consumers so that I could draw an accurate conclusion.
Created2014-05
137450-Thumbnail Image.png
Description
Entertainment Marketing to the Millennial Generation is an honors thesis project which combines research with a creative application. The thesis consists of four main segments: an overview of data surrounding Millennials, a discussion of three companies that successfully marketed to this generation, the creation and explanation of a proposed marketing

Entertainment Marketing to the Millennial Generation is an honors thesis project which combines research with a creative application. The thesis consists of four main segments: an overview of data surrounding Millennials, a discussion of three companies that successfully marketed to this generation, the creation and explanation of a proposed marketing modeling framework and an application of the previously found conclusions to a brief advertising strategy for Paramount Pictures. This thesis first looks at the Millennial Generation to answer the question "Who are the Millennials?" and to more clearly understand their role as media and entertainment consumers. Characteristics of technological dependence, fast-moving attention spans, desire for connection, and unique brand perceptions emerged as most significant. The case studies examine the marketing campaigns of Lionsgate Films' The Hunger Games, Nickelodeon's The 90s Are All That and MTV Iggy's Music Experiment. Strategic tactics used to target and foster a strong Millennial fan-base were identified. The previously discovered principles led to the development of a modeling framework to be used to build a Millennial-focused marketing campaign. The framework utilizes the five key elements of connectedness, hyper-advertising, technological leadership, brand currency and cultural edge. Finally, all findings were gathered and applied to Paramount Pictures. The knowledge gained from Millennial research, the case studies and the marketing framework shaped recommendations for a creative advertising brief for Paramount Pictures' Anchorman 2. The general principles of the thesis were also suggested for use in marketing in various industries.
ContributorsHoy, Grace Dorothy Curran (Author) / Ostrom, Amy (Thesis director) / Olsen, Douglas (Committee member) / Brooks, Daniel (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2013-05
137062-Thumbnail Image.png
Description
This thesis analyzes the print-media coverage of female candidates for public office in Arizona. Former research has found that, historically, female candidates receive less overall coverage, less issue coverage, and more coverage focused on appearance and family in comparison to their male counterparts. Such biased coverage has countless detrimental effects

This thesis analyzes the print-media coverage of female candidates for public office in Arizona. Former research has found that, historically, female candidates receive less overall coverage, less issue coverage, and more coverage focused on appearance and family in comparison to their male counterparts. Such biased coverage has countless detrimental effects on female candidates in influencing the public's perception of their viability as candidates and their ability to perform in office. To explore how female candidates in Arizona are treated by their local print media, I specifically analyzed how the two largest newspapers in Arizona, The Arizona Republic and Arizona Daily Star, covered Janet Napolitano as a gubernatorial candidate in 2002. In the first chapter, I compared general election coverage of Napolitano to that of her male opponents Matt Salmon, Richard Mahoney, and Barry Hess. In the second chapter, I compared in-depth general election articles about Napolitano to in-depth general election articles about Jan Brewer during her campaign for governor in 2010. From the first chapter, then, I could analyze coverage differences between female and male candidates, and from the second chapter I could examine coverage differences between female candidates with very different lifestyles. In conjunction, these two chapters produced a broad picture of the media climate for female gubernatorial candidates in Arizona.
Created2014-05
134883-Thumbnail Image.png
Description
The 2015 Supreme Court case, Reed v. Town of Gilbert, is unusual. While it was unanimously decided in a 9-0 opinion, the majority opinion created a lot of divisiveness within the Court. This thesis examines how a court that unanimously decided on the outcome of the case contains concurring opinions

The 2015 Supreme Court case, Reed v. Town of Gilbert, is unusual. While it was unanimously decided in a 9-0 opinion, the majority opinion created a lot of divisiveness within the Court. This thesis examines how a court that unanimously decided on the outcome of the case contains concurring opinions that so strongly disagree with the specifics put forth in the Opinion of the Court, and what implications that might have on future content discrimination laws. Such implications include whether the Court will take a more functional or literal approach to strict scrutiny examination and content regulation.
ContributorsLucas, Kristen Alexi (Author) / Russomanno, Joseph (Thesis director) / Gonsher, Geoffrey (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12